Marketing Opportunity #58

Lock Down “Spray Foam Vancouver” Keywords Before Your Competition
with a Leading Digital Marketing Agency

1400 people search for “spray foam insulation” every month in Vancouver… but no one’s owning the top spot. $1.50 clicks. Low SEO difficulty. Zero dominant players. We found a gold mine – work with the only full-service digital marketing agency in Vancouver offering integrated PPC, SEO, content creation, social media, and website development for trade businesses.

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Jason Atakhanov, founder of Setsail Marketing, smiling in a green studio portrait
Jason Atakhanov
Founder, Setsail Marketing
July 10, 2025

Marketing Opportunity We Found in Vancouver

As a top-performing marketing agency, our research team used advanced tools to audit the Vancouver market for high-value local opportunities.

Here’s what our digital marketing analysis uncovered:
Ahrefs keyword research for spray foam insulation Vancouver, attic insulation, closed cell spray foam, and commercial insulation with low keyword difficulty and high search volume
70,000+ Monthly Searches
Spray-foam queries are exploding as homeowners chase energy rebates and builders tighten code requirements. That’s 70 K+ buying-intent searches—right now—waiting for a local brand to capture them. High-converting search volume for spray foam insulation, attic insulation, closed cell spray foam, and more—all terms that only a specialized ppc agency or seo services firm can fully leverage.
CPC clicks under $2.00
In Google Ads, most trades pay $8–12 per click. Spray-foam sits at $1.50–$2.00. Translation: you can out-spend competitors four-to-one, own every impression, and still keep cost-per-lead under $40. Google Ads cost-per-click for these keywords is dramatically lower than average, creating a huge edge for any Vancouver performance marketing campaign.
Keyword Difficulty Below 30
Ahrefs rates anything under 30 as “rankable with solid content and a handful of backlinks.” Five focused service pages and some local citations can push you onto page one in 60–90 days—while everyone else is sleeping. The majority of target keywords for spray foam and insulation are easy wins for a focused seo agency—giving you a clear path to organic visibility.
And… no company in Vancouver has locked it down.
We cross-checked Google Ads, Maps, and organic results. No brand appears consistently in the top three across all channels. In plain English: the field is wide open, and whoever moves first locks the territory. On top of that, we found no local digital marketing agency, social media agency, or web development agency seriously targeting these terms. The market is open!
Bottom line: nobody owns “Spray Foam Vancouver.” You could claim it this quarter—before the market wakes up.
Digital marketing agency specialist analyzing Google Ads campaign performance and display ads dashboard for Setsail Marketing PPC strategy

How We’d Win “Spray Foam Insulation Vancouver” in Three Months or less

1. Own Google Ads with a PPC Agency Approach:

  • Launch tightly-optimized ad campaigns using the best practices of a modern ppc agency. Focus on high-intent spray foam and insulation keywords: “spray foam insulation vancouver”, “attic insulation cost”, “closed cell spray foam”, and more.
  • Exact-match + phrase-match only—no wasted budget.
  • Every ad routes to a custom landing page with sticky quote form & call button.

2. SEO fast-track with AI

  • Build and launch 5–7 hyper-local service pages targeting:
    “attic insulation”, “crawl space encapsulation”, “closed cell”, “cost”, “near me”, “vancouver”.
  • On-page SEO: H1s front-loaded, keywords natural, schema added.
  • Set up Google Business Profile, add all service keywords, and upload geo-tagged job-site photos weekly.
  • Build SEO landing pages and service area content, using advanced schema, optimized for “spray foam insulation Vancouver”
  • Aggressively build local links and business citations.

3. Content Creation & Social Media Marketing:

  • Launch monthly campaigns with blogs, video content, and branded reels handled by our in-house content creation and social media agency team.
  • Roll out 4 social reels and 2 blog posts/month, each built around the exact terms real buyers are searching.
  • All content branded, scheduled, and posted for you—no effort needed.
  • Share before/after shots and fast Q&A videos for social proof and engagement.

4. Website & Conversion Optimization:

  • Develop or optimize your site with the latest website development company best practices for speed, mobile UX, conversion, and lead capture.
  • Automate review requests via text and email to every closed job—boost trust fast.
  • Launch a retargeting campaign to follow every website visitor for 90 days with “book your quote” and “rebate savings” ads.

5. Track, Report, Optimize

  • Every call and form tracked with HighLevel—see source and ROI in real time.
  • Regular performance marketing reviews keep your cost-per-lead and acquisition costs low.
  • Regular performance marketing reviews keep your cost-per-lead and acquisition costs low.
  • Continuous split-testing on ad copy and landing pages to keep CPL low and leads flowing.

In plain English: We’ll flood your pipeline with targeted leads, make your brand impossible to ignore, and lock out competitors before they even know what’s happening.

Digital Marketing in Vancouver
(low hanging fruits)

Who’s Competing for ‘Spray Foam Vancouver’ Right Now?

Our Research: The Current Players
Vancouver Spray Foam Insulation Co mobile website - digital marketing for spray foam insulation Vancouver
Greer Spray Foam Ltd.

Limited content, no visible agency support, weak call-to-action.

Northwest Spray Foam Insulation website - best choice in insulation, digital marketing for spray foam contractors Vancouver
Northwest Spray Foam

Slow site, inconsistent Google Ads, missing SEO.

Genesis Spray Foam website - spray polyurethane foam specialists Vancouver, digital marketing for insulation company
Genesis Spray Foam

No professional content creation, basic blog, weak web design.

Westcor Thermal website - spray foam insulation marketing and financing options in Vancouver
Westcor Thermal

Industrial niche

Not focused on residential

Key Takeaways

No spray foam contractor is working with a real digital marketing agency, social media agency, or website development company. No one has a proper content strategy or high-performing PPC/SEO/SMM ecosystem.

  • No one is running aggressive PPC (ad coverage is sporadic, budgets are low)
  • None have a full SEO/content strategy (pages missing, few backlinks, no authority content)p
  • Social media? Practically empty (no reels, few case studies, not even Facebook posts)
  • Most websites take 4–8 seconds to load (that’s lost leads every single day)
  • No single brand appears top-3 in all channels (Google Ads, Maps, and organic)

Result: The field is wide open.
Whoever launches a real digital strategy now becomes the #1 local authority—before the competition even knows what happened.

Here's what needs to be done.

Our Digital Marketing Playbook

Website +CRO -> PPC -> SEO -> Conteeeeent

Want to dominate “Spray Foam Vancouver”?

Book a quick call and let’s map it out before your competitors get wise. Partner with the digital marketing agency that knows how to win in high-competition niches using PPC, SEO, content creation, social media, and CRO.
Book a Marketing Strategy Call