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UP TO DATE MARKETING INSIGHT

Marketing Resources

We break down what’s working right now in digital marketing—from Google and Meta to AI, strategy, and automation. Whether you’re building a new funnel, testing a paid campaign, or reworking your website, these insights are built to help you move fast and win smarter.

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3.5 Minutes

How ChatGPT Supercharges Our Workflow at Setsail Marketing

I've integrated ChatGPT into our daily workflow to streamline tasks and enhance team efficiency, from brainstorming sessions during commutes to summarizing daily achievements and simplifying complex documents. It's the best thing that's happened to marketing since Facebook.

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Your Website Is Still Your #1 Money-Maker – Here’s Why

Your website is your top revenue engine—so nail fast-loading SEO pages, short lead-capture forms, unified first-party data, AI-powered insights, and strict privacy to turn curious clicks into cash.

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7 Vancouver-Specific PPC Hacks That’ll Grow Your 2025 ROI (Before Competitors Catch On)

Vancouver businesses: Are your 2025 PPC strategies ready? Discover geo-targeting hacks, AI tools, and proven tactics tailored for our local market. I’ve packaged 10 years of client wins into this actionable guide – including how we slashed one company’s cost-per-lead by 40% last quarter. Save this post or share with your marketing team. 🔗 Full guide in comments.

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How to Use Social Media and Advertising to Grow Your Brand

Social media services and online advertising have become essential tools for businesses aiming to expand their reach, connect with customers, and build brand awareness. With the right strategies, you can leverage these platforms to grow your brand and increase engagement. Here’s a comprehensive guide on how to use social media and advertising to drive brand growth.

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Why High-Quality Photos and Videos Can Transform Your Brand

n today’s fast-paced digital world, visual content has become a powerful tool for brands. High-quality photos and videos are no longer a luxury but a necessity. The rise of social media, e-commerce, and video content marketing has made visuals a key component of successful brand strategies

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Content Marketing as a Tool to Boost Brand Awareness

In the ever-evolving digital landscape, the synergy of content and marketing has emerged as a critical strategy for businesses aiming to enhance their brand awareness. By crafting valuable and relevant content, companies can engage their target audience more effectively and build a strong brand identity that resonates across various platforms. This strategic approach not only boosts visibility but also fosters trust and credibility, turning casual visitors into loyal customers. 

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How to Build an Effective Marketing Strategy for Small Businesses

Crafting a robust marketing strategy is a pivotal move for small businesses looking to grow sustainably. Effective marketing and planning go beyond selecting the right channels or creating engaging content—it requires strategic foresight, a deep understanding of both your market and your customers, and a commitment to continuous optimization. By developing a well-rounded strategy, businesses can not only achieve immediate results but also build a foundation that scales with growth, adapts to changing trends, and responds to customer needs in real-time. Here’s how to create a marketing plan that not only works but scales with your business.

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