Automotive Marketing • Automotive Digital Marketing • Automotive SEO • Automotive PPC
Automotive Marketing Agency for Car Dealerships
Drive More Car Sales and Leads With Certified Automotive Marketing Experts
Reach more car buyers and outpace your competition with a proven automotive digital marketing agency. We help car dealerships, auto repair shops, and automotive brands generate more leads and sales through automotive SEO, Automotive PPC ads, Google & Facebook Marketplace ads, inventory listing optimization, and AI-powered lead nurturing to drive more test drives, financing applications, and showroom visits.
Certified & Trusted by 250+ Canadian & US Governments and Organizations
Automotive Marketing – Full Funnel Growth for Dealers & Auto Brands
Grow your dealership or automotive business with proven digital marketing, paid ads, and high-converting content. Setsail’s automotive marketing agency services help you get more leads, more car sales, and greater ROI—every step of the funnel.
Automotive PPC & Lead Generation Management
Drive more leads with Google PPC, Facebook Ads, and inventory campaigns built for auto dealers.
Complete setup and optimization of Google Ads, Facebook, and Instagram for car dealers and auto repair shops
Inventory-based advertising and dynamic remarketing for test drives and sales
Automated lead follow-up via SMS, email, and CRM integration
Fill your sales pipeline and track every lead with automotive performance marketing.
Car Dealer Website Design & Automotive SEO
Launch a fast, mobile-optimized car dealer website with top Google rankings.
Custom car dealership website design, inventory listings, and mobile-first experience
Automotive SEO: on-page, technical, and local optimization for maximum visibility
Conversion rate optimization to turn website visitors into qualified leads
Rank higher, generate more inquiries, and grow your dealership online.
Automotive Video Marketing & Content Creation
Engage car buyers and boost your brand with professional automotive video marketing.
Dealer walkaround videos, inventory spotlights, customer testimonials, and ads
Social media video content for Facebook, Instagram, and YouTube
Content strategy that supports SEO and paid campaigns
Increase engagement, drive organic traffic, and build trust with auto buyers.
Your Automotive Digital Marketing Funnel: Turn Shoppers Into Lifetime Customers
How Setsail’s automotive marketing agency drives car sales, leads, and repeat business for dealerships and the automotive industry.
Awareness Stage
1
Attract Car Buyers With Automotive PPC & Video Marketing
Reach motivated car shoppers with targeted automotive PPC, Google Ads, Facebook campaigns, and engaging dealership videos. Put your vehicles and special offers in front of in-market buyers everywhere they search.
Consideration Stage
2
Build Trust With a High-Performance Dealer Website & Reputation Management
Make a winning first impression. Our custom car dealer websites load fast, display inventory beautifully, and are fully optimized for automotive SEO. We help you earn more 5-star reviews and boost credibility so you become the clear local choice.
Decision & Purchase Stage
3
Convert Leads With Fast Follow-Up & Showroom Appointments
Never let a hot lead go cold. Setsail’s automated lead response, CRM integration, and appointment booking tools ensure every inquiry gets a fast, professional reply—getting more buyers in for test drives and closing more deals.
Retention Stage
4
Retain Customers With Loyalty Marketing & Service Campaigns
Turn first-time buyers into lifelong clients. We run post-sale marketing, service reminders, targeted email/SMS campaigns, and referral programs to drive repeat business, Google reviews, and service appointments.
ROI Framework in Action: How Dealers Win More Sales
1. Get Seen Where Serious Car Buyers Search—Google, AutoTrader, and CarGurus
Google Vehicle Ads and automotive marketplace ads put your inventory in front of ready-to-buy car shoppers at the exact moment they’re searching.
Today’s car buyer starts online—often on Google Vehicle Ads, AutoTrader, or CarGurus. We help you stand out by placing your most profitable inventory front and centre, using data-driven targeting and high-converting creative.
Our strategy ensures your listings are visible on the right platforms at the right time, so your vehicles appear in front of qualified, in-market shoppers. We optimize ad spend to drive both digital leads and showroom visits, connecting your sales team with buyers who are ready to take action
Pro Tip: Listing everywhere can dilute your budget. We guide you to select the highest-performing marketplace for your inventory and location, then optimise for lead quality—not just clicks.
2. Convert Interest With a Dealer Website That Educates and Captures Leads
Your website is your digital dealership—it must do more than look good.
We design high-performance car dealer websites that showcase your inventory with real-time updates, instant search, and mobile-first layouts. Beyond visuals, we build in conversion-optimized forms, clear CTAs (“Book a Test Drive,” “Get Best Price”), and chat tools that engage shoppers immediately.
Integrated automotive SEO ensures you’re ranked above local competitors for key searches, bringing more organic leads to your virtual showroom. We analyse user journeys and fine-tune every touchpoint so prospective buyers feel informed and confident—moving naturally from curiosity to booking a visit.
Pro Tip: Most buyers visit multiple dealer websites. The dealership that answers their questions and builds trust fastest usually wins the sale.
3. Streamline the Buying Process With Fast, Automated Follow-Up
Don’t leave your hottest leads waiting—respond instantly, every time.
Our automated lead management tools connect web, phone, and marketplace inquiries directly to your CRM. Every prospect receives a personalized follow-up (email, SMS, or phone), with instant appointment booking options and reminders for test drives.
We train your team to handle digital leads like walk-ins: quick responses, clear answers, and no friction. This seamless handoff keeps buyers moving through the funnel and eliminates the dead zones that cost sales.
Pro Tip: Today’s customers expect fast answers. Dealerships with instant, professional follow-up are 2–3x more likely to convert leads into showroom visits and closed deals.
4. Build Retention and Maximize Revenue With Fixed Ops and Ongoing Service Marketing
Your service department is your secret weapon for long-term profit and loyalty.
We integrate fixed ops into your digital marketing: automated service reminders, seasonal maintenance offers, and targeted communications keep your customers coming back for service—and their next purchase.
Loyalty campaigns, VIP programs, and post-sale follow-ups reinforce trust and encourage referrals. We help you turn every service appointment into another sales opportunity, ensuring your dealership is top-of-mind throughout the entire ownership lifecycle.
Pro Tip: Fixed ops drives dealership profitability. Treat every service customer like a future sales lead—because they are.
Automotive Marketing Packages for Dealers & Service Centres
Dealer Website & Automotive SEO Package
Automotive PPC & Lead Automation Package
Automotive Video & Social Media Marketing Package
Automotive Digital Marketing, SEO, & Dealership Growth FAQs
Browse our most common questions about automotive digital marketing, auto dealer SEO, Google Vehicle Ads, automotive PPC campaigns, and CRM-integrated lead generation for car dealerships and auto service businesses. Learn how Setsail’s automotive marketing agency helps dealerships and auto service providers attract qualified buyers, drive more showroom visits, and grow revenue with proven digital strategies. Discover how data-driven PPC campaigns, expert dealership website design, local automotive SEO, and advanced automation deliver real ROI for Canadian and U.S. dealerships.
1. What makes Setsail different from other automotive digital marketing agencies?
Setsail specializes in performance-driven automotive marketing for dealerships and auto service businesses. Unlike generic agencies, we offer deep expertise in Google Vehicle Ads, AutoTrader and CarGurus campaigns, automotive SEO, and CRM-integrated lead generation. Our focus is on measurable results—more showroom visits, more qualified leads, and higher closing rates.
2. How quickly will I see results from your automotive PPC and SEO services?
Google Vehicle Ads and paid search can start generating leads within days of launch, while SEO improvements typically build over 2–3 months. Our approach combines quick wins through automotive PPC with sustainable growth from local and on-page SEO. We provide transparent monthly reporting so you always know your ROI.
3. Can you integrate with our existing CRM or DMS?
Yes. Our automotive marketing automation solutions integrate with all major CRM and dealership management systems (DMS), including DealerSocket, VinSolutions, Reynolds & Reynolds, and more. This ensures all online leads and showroom appointments are tracked, followed up, and easy for your sales team to action.
4. Do you provide car dealer website design and inventory management?
Absolutely. We build custom car dealer websites designed for speed, mobile experience, and high conversion—plus full inventory integration, instant trade-in tools, and real-time updates. Learn more about car dealer website design here.
5. What platforms do you advertise on?
We manage campaigns on Google Vehicle Ads, Facebook, Instagram, AutoTrader, CarGurus, and YouTube. Our team can recommend the best mix for your market, inventory, and goals. See our automotive PPC services for details.
6. Do you help with fixed ops and service marketing?
Yes, we run targeted service campaigns—like automated service reminders, review requests, and loyalty offers—to keep your dealership top-of-mind and maximize service revenue. Our retention marketing turns first-time buyers into repeat clients.
7. How do you track and report results?
Every client receives a custom dashboard with lead tracking, call analytics, campaign performance, and ROI. You’ll see exactly where your leads are coming from, how much you’re spending, and what’s driving real sales. We utilize AgencyAnalytics to visualize data seamlessly.
8. Is there a minimum contract or setup fee?
We offer flexible packages to fit your needs, with clear pricing and no long-term lock-ins for most services. Some services (like dealer website builds or major ad campaigns) require a one-time setup fee.
9. Can you create video content for our dealership?
Yes! Our team produces walkaround videos, testimonial reels, and social media content tailored for car buyers. Video marketing helps build trust and can dramatically improve engagement across Facebook, Instagram, and YouTube.
10. What’s the best first step if I want to grow my dealership’s leads and sales?
Start with a free, no-obligation Automotive Marketing Audit. We’ll review your current digital presence, identify quick wins, and build a custom strategy to increase your leads, showroom visits, and revenue.
