What a seller looks up months before they call anyone. Why they only interview agents they already recognise. Who else at the kitchen table has to agree. We model it from research across 500+ businesses over 10 years, then aim it at a steady run of listing appointments in the neighbourhoods you want to work. You see the read before you commit a dollar.
Be the name they already recognise.
Pass the check before the call.
Month-to-month, 30 days’ notice.
Leagent runs a platform built for real estate agents, so its customers are agents like you. Its brand looked different everywhere it appeared, and the product experience was making agents hesitate before they signed up. Setsail rebuilt the brand, the design system and the marketing automation around that agent audience. Lead generation rose 50%, and traffic to the site doubled.
Read the Leagent case study →
A design-build general contractor in Burnaby. We ran its Google Ads, rebuilt its website and ran SEO alongside, and $6,700 in ad spend turned into $28,500 in tracked leads. It is on this page because the person it had to convince, a homeowner weighing a large decision about their own house, is the same person who decides who lists that house.
Read the TQ Construction case study →
577%
ROI in 67 days. $224,219 in camp enrolments on $33,100 of ad spend.
Pear Tree Camps · Education · Summer camps
2,500%
return on ad spend, with 292 job applications in 30 days.
NH New Horizons Staffing · Healthcare staffing
$20M
in sales by DŌST Bikes. We built the brand, the store and the marketing it ran on.
E-commerce · E-bikes
Agency-wide results from three different industries.
Most real estate marketing starts with your listings. We start with the homeowner deciding whether to list with you, and the buyer who has not picked an agent yet.
Sellers start long before they call anyone. Months ahead, they are checking what the house down the street sold for and running their own address through a home-value estimate. They do it on a phone, late at night, without telling anyone yet. Buyers rarely search for an agent at all. They search for homes, and the agent they end up with is often whoever answered their first enquiry on a listing. Two different searches at two different moments, and marketing that only posts new listings serves neither of them.
Sellers interview, and they usually only interview agents they already recognise: a name they keep seeing, a sign on their street, a neighbour who used you. They compare on evidence that you sell homes like theirs, nearby, recently. Commission comes up, but usually after the shortlist is set. Buyers compare on something simpler: who replied, how quickly, and whether the reply sounded like a person.
Rarely alone. A seller decides with a partner, and sometimes with adult children, an executor or a lawyer in the room. A buyer decides with whoever is co-signing. What closes it is something the first person can show the others without having to defend it: a clear plan for the listing, a recent sale close by, and a sense that you will still pick up the phone after the papers are signed. We sell our own work on the same terms: a clear plan, recent proof, and someone who still answers after you sign.
This is modelled from doing exactly this research for 10 years, across 500+ businesses. It is the part of what we do that a competitor cannot copy in an afternoon.
The sourced read of your market and your sellers and buyers is shown to you before any delivery work is paid for. If the numbers do not hold up, you will know before you have committed anything.
Scope, timeline and price are set in a client-approved 90-day plan. Not an estimate that moves when the market does.
Live dashboards with projection against actual, including the months we miss. You do not have to take our word for any of it.
Month to month. 30 days’ notice. Nobody is locked in. Your accounts, data and content stay yours.
You are the brand. Most of your business comes from people who already know you, and the real question is how to stay in front of the right people between transactions without turning your feed into a wall of just-listed posts. What you need is fewer, better touches with the past clients and neighbours most likely to move in the next year. You also need a way to see which of those touches actually turned into a listing appointment.
More agents, more listings, and enquiries that have to reach the right person fast. Your marketing problem is less about volume than about follow-through: which source produced which appointment, how quickly each enquiry was answered, and whether anyone can see what a channel was worth at closing rather than at the first click.
You are winning two kinds of trust at once: the homeowner deciding who to list with, and the agent deciding where to hang their licence. Your brand has to work for both without the two messages fighting. What you need is a clear read of how each audience finds and judges you, and marketing that serves your agents' listings rather than competing with them.
Start with one or run all four. A seller meets them in this order: first in their feed, then on your website, then in their search results, and for years afterwards in their inbox.
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
30 minutes, free.
We will walk you through what we already know about how sellers and buyers choose an agent in your market, and what we would do about it. Bring your listing history and the neighbourhoods you want more of, and you will leave with a clear first step.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Real Estate Growth AuditPrefer to start from your market? Ask for the Real Estate Growth Audit. It is a 30-minute read of how sellers and buyers in your market actually search and choose an agent. It is the same Growth Strategy call, framed entirely around real estate. 30 minutes. Free to book, no obligation.We will not add you to a list you did not ask for.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
These five roles cover a real estate account week to week.
Strategist
Maps how sellers and buyers in your market search, compare and choose an agent, and writes the 90-day plan before anything gets built.
Photo and video producer
Runs the shoots for you, your team and the neighbourhoods you work, so your feed shows your real streets and your real face rather than stock.
Paid ads and search specialist
Runs your Google and Meta campaigns and your search visibility, and cuts whatever isn't turning into appointments.
Web designer
Builds the site and the bio pages a seller checks before they call, and keeps them current as your sales change.
Account lead
The one person you call. Owns the reporting and the relationship, and puts the months we miss in the report right next to the months we hit.
All of them in-house at Setsail. No subcontractor chain.
Showings and open houses fill your week, so the reporting comes to you. A live portal shows what each channel is bringing in, a monthly report tells you what your money bought, and a quick message gets an answer when something’s on your mind.
Starting numbers
Day one: you know where you stand
We record your starting numbers before we touch anything, so every win after that is one you can see.
Live progress
Every week: you see it moving
Progress shows up in your portal as it happens, so you never wait for a report to know.
Monthly report
Every month: you know what your money bought
What we expected next to what happened, in a report you can read in five minutes.
90‑day plan
Every cycle: steered
Every 90 days the plan re‑forms around what’s working, so your budget keeps flowing to the work that pays.
Monthly plans for every part of this, from a single channel for one agent to the full stack for a brokerage. The pricing page lists every plan and its price, so you can check the numbers before you book.
Every plan starts the same way: a Growth Strategy call. 30 minutes, free. You’ll know whether we’re a fit and what we’d look at first.
What’s included depends on the plan you pick.
One of those is enough to start a conversation. Book the call, and if we're the wrong fit for how you sell, we'll say so.
Setsail Marketing
Vancouver, BC + Beaverton, OR
