Our work for GVA Brands
GVA Brands needed its marketing to work across a portfolio of powersports and electric-mobility products. Our Vancouver team connected strategy, website design, product photography, video and automation for GVA, GIO Electric and Rosso Motors. The work gave each product line a recognisable identity while sharing the systems behind campaigns and follow-up. Across the long-running partnership, reported results included tens of millions in sales, an 85% improvement in ecommerce conversion rates and a 40% reduction in customer acquisition costs.
Strategy across the portfolio
We worked with GVA, GIO Electric and Rosso Motors on positioning, customer journeys and campaign planning. Creative, advertising and automation were coordinated across the portfolio, supporting a long-running engagement with reported sales in the tens of millions.
Product content and social engagement
Our studio produced photographs and videos showing product features, safety and use in context. The content supplied ecommerce pages, advertising and social channels. The project recorded a 300% increase in social engagement, with consistent creative adapted to the individual product lines.
Automation and customer acquisition costs
We introduced lead segmentation, retargeting and automated follow-up across the brands. Cart recovery and post-purchase emails reduced the need to send every message manually. The wider marketing programme recorded a 40% reduction in customer acquisition costs across channels.
A shared marketing approach for GIO Electric and Rosso Motors
GVA’s portfolio includes adult scooters, ATVs and youth ride-ons, each with different buyers and questions to answer. We worked across the brands to connect product presentation with ecommerce and follow-up. The scope included recurring content, reusable site templates and automated emails, so campaigns could draw on established materials and systems as the range developed.
Different products, disconnected marketing
GVA Brands was growing within the powersports and electric-vehicle market. GIO Electric offered adult scooters and ATVs, while Rosso Motors focused on youth ride-ons. The product range gave the business several audiences to reach, but its marketing systems had not developed at the same pace.
Three problems shaped the brief:
- Separate brand experiences. Each product line had marketing assets, without a shared strategy connecting the portfolio.
- Friction in ecommerce. Product pages needed clearer information and purchase routes, while retargeting was limited.
- Manual campaign work. Without established automation, teams were repeating tasks and rebuilding material for new campaigns.
We worked on those problems together. A useful product page depended on clear positioning and content; a campaign also needed a working destination and a way to follow up. The scope therefore crossed brand, content, website and marketing operations rather than treating them as separate projects.
Planning across the brands
Our Vision Mapping sessions brought together stakeholders from GVA, GIO Electric and Rosso Motors. We examined customer journeys, differences between product categories and the questions people needed answered before choosing a vehicle.
The plan connected:
- A shared ecommerce brand ecosystem.
- Conversion-focused web design.
- Regular product photography and video production.
- Marketing automation for relevant follow-up.
- Search-focused content creation.
- Paid media support across campaigns.
Each part needed to reflect the others. Photography could show a feature clearly, but the product page still had to explain it. An ad could bring someone back to the store, but the follow-up needed to suit what that person had viewed or bought. We used the strategy to coordinate those choices.
Making the product range easier to compare
People considering a scooter or a youth ATV need practical information as well as a sense of the product. The creative work had to show size, features, safety and use clearly, with an identity that distinguished the different lines.
For GIO and Rosso, the visual brand system included:
- Colour schemes that helped distinguish product ranges.
- Custom icons for features such as “ride without a license” and “youth safety controls”.
- Typography suited to mobile pages and printed packaging.
We built reusable Webflow and Shopify templates for launch pages and specification sheets. Those structures gave new products a consistent presentation without requiring a fresh page design every time. The content could change with the SKU while retaining a familiar way to assess the information.
Our studio produced seasonal shoots, lifestyle action images and product close-ups. Different views served different questions: an action image showed the vehicle in use, while a detailed photograph let someone examine a feature. Both belonged in the ecommerce content plan.
Video production covered short explanations, demonstrations, safety features and campaign films. We tied the production to the launch calendar and content themes, giving the marketing team material to use across product pages, ads and social posts as campaigns developed.
The work delivered across the partnership
The scope combined recurring campaign support with changes to the systems behind it. That included the planning, content and website work needed to introduce products, alongside follow-up for visitors and existing customers.
Strategy and planning
- Brand strategy across GVA, GIO Electric and Rosso Motors.
- Positioning for each vehicle category.
- A campaign calendar and production roadmap.
Websites and tracking
- Webflow landing pages for direct-to-consumer campaigns.
- Shopify store optimisation.
- Cross-brand analytics and conversion tracking.
Product content
- More than 200 product photographs.
- 30+ videos, including shorts, tutorials and ads.
- Illustrations and diagrams for manuals and website use.
Marketing automation
- Post-purchase email workflows.
- Abandoned-cart recovery.
- Segmentation based on where a lead came from and what interested them.
- Quarterly A/B tests on pricing sections and calls to action.
Continuing campaign support
- Monthly social content and paid-media coordination.
- Seasonal creative updates.
- Product launches and new asset releases.
Reported ecommerce results
The partnership’s results covered sales, acquisition costs, ecommerce performance and the response to content.
- Tens of millions in sales across GVA’s portfolio during the long-running engagement.
- A 300% increase in social engagement across Meta and YouTube compared with the starting baseline.
- An 85% improvement in ecommerce conversion rates following website and content work.
- A 40% reduction in customer acquisition costs across channels.
- A reported 4x lift in email marketing revenue through segmented campaigns and automation.
Maintaining the work as the range grows
The partnership reinforced the value of planning content and ecommerce together. Useful photographs and demonstrations need a page that presents them clearly, while recurring campaigns benefit from templates and workflows the team already knows how to use.
The next opportunities identified for GVA included international campaigns, influencer outreach and more vertical video formats. Those would extend the existing work, with product information and campaign learning available to inform the next briefs.
Discuss an ecommerce marketing brief
Explore our ecommerce marketing services or book a Growth Strategy call to discuss your product range, customers and current marketing.
Project FAQs
How can ecommerce marketing support powersports and electric-mobility brands?
Buyers need clear product information, useful comparisons and a straightforward purchase route. For GVA, we combined website work with photography, video and follow-up across the brands. The wider programme recorded an 85% improvement in ecommerce conversion rates, with the different activities reviewed together.
What role did marketing automation play for GVA?
We introduced lead segmentation, abandoned-cart emails and post-purchase workflows, using tools including HighLevel. Messages could follow a customer’s interests and stage in the relationship. The programme recorded a 40% reduction in acquisition costs across channels; that is a result of the wider work, rather than a promise attached to one tool.
How do you maintain distinct brands within a shared ecommerce system?
We establish the differences in audience, positioning and product presentation, then identify what can be shared. GIO and Rosso kept recognisable visual identities while using consistent page structures, campaign planning and follow-up systems. That let the portfolio operate together without making every product look the same.
How do product photography and video help people compare vehicles?
Images can show scale, features and details that are difficult to judge from specifications alone. Demonstrations and lifestyle footage show how a product is used. For GVA’s scooters and youth ride-ons, we planned those views alongside the information people needed on the product pages.
How do we start an ecommerce project with Setsail?
Book a Growth Strategy call to discuss the product range, buyer journey and current store. We can review the content, campaigns and follow-up process, then identify priorities across design, production and automation. The scope and measures should follow the needs of your own business.
