A Quebec e-bike brand, taken west: 8.1x the visits from ads in Alberta
Our work for EBGO
EBGO is a family-owned e-bike brand from Quebec. Riders there know the name. In Alberta and BC, few did. We planned the move west and briefed a buyer for each province, with ads and landing pages to match. Then we shot all the photo and video around Vancouver. It was made to look like anywhere in Western Canada.
8.1x the visits from ads in Alberta
Visits to EBGO’s site from paid ads, per day, against the same riding season a year earlier. We ran more ads, and visitors stayed just as engaged: 27.1% then, 27.2% now.
6.8x the visits from ads in BC
The same measure in British Columbia, where Google showed EBGO’s ads 11.1x as often. Each visit landed on a page written for BC riders, from the seawall to the Galloping Goose.
About 1 in 9 searchers clicked
On our Google search ads that named the province, like “Built For Alberta Roads”. The best Alberta ads reached 13.5%, and each click landed on a page made for that province.
The goal: sell e-bikes online in Alberta and BC, where few riders knew the brand.
EBGO designs e-bikes in Victoriaville, Quebec. At home, riders know the name. Out west, it had barely advertised, and its ads were made for Quebec.
The goal was to sell direct online in both provinces. We started with a plan for Western Canada. It split EBGO’s range into two buyers. One is the rider choosing the premium Aura. The other is the value buyer looking at certified open-box bikes. Neither should see the other’s ads.
See the bikes: ebgo.ca
Three buyers, two provinces, one plan
Alberta and BC are hill country, with long rides and real terrain. That is where an e-bike earns its place. But a rider in Vancouver and a rider in Calgary can want the same bike for different reasons. So the plan briefed a buyer for each province.
- BC: the West Coast lifestyle rider. Sold on flow, a ride that feels good.
- Alberta: the rider who wants control. Sold on stability, a bike that feels sure in real conditions.
- Both provinces: the value buyer. A high-quality e-bike for less, without the guesswork.
The premium Aura and the certified open-box bikes ran as separate campaigns in each province, on Google and Meta. Premium riders got the comfort story. Value buyers got the deal.
Hollywood North: one shoot for two provinces
Vancouver is called Hollywood North because, on screen, it plays cities all over the world. We used the same trick. We shot everything in the Lower Mainland, with no crew flown anywhere, but the brief ruled out anything that says Vancouver: no Lions Gate Bridge, no English Bay, no Science World. Every spot had to pass for Calgary, Kelowna or the Fraser Valley. One shoot, made to look like anywhere in Western Canada.
We scouted the kinds of place riders know from home: a quiet residential street, a city bike lane, a waterfront path, a forest gravel trail, an open road with mountains behind it, and a café main street.
Each bike got its own day and its own look. The Aura is smooth and calm: gimbal shots, a cool grade, golden hour. The E-Volve is quicker: handheld, warmer, faster cuts. From those two days came the hero films, the video ads in three shapes, with and without text, and the photos.
A landing page for each province
An ad that says “Alberta” should land on a page that says it too. We planned and wrote six landing pages: the Aura, the E-Volve and the open-box CC60+, each in an Alberta version and a BC version.
Each page names the rides people know. In Alberta: the Bow River Pathway and Edmonton’s River Valley. In BC: the Stanley Park seawall and the Galloping Goose. The open-box pages explain the deal the way a certified pre-owned car does: same bike, same warranty, smaller price.
Ads that name the province
Our Google search ads said the province out loud: “Built For Alberta Roads”, “Free Shipping Across Alberta”, “Built For BC Riders”. On Facebook and Instagram, the E-Volve ads in BC said “Explore BC for Less” and “Ride More of BC”.
We cut the video ads from our own footage. Then we let the results pick the message. Our best open-box ads, which led with value, drew about 3.4% of viewers to click. The weakest Aura ads, which led with comfort, drew about 0.5%. So we leaned harder on value.
What changed in the West
We compared the season we ran the ads with the same riding season a year earlier.
- Alberta: 8.1x the visits from ads per day. Google showed EBGO’s ads 14.7x as often. Visitors stayed just as engaged: 27.1% then, 27.2% now.
- British Columbia: 6.8x the visits from ads per day. Google showed the ads 11.1x as often. Engagement dipped slightly, from 30.3% to 28.2%.
- Where we did not run the ads: as a rough comparison, Quebec grew 12.7% and Ontario 108% on the same measure.
Every Google ad we ran was shown inside the province it was aimed at.
Visits are Google Analytics sessions from paid ads, per day, in the same riding season a year apart. Part of the growth came from running more ads. Ad views and click rates are reported by Google Ads and Meta.
Working together
Our part, end to end: the plan for the West, a buyer brief for each province, a two-day shoot, the video ads, the landing-page copy, and the Google and Meta campaigns. We met EBGO’s team every two weeks and checked the campaigns daily.
Project FAQs
Can you sell my product in a province where nobody knows the brand?
Yes. Few riders in Alberta and BC knew EBGO, a Quebec brand. We briefed a buyer for each province and gave each one its own ads and landing pages. Visits from ads were 8.1x in Alberta and 6.8x in BC, against the same riding season a year earlier.
Do we have to send a film crew to every region we sell in?
No. We shot all of EBGO’s photo and video around Vancouver, at spots that could pass for Calgary, Kelowna or the Fraser Valley. The brief ruled out anything that says Vancouver. That one shoot gave both provinces their hero films, video ads and photos.
Is it worth writing different ads for each province?
For EBGO it was. Our Google search ads named the province, with lines like “Built For Alberta Roads” and “Built For BC Riders”. About one in nine searchers clicked, and the best Alberta ads reached 13.5%. Each ad then landed on a page made for that province.
We sell a premium line and a cheaper one. Won’t one put off the other’s buyers?
Not if they run apart. EBGO’s premium Aura and its certified open-box bikes ran as separate campaigns, with their own ads and landing pages. Premium riders got the comfort story, and value buyers got the deal.
Can one team handle the ads, the video and the landing pages?
Yes. For EBGO we planned the move west, shot the photo and video, made the video ads and wrote six landing pages. We also ran the Google and Meta ads. With one team, the ad, the video and the page all make the same promise.
What happens on the call, and am I locked in after?
It is a free 30-minute discovery call with our sales team. You tell us about your product, your buyers and your goals. We share how we would approach it and talk through pricing. If we work together, contracts are month-to-month with 30 days’ notice.
