RESEARCH LIBRARY
The Marketing Research Library Fuelling Our Campaigns
Unlock the very reports our strategists rely on to engineer growth for ambitious brands—free with a quick email.
Original Published on
July 13, 2021
How to Craft a $100M Offer (and Actually Sell It) - lessons from Alex Hormozi
We break down how to apply Hormozi’s $100M Offers framework to real service businesses — and reveal the exact strategy we use to build offers that convert cold traffic into paying clients with zero friction.
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Original Published on
June 2025
WARC’s 2025 Marketing Toolkit: What Every Business Should Know (from a Digital Marketing Agency Founder)
As the founder of Setsail Marketing, a full-service digital marketing agency, I spend a lot of time digging into research like WARC’s Marketer’s Toolkit 2025. Why? Because the marketing landscape—from PPC and SEO to social media and web development—is evolving fast, and business owners need data-backed strategies to stay ahead. Whether you’re hiring a marketing agency, optimizing performance marketing campaigns, or just want practical tips, here’s what you need to know for 2025.
Original Published on
May 2025
The 2025 Link-Building Reality Check: How I’m Scaling Quality Backlinks at Setsail Marketing
Unnpacking LinkBuilder’s 2025 “Link Building Checklist” from my founder’s POV, showing exactly how we turn quality backlinks into real pipeline at Setsail Marketing. I walk through auditing toxic links, calculating the “link gap,” five outreach tactics that scale, strict quality-control rules (DR 40+, topical relevance), and the automation we use to verify indexation. Perfect reading for brands that need a revenue-first, penalty-proof link strategy—complete with internal SOP tweaks and a call to book an SEO Growth Audit.
Original Published on
April 2025
What Webflow’s 2025 State-of-the-Website Report Means for Your Revenue (and Mine)
I dissect Webflow’s 2025 State-of-the-Website report through a founder’s lens, explaining why 91% of marketing leaders still call the website their top revenue channel—and what that means for brands doing $1-50 M. From slashing bloated tech stacks to embedding AI headline tests, I share the exact Launch → Learn → Lift playbook Setsail Marketing uses to double demo bookings and keep Webflow builds ROI-positive. Expect practical checklists, collaboration hacks, and a clear invite to book a Growth Audit.
Original Published on
February 2025
Lead Generation 2025: HubSpot Report
I break down HubSpot & Rock Content’s 2025 lead-generation report through my own Vancouver Marketing lens—showing why smart, mid-market brands still live or die by top-of-funnel velocity. You’ll get story-driven insights, my conversion hierarchy (interactive tools win), and an actionable checklist to tighten your CTA-to-close pipeline—plus the exact tech stack we use at Setsail Marketing to keep ROI front and centre.
Original Published on
The modern marketing data stack 2025
A report from Snowflake about the modern marketing data stack in 2025, explaining how marketers are adapting to major shifts in the industry. The report highlights three fundamental forces reshaping marketing: the rise of generative AI, increasing privacy concerns, and the principle of data gravity, where applications move to the data rather than the other way around.
Why this research matters
These reports aren’t fluff. They’re packed with the same stats, trends, and forecasts we use to drive ROAS across our active monthly marketing retainers. This library exists to give you access to the same marketing research and industry reports that fuel our client strategies—from performance marketing and web design to marketing automation and UX optimization.
10+ Years
A decade of hands‑on experimentation means we know which insights drive profit—and which belong in theory only.
$25M+ Sold
Campaigns fuelled by these studies have generated more than $25 million in measurable sales for Setsail clients.
6-12x ROAS
Typical return on ad spend our clients achieve within 90 days of applying the tactics distilled from this library.
Government & Businesses in US & Canada
Our Past Work
With over 10 years of experience, we’ve partnered with numerous clients across industries, delivering creative, data-driven solutions that drive results. Our portfolio showcases impactful campaigns and lasting client relationships built on trust.
