Browse marketing case studies
City of Prince George: 750,000+ reached, $50M+ in investment interest
Photography, drone video and a 200+ asset content library for the city’s economic story. Won by open RFP; three years and counting.
City of Coquitlam: 2,000 photos delivered against 400 to 600 contracted
Photography, video, a brand system and the Economic Development website. Won by RFP in 2023, then repeat awards.
Colorado Department of State: an accessible public-service website
A state web platform rebuilt on a 200+ component design system, won through competitive procurement.
Pear Tree Camps: 577% ROI in 67 days
A full-funnel campaign across 16 camp locations: 477 registrations in one compressed booking window. A repeat client.
NH New Horizons Staffing: 2,500% ROAS, 292 applications in 30 days
A paid-search recruitment engine: Google Ads, landing pages by candidate type, and automation that keeps applicants warm. 21 months on retainer.
No Fear Counselling: Online bookings up 200%, conversions up 60%
Brand, website and booking flow designed for people in distress at the moment they ask for help.
DŌST Bikes: Social following up 400%
Four years building the whole commercial surface for a DTC e-bike brand that went on to $20M in sales (the client’s number).
GVA Brands (GIO Electric & Rosso Motors): Cost per acquisition down 40%
Performance media, photography and storefront UX across a multi-brand electric-mobility portfolio.
Squid Paddle Co.: Kickstarter funded at 225% of goal
Launch film, photography and campaign for a product that didn’t exist yet. The number is public on Kickstarter.
BC Hydro: An explainer customers actually watched: 85%+ average watch time
Video and photography for public-information campaigns, including home EV charging.
AetherEV: Website care every month since 2023
Website, content and care for an EV-charging company, built in 2023 and kept current ever since.
Steepe & Co.: Agency of record since 2019
Content, social and web for a private-credit firm: seven years and counting in a compliance-heavy category.
B Corporation (B Lab) US & Canada: 1M+ impressions from a five-day live production
Multi-camera live production of the Champions Retreat, plus video and photography, for the most values-scrutinizing audience there is.
Owens Valley CDC: Brand recognition up 75%
Brand strategy, identity and UX for an Indigenous-serving community development nonprofit in California.
Pear Tree Education: 49.59 reported lead conversions
A full-funnel enrollment campaign for a new Yaletown campus: 49.59 reported lead conversions and $1.19M in projected tuition value; not realized revenue.
CleanDesign: Post-merger rebrand across 20 workstreams
Brand, website, SEO, paid social, video and 3D for a hybrid-energy company after a merger.
Fairware: Lifecycle email for a fellow B Corp
Automated flows and campaigns for a sustainable merchandise company, built on the same values it sells.
Harmonic Arts: Email marketing at scale
Lifecycle email, campaigns and automations on Klaviyo and Omnisend for a natural-health e-commerce brand.
Cadeon: SEO, PPC, LinkedIn and video, one team
Full-stack demand generation for a B2B technology consultancy.
OneFeather: Website and design system, in delivery
A new site and component system for an Indigenous-owned technology company.
Metro Vancouver / Invest Vancouver: Short-form video for regional economic development
Investment-attraction video for the region’s economic development office.
Coldwater Communications: A rebrand, two website generations, ongoing care
A PR agency’s brand and site, rebuilt twice as the business grew, and looked after ever since.
eBike BC: Brand, photography and ad creative
Creative and marketing automation for a regional e-bike retailer.
Envo Drive Systems: Shopify store and design system
Storefront, brand and ad creative for an electric-mobility maker.
Crockies: Brand and Shopify launch
Identity, storefront, video and photography for a premium bottled-water brand.
Laimon Fresh: Social engagement up 275%
Photography, video, design and social content for a food and beverage brand.
Thind & Rennie (Sky Estates): Presale marketing creative, aerials included
Photography, video, drone and social for a luxury presale.
GamerzArena: Registrations up 300%
Design system, UX and brand for an esports platform with 100,000+ active players (the client’s scale).
Leagent: Lead generation up 50%, traffic doubled
Design system, brand and marketing automation for a real-estate SaaS platform.
InsurSimple: An application flow rebuilt from the form up
Design system, UX and video for an insurance fintech: more completed applications, fewer support requests.
Empowering Med: Patient utilization up 225%
Brand and website for a US veteran-services clinic.
Brio Golf: Growth marketing for a golf app
SEO, email, performance marketing and brand for a consumer sports app.
Pookie + Sebastian: 0 errors in automated WCAG scans
A Shopify store built to WCAG 2.2 AA, with Klaviyo email and texts, for a fashion boutique brand.
James Crossing: Every colourway on one product
Strategy, UX/UI and a Shopify build for a designer wallpaper and fabric store.
Microworks Handyman: About 2x the leads a month
Google Ads rebuilt around phone calls, a new website, a crew photo shoot and local SEO for a Vancouver handyman.
Cinematicalism: 5.2x return on ad spend
Strategy, Shopify store, Klaviyo email, studio photos and Meta ads for a film dictionary.
EBGO: 8.1x the visits from ads in Alberta
Province-by-province Google and Meta ads, landing-page copy and one Vancouver shoot for a Quebec e-bike brand.
Wunderkids: 1,170% ROAS
Paid search and paid social with video creative for a DTC children’s brand.
SentimenTrader: A subscription site rebuilt end to end
Website, brand and subscription commerce for a US investment-research publisher.
City of Santa Cruz, California: Choose Santa Cruz: economic-development brand and site
Brand, website, employer brand, signage and merchandise for a California city.
City of Vernon (Tourism Vernon): Destination marketing, multi-year
Out-of-home, print, digital display and video for the city’s tourism office.
Charlo: Brand, site, email flows and content
A full commercial build for a DTC apparel and pet-lifestyle brand.
Ray Blinds: Integrated SEO and PPC for a local retailer
Search and paid search working as one for a home-improvement business.
Careismatic Brands (Healing Hands): DTC campaigns for a global healthcare-apparel brand
Design, paid social and brand guidelines for an enterprise client.
NovaDent Labs: SEO, email, website and care, one retainer
A dental lab’s full digital marketing, run from Vancouver across time zones since 2025.
TQ Construction: Content, video, SEO and PPC for a design-build firm
The footage and search work a family-owned construction company runs its marketing on.
Here’s the short version → Setsail Marketing is a Vancouver-based, B Corp certified full-service digital marketing agency.
- Clients:
- 500+ across Canada and the United States
- Proof:
- 10 years · $100M+ revenue generated for clients · B Corp certified · Google & Meta Partner
- Pear Tree Camps:
- 577% ROI in 67 days · summer-camp enrollment campaign
- NH New Horizons Staffing:
- 2,500% ROAS · 292 applications in 30 days · healthcare-recruitment campaign
- City of Prince George:
- 750,000+ reached · $50M+ in investment interest · municipal video and photography program
- Case studies:
- Government · healthcare · education · e-commerce · B2B
Trusted by governments and 500+ businesses
10 years · $100M+ revenue generated · 500+ clients
Performance creative so good it could be your new favorite show
Get creative that’s proven to drive revenue and profit: in-studio shoots, on-location productions, animation and design, all made in-house.
Questions people ask before they book
Setsail Marketing
Vancouver, BC + Beaverton, OR
- Clients across Canada and the US
- 500+
- Revenue generated for clients
- $100M+
1. What will I learn from these marketing case studies?
2. What results has Setsail delivered for clients?
3. What does “projection versus actual” actually mean on a report?
4. Do you show the ones that did not work?
5. Why isn't every client's case study here?
6. How do I check any of this?
7. What does the Growth Strategy cost, and what do I get?
8. Do you work outside Vancouver?
Book a Growth Strategy call
30 minutes, free.
Start with a call. We’ll dig into your business, your market, and what’s holding your numbers back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
- What we found and what it means for your business
- Where your competitors are outperforming you
- Your top priorities — what to fix first
Bring your goals and challenges. We’ll bring the data. No commitment required.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to build your audit and share it with you.
Setsail is a digital marketing agency in Vancouver, British Columbia, with a 30+ person in-house team running paid ads, SEO, websites, email and social for owner-led businesses across Canada and the US.