Branding Services in Vancouver: a branding agency built on how customers choose your business

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  Discovery & strategy

  • A Creative-Director-led discovery workshop with your decision-makers in the room, so the brand reflects the business’s actual direction, not a guess
  • A competitive audit of who else is fighting for your customer’s attention, so your mark doesn’t accidentally land next to theirs
  • A written positioning statement and messaging framework, so your team has language to work from, not just a feeling
  • Brand personality and voice defined and documented, so the brand sounds consistent before it ever looks consistent
  • Your strategy sign-off before any visual work starts, so revisions run against the plan you approved, not against taste
  • A written project timeline delivered with your fixed quote, so you know the schedule before anything begins
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  Concepts & logo

  • A full logo lockup set: horizontal, stacked, icon-only, mono and reversed, so the mark works everywhere it needs to appear
  • Multiple concepts presented against the approved strategy, with the reasoning shown, not just the picture
  • Every mark tested at minimum sizes, a 16px favicon, an app icon, print-small, so it never turns to mush at real-world scale
  • Every mark tested on reversed and knockout backgrounds, so it survives a dark background as easily as a white one
  • Final files exported in SVG, PNG, PDF and EPS, so whoever needs the logo next has the format they need
  • Your chosen direction refined to one final logo, so the version you sign off on is the version that ships
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  Visual system

  • A full colour palette in HEX, RGB and CMYK, so the same green prints the same everywhere it’s used
  • Typography direction for web and print, so headlines look intentional on a screen and on paper
  • Imagery and illustration direction, so photos and graphics look like they belong to the same brand
  • System elements: patterns, icons and graphic devices, so the brand has a visual language beyond the logo
  • Accessibility contrast pairs on System-tier builds, so the palette holds up for readers using assistive tech
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  Guidelines

  • A brand guidelines document scaled to your tier, from 8 to 30+ pages, so the rules travel with the brand, not just in someone’s head
  • Logo usage rules and clear space spelled out, so nobody stretches, recolours or crops the mark by accident
  • Colour and type specs documented, so the next designer who touches the brand doesn’t have to guess
  • A written voice and tone reference, so the brand sounds like itself in an email as much as on a business card
  • Application mockups showing the brand in real use, so the document is something people actually open
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  Collateral

  • Social media templates, five layouts, so your team can post on-brand without redesigning from scratch every time
  • Business card and letterhead, sized correctly for North American and international print, so nothing gets rejected at the print shop
  • A presentation template built for Keynote, PowerPoint and Google Slides, on System-tier builds, so your next pitch deck already looks the part
  • A motion, animated logo, on System-tier builds or as a standalone piece, so the brand moves the same way it sits still
  • Collateral scoped to your budget, not a fixed kit, so you only pay for the pieces that actually matter to your launch
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  Handoff

  • Every deliverable checked against a published acceptance standard before you see it, so “done” means the same thing every time
  • Final files and source files handed over, not held back, so nothing lives only on our account
  • Usage rights documented and transferred, so you’re never asking permission to use your own brand
  • A written handoff, so if you ever work with someone else, they can pick up exactly where we left off

What’s included depends on the plan you pick.