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GVA Brands needed to enhance online visibility and market penetration. Setsail Marketing devised a comprehensive digital marketing strategy to meet these challenges.
Year:
2015-2024
Industry:
Adventure
Ecommerce
Client:
GVA Brands
Conducted detailed studio and lifestyle photography sessions for GVA Brands’ products, ensuring vibrant and engaging content for marketing and e-commerce.
Redesigned the Rosso Motors website to improve user experience, mobile optimization, and conversion rates.
Developed and executed extensive advertising campaigns and managed social media platforms to boost brand awareness, customer engagement, and drive traffic through strategic marketing for outdoor brands.
The main challenge was differentiating GVA Brands in the crowded powersports and electric vehicle market. Our targeted approach leveraged unique brand elements, focusing on community building through social media, combined with compelling visual content highlighting product safety and quality, especially for child-focused Rosso Motors.
The comprehensive marketing strategy successfully established GVA Brands as a leader in entry-level powersports in Canada. The engaging visual content and targeted advertising campaigns significantly enhanced online engagement and sales. Rosso Motors, in particular, saw a marked increase in market share, driven by a strong online presence and effective customer communication strategies.
