Vancouver email marketing agency built to turn your list into revenue

For the money sitting in your email list. Most owners email their list twice a year. That’s money left on the table. We build the automated emails and the campaign calendar that go get it, and we grow the list while we’re at it. Measured in revenue, not just open rates.

Bring your goals and challenges. We’ll bring the data.

  • Jobber Pro Partner
  • Ahrefs Certification
  • Meta Business Partner
  • Google Partner
  • OpenAIChannel Partner
  • AnthropicClaude Partner
  • Shopify Partner
  • Klaviyo Partner
  • Certified B Corporation

Here’s the short version → Setsail Marketing is a Vancouver email marketing agency and Klaviyo Partner that builds and runs email marketing.

For:
e-commerce and B2B businesses, growing businesses, pro services, health and the public sector, across Canada and the US
What we do:
automated flows such as welcome, abandoned cart, and win-back, segmented campaigns, design, and revenue reporting, delivered by an in-house team
List quality:
list health and deliverability (SPF, DKIM, DMARC, and consent rules under CASL, CAN-SPAM and GDPR)
First step:
Every engagement starts with a written assessment of what the client's list can produce
Ownership:
clients own their list, platform, and data at all times
Proof:
B Corp certified · Google Partner · Meta Business Partner · 10 years · 500+ clients across Canada and the US · $100M+ in revenue generated for clients

What we do. Campaigns are the visible part. We build the whole system underneath.

Landing in inboxes, the automated emails that sell while you sleep, campaigns on a real calendar, and a list that stays clean and keeps growing. Four disciplines, one list, working together instead of one at a time.

  • Emails for Harmonic Arts, NovaDent Labs and Charlo, the last with a small dog in a hoodie

    Email deliverability that gets you into the inbox, not the spam folder

    About one commercial email in four never reaches an inbox, and Gmail and Yahoo tightened the rules again in 2026.

    So before your first send, your domain gets authenticated (SPF, DKIM, DMARC), your list gets a health check, and consent gets checked under the rules wherever your list lives: CASL in Canada, CAN-SPAM in the US, GDPR in the EU.

    The payoff is simple: the emails you pay to write get read. And a person reviews every single one before it goes out, on every plan, every time.

  • Three NovaDent Labs emails from an automated welcome series

    While you sleep. The automated emails that sell while you’re doing something else

    Welcome, abandoned cart, post-purchase, win-back: the automated emails (flows) that keep working after someone leaves the page.

    Each one planned in detail, test-sent to three real people before it goes live, and tuned every month, so the customer who almost bought at 11pm gets the nudge, and you get the order with your morning coffee.

  • Eight Harmonic Arts campaign emails from one season

    Every send. Campaign production your list looks forward to

    A monthly calendar mapped to your segments and offers, every send written, designed and tested on schedule, with at least two subject lines tested every time.

    Your list hears from you often enough to remember you, and never so often that they reach for unsubscribe.

  • Three Natural Pod nurture emails, the last one titled “One last note.”

    List health and compliance , handled every week, wherever your list lives

    Weekly bounce and complaint checks, a monthly deep-clean, and a sweep for consent records about to expire, all logged so you can show consent under CASL, CAN-SPAM or GDPR the day anyone asks.

    A cleaner list lands in more inboxes, and if you’re on Klaviyo, it shrinks your bill too, because you stop paying to store people who’ll never open again.

Why Setsail. Imagine knowing exactly which email brings your next ten customers back.

  • Two Harmonic Arts emails about turkey tail mushrooms

    The research. Understand what brings your buyers back.

    Anyone can promise results from email. What’s harder to copy is ten years of learning how people decide, applied to the channel you already own.

    Which past buyers are still warm. What brings a cart back. What a quiet subscriber needs to hear to buy instead of unsubscribe. That’s what turns an automated email plan from a guess into something predictable.

    And you see it before you commit: the Growth Strategy checks whether email can move your number, with every figure sourced.

  • Emails for Charlo, Healing Hands and Natural Pod

    The partnership. Your platform, your logins, your list.

    Scope, volumes and price are fixed and approved by you before we start, and only changed at the 90-day review, never mid-stream.

    Everything is built in your Klaviyo (or your existing platform), under your logins, so if you ever leave, you take your list, your automated emails and your data with you and rebuild nothing.

    From there, the work shows up in your portal as it ships and your report lands monthly, revenue first.

On the record: GVA Brands’ email marketing produced a 4x lift in email marketing revenue over a 20-month engagement for GIO Electric and Rosso Motors.

The first 90 days. From start to “the list is earning”: your first 90 days, step by step.

The same cadence our delivery team runs, and the one your plan is built on. Month one is the boring part done properly. By month three, your list is doing some of the selling for you.

And in the age of AI-written inbox sludge: every claim in your emails is checked with your own website before it sends. If we can’t source it, it doesn’t go in. No invented stats, no borrowed social proof, no slop.

A Harmonic Arts Earth Week email: 15% off herbal teas and lattes
  1. Month 1 · Foundation — where every project starts

    First, we make sure your emails will land

    Your sending domain gets authenticated the way Gmail and Yahoo now demand, your list and consent records get checked, and only then does anything send. Then your branded template is built and your three-email welcome series goes live, so new subscribers get a proper hello from day one.

  2. Every send

    Every send goes to the people it was written for

    Nothing goes to your full unfiltered list. Every email goes to a segment, tests at least two subject lines, and gets a human read before it leaves, so your best customers never get the newcomer’s email, and nobody gets email that isn’t for them.

  3. Month 2 · Building

    Your automated emails go live and start selling on their own

    Welcome, abandoned cart, post-purchase, lead nurture: each one planned in detail, test-sent to three people before it switches on, and tuned monthly. From here, part of your revenue arrives without anyone pressing send.

  4. Every week

    A clean list lands better and costs less

    Weekly bounce and complaint checks, monthly deep-clean, expiring-consent sweep. More of every send lands in the inbox, where it can earn, and your platform bill stops growing with people who left months ago.

  5. Every month

    A report that talks money first

    Your monthly report opens with what email produced for the business, with opens and clicks underneath as context, not as the headline. (A brand-new list reports on inbox health first, because revenue needs a few sends before there’s anything to count.)

  6. Month 3

    The 90-day results, and the plan for the next 90

    Full results at day 90, then the next cycle’s plan built on what the numbers showed. Month-to-month throughout, and your list, consent records and campaign history sit in your own account, where they’ve always been.

How the work actually happens
— the full walkthrough video

Client portal & communication. Communication and reporting that make email the easiest thing on your desk.

From wondering what your list is earning to watching it in your live dashboard: a monthly report that leads with revenue, a scheduled call, or a quick message whenever something’s on your mind. However you like to work, we’ll match it. Inside the portal: your live email dashboard and everything moving through it.

  1. 01. Day one: we know exactly where your list stands

    Before a single send, we record authentication status, list health and deliverability, so every result after this is a real gain you can point to, not a guess.

  2. 02. Every week: problems caught before they cost you

    Bounce and complaint rates reviewed weekly, so a deliverability slip gets fixed in days, while it’s still cheap, instead of surfacing three months late in a report.

  3. 03. Every month: you see what your list earned

    Your report leads with what the list produced, not total sends or opens. Five minutes to read, and you’ll know whether email is paying for itself.

  4. 04. Every 90 days: the plan gets smarter

    The next cycle’s plan is built from your real results, so every quarter starts from what worked, not from a template.

It starts with a Growth Strategy call. 30 minutes, free.

Our team

Your team. One person can’t write, design, build and track your email marketing. So you get a specialist for each part.

Getting into inboxes, building the automated emails, the copy, and the design each take a different craft. Here, each one belongs to a specialist, and you pay for the hours their craft is needed instead of one hire stretched across all of it.

Alex Semybratskyi

Alex Semybratskyi

Account Manager

Your main contact. Runs your monthly strategy call, sends your monthly report, and always knows where things stand.

Tom Richards

Tom Richards

Email Specialist

Owns deliverability, segmentation and the sending calendar; the person watching the health of your list every week.

Louise Villa

Louise Villa

Copywriter

Writes every automated email and campaign from a detailed brief, in your voice, with every claim sourced from your own website before it ships.

Marco Pregonero

Marco Pregonero

Design Lead

Builds your branded template and every campaign layout, so nothing you send looks like it came from a different business.

Your account is watched every day, not once a month. If a bounce rate moves or a complaint spikes, we’re on it the same day, usually before you’ve noticed.

GVA Brands: email marketing revenue grew 4x over a 20-month engagement

Real accounts, run the way we’d want our own run, with the client’s name on every result.

4×
email marketing revenue for GVA Brands
85%
lift in ecommerce conversion rate, same engagement
  • Harmonic Arts

    Email marketing at scale

    Campaigns, automations and lifecycle email in Klaviyo and Omnisend for a natural-health brand, with separate consumer and wholesale audiences.

    A Harmonic Arts “Spore-of-the-Moment Mushroom Sale” email
  • DŌST Bikes

    Automated email behind $20M in sales

    Abandoned-cart and post-purchase flows, part of the brand, storefront and marketing infrastructure we built for a DTC e-bike business that went on to generate $20M in sales.

    A silver DŌST e-bike against a grey concrete wall
  • Fairware

    B2B email for a B Corp

    Each one written, designed, built and checked before it went out, for a B Corp selling sustainable branded merch.

    A Fairware email: “Sustainable Merch Shouldn’t Feel Overwhelming.”
  • Squid Paddle Co.

    +250% email subscribers

    During the Kickstarter campaign that funded at 225% of its goal.

    Three Squid Paddle Co. boards on a blue ground
  • NovaDent Labs

    A welcome series for a dental lab

    Automated welcome emails and newsletters for a dental lab, one thread of its SEO, email, website and care retainer, run from Vancouver across time zones since 2025.

    Three NovaDent Labs emails from an automated welcome series
  • GVA Brands

    4× email marketing revenue

    Over 20 months of email marketing for GIO Electric and Rosso Motors, alongside an 85% lift in ecommerce conversion rate.

    A green Rosso Motors youth ATV on a forest trail

Trusted by governments and 500+ businesses

10 years · $100M+ revenue generated · 500+ clients

In their words · Reviews ★★★★★

Trusted by Governments and 500+ Businesses in USA & Canada

From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.

“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”

Theodora Jean

Founder & CEO, Coldwater Communications

“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”

Dorthy Cheng

Executive Assistant, CleanDesign

“You made yourselves part of Charlo. You made yourselves part of my story.”

Lia Psomiadis

Founder, Charlo

“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”

Blake Voyer

Microworks Handyman

“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”

Melanie Clarance

Co-Founder, AetherEV

“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”

Lucas Ens

Economic Development Officer, City of Prince George

“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”

Larry Knurik

VP Logistics, GVA Brands

“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”

Antonio Zivanovic

Founder, ElektraFi

“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”

Gordon Lai

Surface 604

“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”

Sam Atakhanov

Founder, DŌST Bikes

Plans designed to reach your goals, at a pace that matches your ambition

Every plan includes the live dashboard, a monthly report, a monthly strategy call, and month-to-month terms. No lock-in.

Growth

$1,800/mo

For the list that’s never been worked properly.

What’s included?

  • 2 campaigns a month, so your list hears from you consistently without being burned
  • 1 new flow email a month, so the automated layer grows every cycle
  • 3 segments, so nobody gets email that isn’t for them
Most popular

Authority

$3,000/mo

For the business ready to grow the list, not just mail it.

What’s included?

  • Everything in Growth, plus:
  • 4 campaigns and 2 flow emails a month, so both engines compound
  • List-growth infrastructure: forms and popups built and optimized on your site, so the list gets bigger while it gets worked
  • 2 structured A/B tests a month beyond subject lines, so wins roll into every future send
  • 5 segments, so more of your list gets messaging built specifically for them

Dominance

$4,500/mo

For e-commerce lists where email is a revenue line.

What’s included?

  • Everything in Authority, plus:
  • 6 campaigns, 3 flow emails, 4 A/B tests a month, so your email never idles
  • Advanced segmentation by how recently, how often and how much customers buy (RFM), so your best customers get treated like it
  • 8 segments, synced monthly, so your newest customer and your best customer each get the email meant for them

Enterprise

$7,000/mo

For high-volume and seasonal senders.

What’s included?

  • Everything in Dominance, plus:
  • 8 campaigns, 4 flow emails, 6 A/B tests a month, so peak seasons get the volume they deserve
  • 12 segments across audiences, so every send fits the person receiving it
  • The same discipline at the largest scale we run

100% money back guarantee.

If your first 90 days don’t produce measurable results you can verify in your own portal, you get your money back. No risk, no excuses. Month-to-month, leave whenever you like; the guarantee just means the first 90 days are at our risk, not yours.

Read the full guarantee terms

100%

Before we start, we record your starting numbers, measurable in your own portal.

Every plan starts the same way: a Growth Strategy call. 30 minutes, and you’ll know whether we’re a fit and what we’d look at first.

Book a Growth Strategy call

Bring your goals and challenges. We’ll bring the data.

The full scope. Email is a hundred small jobs. Here’s every one we do.

  • Kickoff & deliverability

    • Sending domain authentication (SPF, DKIM, DMARC), so your emails clear Gmail and Yahoo’s bulk-sender rules on day one
    • Deliverability, list-health and consent audit before any send, so nothing goes out on a list that isn’t ready
    • Consent audit and documentation under CASL, CAN-SPAM and GDPR, so every contact you mail has consent on record
    • Branded master template built to your brand, so every email looks like it came from you
    • Three-email welcome series live from day one, so new subscribers hear from you before they forget who you are
    • Sender identification (name and mailing address) in every footer, so every send is compliant by default
  • Automated emails (flows)

    • Welcome series built and live for every client, so new subscribers get a real first impression
    • Abandoned cart flow for e-commerce, so carts left behind get a real chance to close
    • Post-purchase flow once revenue tracking is confirmed, so buyers hear from you again at the right moment
    • Lead nurture flow for B2B, so quiet leads keep moving instead of going cold
    • Win-back flow for lapsed contacts, so your list keeps earning instead of just sitting there
    • Every flow test-sent to three people before it goes live, so nothing embarrassing reaches a real subscriber
    • Automated emails tuned monthly on real performance, so they keep improving instead of running on autopilot
  • Campaign production

    • Monthly campaign calendar mapped to segments and offers, so every send has a reason to exist
    • Every campaign written, designed and tested before it ships, so quality doesn’t depend on who’s free that week
    • Minimum two subject-line variants tested on every send, so opens improve instead of getting guessed at
    • Segmented sends, every time, with no approval path for an unfiltered blast, so your list never gets treated like a spam list
    • A human review on every single email before it sends, no exceptions, so nothing ships that shouldn’t
    • Claims in your emails checked with your own website before they send, so nothing invented or borrowed goes out under your name
  • List health & growth

    • Weekly bounce and complaint checks, so a deliverability problem gets caught in days, not months
    • Monthly list hygiene and dead-profile cleanup, so you’re not paying to mail people who’ll never open
    • Consent-expiry sweep with automatic re-permission campaigns, so your list stays compliant, in Canada, the US or the EU, without you tracking it
    • Signup point review and optimization (Authority and above), so more of your visitors make it onto the list
    • New and improved forms and popups implemented on your site (Authority and above), so list growth doesn’t rely on luck
    • Suppression data synced to your ads team monthly when PPC is active, so paid and email never work against each other
  • Segmentation & targeting

    • Segmentation by purchase recency, frequency and value (RFM) for e-commerce, or by funnel stage for B2B (Dominance and above), so your best customers get treated like it
    • Segments rebuilt and synced monthly, so targeting never goes stale
    • Structured A/B testing beyond subject lines: CTAs, layouts, timing and offers (Authority and above), so winners get found on purpose, not by accident
    • Winning variants rolled into every future send, so every test compounds instead of staying a one-off
  • Reporting & partnership

    • A monthly performance report that leads with what your list produced, so the headline is results, not activity
    • Weekly video update, so you’re never waiting a month to know how things are going
    • Monthly strategy call, so the plan adjusts to your data instead of running on a fixed script
    • Live dashboard access, so you can check how your email is doing any day you like
    • A fresh 90-day plan built from your real results, so every cycle starts from what worked
    • Full contact list, consent records, compliance documentation and campaign history exported to you before our access is removed, so you keep everything you built

What’s included depends on the plan you pick.

Who it’s for. If you catch yourself nodding at one of these, book the call

A NovaDent Labs email newsletter we designed, on an iPhone on a wooden tableA NovaDent Labs email newsletter we designed, on an iPhone on a wooden tableNovaDent Labs
  • You have a list that’s never been mailed properly, or mailed too hard, and you can’t tell which.
  • You’ve been burned by a spam-folder problem before, or you’re not sure your emails are landing at all.
  • You’re paying for “email marketing” and getting a template and an invoice, with the flows nobody ever built.
  • You want the honest answer on whether email can move your number before you spend a dollar finding out.
  • You’ve seen open rates you don’t trust anymore, and you want a report that leads with revenue instead.
  • You’re on Klaviyo and your bill keeps climbing while your list barely grows.
  • You want to see the plan, the volumes and the price before anyone sends a single email.
  • You’re a B2B team that needs nurture and pipeline from your list, not another discount blast.

Best fit: a business with customers already coming in and a list worth working. If yours is still small, we’ll tell you on the call what to grow first.

Book a Growth Strategy call

30 minutes, free.

Start with a call. We’ll dig into your list, your platform, and what’s holding your email back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.

Before the call, we check your list size, platform and what your email could realistically produce, so we arrive already knowing your starting point. On the call, we’ll walk you through:

  • What we found and what it means for your list
  • Whether email can move your number yet
  • Your top priorities: what to fix first

Bring your goals and challenges. We’ll bring the data.

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Hiring an email marketing agency? What to check first.

A Setsail team member at her laptop, chin on her hand, while a colleague points to a document on the monitor beside her

Choosing an email marketing agency in Vancouver

Check the foundations before the creative. Ask whether your sending domain gets authenticated (SPF, DKIM, DMARC) and your consent records checked before the first send. Ask which automated flows they build, and whether a person reviews every email before it goes out. Ask what the report leads with. Setsail does the deliverability work first, reviews every send by hand, and opens each monthly report with what your list earned, not open rates.

Book a Growth Strategy call
A Setsail team member with a mug in hand, standing and talking with a seated colleague in the office

Email marketing agency vs freelancer

A freelancer can write and design good campaigns. The gap usually shows in what sits around them: deliverability, list hygiene, consent under CASL, segmentation, testing and reporting tied to revenue. Ask who covers each one, and where the work lives if you part ways. At Setsail, a specialist owns each part, and everything is built in your own Klaviyo or existing platform, under your logins, so your list, flows and data stay yours.

Book a Growth Strategy call

FAQ

Questions about email marketing agencies

Question not on the list? Bring it to the call. No question is too small.

Book a Growth Strategy call

Setsail Marketing

Vancouver, BC + Beaverton, OR

Clients across Canada and the US
500+
Revenue generated for clients
$100M+
A Setsail Marketing strategist thinking through a plan at his desk
What does an email marketing agency actually do?
A full email marketing agency runs the whole channel: strategy and segmentation, list health and deliverability (SPF, DKIM, DMARC, and consent rules under CASL, CAN-SPAM and GDPR), automated flows like welcome and abandoned cart, campaign planning and design, and reporting tied to revenue. Setsail does all of it in-house and, as a Klaviyo Partner, builds everything in your account on the platform your list already lives on, so you own it.
Do you handle deliverability and CASL compliance?
Yes, it is the first thing we do. Before any send we confirm your domain authentication (SPF, DKIM, DMARC), run list hygiene, and audit consent so every contact you mail has documented consent under CASL. We never import purchased lists. Getting the foundation right is why the sends that follow actually reach the inbox instead of the spam folder.
Do you work in Klaviyo, or can you use our existing platform?
Both. Setsail is a Klaviyo Partner and builds most programs there, but we also work with your existing stack, including Mailchimp, HubSpot, and Shopify, so you are not forced to migrate. We meet your list where it lives and build the flows, campaigns, and reporting on the platform that fits your business.
Will you tell us if email isn't worth it for our size?
Yes. Before the call we check your list size, your platform and what your email could realistically produce. On the call you hear whether email can move your number yet. If your list is still small, we tell you what to grow first.
Does Setsail guarantee email results?
Yes. If your first 90 days don’t produce results, you get a full refund.
How are email marketing services priced?
Our email marketing plans start at $1,800 a month on Growth and run to $7,000 a month on Enterprise, for high-volume and seasonal senders. Scope, volumes and price are fixed and approved by you before we start, and only changed at the 90-day review, never mid-stream. Every plan starts with a free 30-minute Growth Strategy call, and every plan and price is on our pricing page.
Which automated email flows do you build?
Every client gets a welcome series. From there it depends on what you sell: abandoned cart for e-commerce, post-purchase once revenue tracking is confirmed, lead nurture for B2B, and win-back for lapsed contacts. Each flow is planned in detail, test-sent to three people before it goes live, and tuned every month on real performance, so part of your revenue arrives without anyone pressing send.

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