The marketing research library we use to learn how your customers decide

The reports our strategists read before they plan a campaign, each with our own read on what it means for you. Free with your email.

10 years
$100M+
500+ clients

Original Published on January 1, 2026
What 17M Search Responses Reveal About the Future of Discovery, And How We’re Adapting at Setsail | Conductor's Latest Report
AI search visibility is reshaping discovery. With AI Overviews appearing in 25% of queries and LLM referrals steadily rising, rankings alone are no longer enough. Here’s what 17 million AI responses reveal and how Setsail is adapting for the generative search era.
Original Published on June 1, 2025
WARC’s 2025 Marketing Toolkit: What Every Business Should Know (from a Digital Marketing Agency Founder)
My take on the key marketing trends for 2025 and how Setsail Marketing is applying them to deliver real ROI—backed by WARC’s latest data.
Original Published on May 1, 2025
The 2025 Link-Building Reality Check: How I’m Scaling Quality Backlinks at Setsail Marketing
My founder’s guide to closing your link gap—practical steps from audit to outreach, based on the 2025 Link Building Checklist.
Original Published on April 1, 2025
What Webflow’s 2025 State-of-the-Website Report Means for Your Revenue (and Mine)
Our founder’s breakdown of Webflow’s 2025 report reveals seven moves we’re using at Setsail Marketing to turn any website into a revenue engine.
Original Published on March 1, 2025
Why Enterprise AI Governance Is Now a Growth Strategy Not Just a Compliance Requirement
Why AI governance, data control, and security frameworks are now competitive growth advantages.
Original Published on February 1, 2025
Lead Generation 2025: HubSpot Report
My founder’s take on HubSpot’s latest research: a rain-soaked Vancouver morning, hard-won lead-gen lessons, and a checklist you can deploy today.
Original Published on July 13, 2021
How to Craft a $100M Offer (and Actually Sell It) - lessons from Alex Hormozi
Most agencies focus on traffic, not offers — and that’s where growth dies. In this guide, I’ll show you how we use Alex Hormozi’s $100M Offers formula to help our clients generate more leads, higher ROI, and faster sales. You’ll learn how to build a grand slam offer, avoid common agency mistakes, and even steal 3 frameworks we’ve used to land high-paying clients. If you’re serious about marketing that actually drives revenue, this is your blueprint.
The modern marketing data stack 2025
How marketers are adapting their tech stacks in 2025 — from AI and data privacy to attribution challenges. Here’s what smart teams are doing differently this year.

10 Years in Business$100M+ revenue generated500+ clients

B Corp Certified
Google Partner
Channel Partner
Claude Partner

Why this research matters: You know them personally. We know where they come from.

These reports aren't fluff. They hold the same stats, trends and forecasts we use to plan and measure campaigns for our monthly clients. This library gives you the marketing research and industry reports behind our client strategies, from performance marketing and web design to marketing automation and UX optimisation.

Trusted by governments and 500+ businesses

10 years · $100M+ revenue generated · 500+ clients

Questions about our marketing research library

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Setsail Marketing

In‑House Team: 100%
10 years of success: 2016

Vancouver + Beaverton, OR

1. What is the Setsail marketing research library?

A free collection of third-party marketing research reports, from publishers including Conductor, WARC, HubSpot, Webflow and Snowflake. Each report shows the date it was first published and links to Setsail's own read on what it means for a business. Our strategists read the same reports before they plan a campaign.

2. Are these marketing reports free?

Yes. Every report in the library is free, with your email. There's no charge and no call needed to read one. If you want what's in them applied to your own business, that's what a Growth Strategy call is for: 30 minutes, free to book.

3. Who publishes the marketing research reports in the library?

Third-party publishers, not Setsail. The library holds reports from Conductor, WARC, HubSpot, Webflow, Snowflake, Acquisition.com and Links That Rank. What we add is our own read beside each one: what it means for a business deciding where to put its marketing budget.

4. Is Setsail a market research company?

No. We're a marketing agency, not a firm that runs surveys and studies for hire. The reports here are third-party research we read and comment on. The research we do for clients is the Growth Strategy: a sourced read of how your customers search, compare and choose. It starts with a deposit, credited in full against your first month. The strategy is yours to keep either way.

5. How does Setsail use marketing research?

To plan and measure client campaigns. Our strategists use the stats, trends and forecasts in these reports to plan work for our monthly clients across search, paid ads, websites and lead generation. It sits alongside the research we do on each client's own market and customers.

6. Where can I find marketing statistics and trends?

In the reports themselves. Each one in this library carries its publisher's own stats, trends and forecasts, with the date it was first published, so you can judge how current it is. Our read beside each report says what the numbers mean for a business like yours.

7. What does Setsail's read on each report include?

What the report means for a business. Each one links to Setsail's own read: which of its findings should change how you plan your marketing. It's written by our strategists, who use the same reports to plan and measure campaigns for our clients.

8. How do I get this research applied to my business?

Book a call. A report tells you what's true across a market. A plan needs what's true for your customers. The call is 30 minutes and free. If we're a fit and your first 90 days don’t produce results, you get a full refund.