Webflow · Shopify · WordPress

Vancouver web design built to convert.

You’ve seen beautiful sites that don’t sell. So have we, and we build the other kind: keyword research before the sitemap, copy before the design, conversion tracking wired in before launch, and every login in your name when it ships.

“You’re able to turn things around to a high-quality standard, but also really quickly, which is very rare, and cost-effectively.”
Theodora JeanColdwater Communications
The Burnaby location page of the No Fear Counselling website Setsail designed and built: a map, the office address and photos of the counselling roomsNo Fear Counselling · website

Platform partners & certifications

  • Jobber Pro Partner
  • Ahrefs Certification
  • Meta Business Partner
  • Google Partner
  • OpenAIChannel Partner
  • AnthropicClaude Partner
  • Shopify Partner
  • Klaviyo Partner
  • Certified B Corporation

Here’s the short version → Setsail designs and develops conversion-focused websites in Vancouver, BC with strategy, SEO, UX and performance built in from day one.

For:
Redesigns · new websites · ecommerce · B2B · growing businesses · trades & construction · pro services · health · public sector
What we do:
Strategy · UX/UI · copy · Webflow / Shopify development · SEO · CRO
Pricing:
From $12,500 · fixed project pricing before build
How we work:
Research → sitemap → design → build → QA → launch
Where:
Vancouver, BC · Canada + US
Proof:
Webflow + Shopify Partner · live client sites across multiple industries

Website design results: every site built to convert

A counselling practice needed a site people could book on without friction, that met accessibility standards and protected privacy. We built the platform, the booking flow and the design system. The result: 200% more online bookings, a 60% rise in conversion, and 85% more mobile engagement.

200%
more online bookings
60%
rise in conversion

Website Design & Development: How it’s made to perform

The same route, every build. The work moves in phases, each one shown to you before the next begins, so you always know where your project stands, what’s next, and what you’re investing.

  1. A young man in a black polo smiling at his desk

    Phase 0: We save your “before” so you can brag about the “after”

    Access collected, platform chosen with the reasons attached, and on a redesign, 90 days of your traffic and rankings saved before anything moves. When the new site beats the old one, the proof is in your own numbers.

  2. A man at his monitor, chin resting on his hand, reading the screen

    1 – Strategy: Every page gets sent hunting for buyers

    The sitemap comes from real keyword research, each page aimed at a search with buyers behind it, and the copy written before the design, so the site sells in words, not just looks.

  3. A collage of website page designs: a realtor homepage, an e-bike store and a counselling practice

    2 – Design: You’ll see your web design before it exists

    Two sample pages first, so the direction is right while it’s cheap to change. Then every page, desktop and mobile, in real copy, never placeholder. One revision round included, and the price you agreed to holds.

  1. 3 – Build: Your current site keeps selling while we develop

    The build lives on a private, password-protected copy, so nothing you’re earning from today gets touched. Tracking is wired in and verified before launch, and on a store, a real purchase gets run through your checkout.

  2. 4 – Testing: Fast & smooth enough to convert buyers.

    Content on a real phone’s screen in under 2.5 seconds, taps answered in under 200 milliseconds, nothing jumping while it loads: launch blockers, not targets. Then the forms, links, and click-to-call get tested one by one, because a missed call is a missed job.

  3. SEO: The rankings you’ve earned come with you

    Every old address that earns traffic gets a direct redirect to its new home, and we check the top 50 by hand. A brief dip after any relaunch is normal re-indexing; we watch it against your baseline and tell you which is which.

Launch + 30 days: we stay with you

We switch your new site on at a quiet time. For the next 72 hours we check it closely, from your analytics to your contact forms, until real enquiries come through. After 30 days, you get a report that puts your new numbers next to your old ones. Every login is in your name, and we show your team how to run the site.

Your website. Built to win business.

From buyer research to launch, every stage helps people find you, trust you and take action.

  1. Search demand · motivations · objections

    01 We research your buyers

    We research what your buyers search for, how they compare options and what holds them back—so your website speaks to what makes them choose.

  2. Search-ready pages · answers · next steps

    02 Map their purchase flow

    We turn those insights into pages and copy that answer buying questions, explain your value and guide visitors towards an enquiry or purchase.

  3. Imagery · customer proof · clear offers

    03 Design to persuade

    We combine compelling imagery, customer proof and clear calls to action to make your offer credible and give visitors a reason to choose you.

  4. Approve design
  5. Fast on mobile · easy to enquire or buy

    04 Make action effortless

    We build fast mobile pages with easy booking, enquiry or checkout flows—connected to your business so interest can turn into action.

  6. 05 Test the whole path

    We test the journey from first visit to completed enquiry or purchase, checking usability, accessibility, tracking and whether the details reach your team.

  7. 06 Launch and measure

    We launch with tracking in place, then compare traffic and conversions with your starting point—so you can see performance and the next priorities.

  • First 72 hours live

    We check live tracking, links and search visibility.

  • Ready to take ownership

    Secure access, handover notes and training if needed.

  • Your first results

    Your first-month performance report, delivered at day 30.

How the work actually happens
— the full walkthrough video

See your website take shape. Stay in control.

You shouldn’t have to chase your agency to find out what’s happening. With Setsail, you can explore your new site from the first build, see what’s getting done each week and approve every phase before we move forward. Your portal keeps progress clear, approval requests land in your inbox, and a quick message gets a quick answer.

A layout preview of the Setsail client portal: work and approvals for pages, approvals, QA checks and launch readiness

01

Start with a clear picture of success

Before we design a page, we establish what your new website needs to achieve. We record your current site’s performance or set clear goals for your first site—so you have a starting point to measure the results against.

02

You approve it. Then we move forward.

Every phase needs your written sign-off before the next one begins. You review the work, give your feedback and know what you’re agreeing to before we take the next step.

03

See the progress for yourself

Your staging link goes live with the first build. Click through pages as they take shape and check your portal to see what shipped that week. By launch day, you’ll already know your new website inside out.

04

See how your new site measures up

Thirty days after launch, you get a report on your site’s traffic and performance, measured against the baseline or goals we set at kickoff. You’ll see what’s working and where there’s room to improve.

Your team

One person can’t be great at all of this. So you get a specialist for each part.

Strategy, design, development, copywriting, and someone whose whole job is keeping it moving, plus a technical check before anything ships. Each one works your project for the hours their craft is needed, so every seat is filled by a specialist instead of one hire stretched across all of it. Here’s who does what.

Alex Semybratskyi

Alex Semybratskyi

Account Manager

Your main contact. Runs your milestone check-ins, keeps the timeline honest, and always knows where things stand.

Carson Meyer

Carson Meyer

Head of Strategy

Owns the plan. Sitemap, page architecture, keyword mapping, and the reasoning behind every structural call.

Marco Pregonero

Marco Pregonero

Design Lead

Every page designed from the approved spec, built to convert, not just to look good.

Tom Richards

Tom Richards

COO

Writes every page in your voice, to the spec your strategist approved.

Oleksandr Boitsun

Oleksandr Boitsun

Developer

The last eyes before launch. Core Web Vitals, redirects, tracking, and every link and form tested by hand.

Your project runs on a steady cadence, not batched at the end. If something needs attention between check-ins, we’re on it the same day, usually before you’ve noticed.

Black-and-white photo of a bearded man holding a mug, standing and talking with a seated colleague in the office

In their words · Reviews ★★★★★

They say it better than we can

  • “Their creative vision and seamless execution have made them a key collaborator over the years.”

    Natasha Karfell, Head of Operations,Steepe & Co.

  • “A huge shoutout to the incredibly talented team at Setsail Marketing… Your ability to turn this project around so quickly is nothing short of amazing, and I couldn’t be more thrilled with the result.”

    Theodora Jean, Founder & CEO,Coldwater Communications

  • “We have only experienced high quality work from Setsail… their responsiveness is outstanding, with replies typically received within 24 hours or less.”

    Julia Clissold, Visual Communications Supervisor,City of Coquitlam

Trusted by businesses across Canada and the US — from local trades to enterprise brands.

  • Jobber Pro Partner
  • Ahrefs Certification
  • Meta Business Partner
  • Google Partner
  • OpenAIChannel Partner
  • AnthropicClaude Partner
  • Shopify Partner
  • Klaviyo Partner
  • Certified B Corporation

Trusted by governments and 500+ businesses

10 years · $100M+ revenue generated · 500+ clients

Plans designed to reach your goals, at a pace that matches your ambition

Every project starts with a Growth Strategy call, thirty minutes, free, so you know what your site could convert and what the investment is before you commit to anything. Every price below is scoped and fixed before work begins, and it holds even if the build turns out harder than we quoted.

Landing Page

From $2,500

For one campaign that needs one page that converts.

What’s included?

  • One page designed and built around a single audience, so every visitor sees the pitch built for them
  • Analytics and conversion events wired in before launch, so you know what the page produces from day one
  • Copy and design approved by you before launch, so nothing ships you haven’t seen
  • Typically live in 2 to 4 weeks

New Website

From $12,500

For the business that’s outgrown its site, or never had a real one.

What’s included?

  • 10 pages on 6 templates, so every page has a job and a template built to do it
  • Every page mapped to a keyword it can win, so the site earns its own visibility
  • Written spec and design approved by you before any code exists, so you know what you’re getting before we build it
  • Core Web Vitals as a launch gate, so a slow site never ships
  • Typically 8 to 14 weeks, staged and signed off by you
Most popular

Website Redesign

From $13,500

For the site that exists but doesn’t earn.

What’s included?

  • 12 pages on 7 templates, rebuilt around what your traffic data actually says, so the new site fixes what the old one got wrong
  • Redirect protection included: every ranking URL mapped, top 50 verified, so the rebuild doesn’t wreck your Google standing
  • Pre-launch baseline snapshot, so the improvement is provable against your own numbers
  • Typically 10 to 16 weeks

eCommerce Build

From $18,500

For stores that need Shopify done properly.

What’s included?

  • 15 pages on 8 templates, built on Shopify, so your catalogue has room to grow
  • Checkout tested end to end with a real transaction, so nothing breaks the day it matters
  • Product schema on every product page, so Google can show rich results for what you sell
  • We never store payment credentials, so that risk is never yours
  • Typically 10 to 18 weeks

Your price is fixed before we start. Every account and file belongs to you.

How every Setsail build works. Three promises, agreed before you pay a dollar.

  • The price holds.

    The quote is the price. If the build turns out harder than we estimated, we absorb it. Change the scope yourself and we quote it first, before anything happens.

  • A slow site doesn’t launch.

    Your site passes Google’s Core Web Vitals on mobile before we’re allowed to ship it, or we keep working until it does, at no extra charge.

  • Your rankings survive the rebuild.

    On a redesign we record your traffic and rankings before touching anything, then redirect and verify every URL that earns you visits. If organic traffic hasn’t recovered to that baseline within 90 days, we do the technical work to fix it free.

Every project starts the same way: a Growth Strategy call. 30 minutes, and you’ll know what your site could convert and what the investment would be.

Book a Growth Strategy call

Scope of work: A website is a hundred small jobs. Here’s every one we do.

  • Discovery & planning

    • A kickoff call, with full access and assets collected up front, so nothing later stalls waiting on a login we should already have
    • Platform chosen out of Webflow, Shopify or WordPress with the reasoning stated, so you understand why, not just what
    • A pre-launch traffic, rankings and top-pages snapshot on redesigns, so the improvement after launch is provable against your own numbers, not a claim
    • Sitemap and page architecture built from real keyword research, so the site is structured around how your customers actually search, not a guess
    • A teardown of what your competitors’ sites do better, so you know exactly where you’re behind before we design a single page
    • A full written spec for every page, the copy direction, the metadata, the CTAs, so you know exactly what you’re approving before design starts
  • Design

    • Brand and style direction confirmed before any layout work starts, so the direction gets agreed once, not re-litigated page by page
    • Two sample pages designed first, direction approved by you, so you’re not staring at a dozen pages you don’t like before anyone catches it
    • Every remaining page or template designed from the approved spec, so what gets built matches exactly what you signed off on
    • Mobile and tablet layouts designed alongside desktop, never adapted after the fact, so the site works on the device most of your customers are actually using
    • A documented design system: components, spacing, type, so the site holds together as it grows
    • Your written sign-off before a single line of code is written, so nothing gets built that you haven’t already approved
  • Content & copy

    • Every page written from the approved spec, in your voice, so the site sounds like you, not a template with your logo on it
    • Titles and meta descriptions written for every page, so Google has something worth showing when your customers search
    • Real copy in every design, never lorem ipsum, so what you’re approving is what actually ships
    • Product copy structured for every SKU, on ecommerce builds, so every product page can actually sell, not just exist
    • Image sourcing and alt text for every page, so the site looks finished and stays accessible and indexable
  • Development & build

    • Built on private staging, so your live site keeps running untouched until launch day
    • Responsive build tested on real devices, not just a resized browser window, so it actually works in the hand it’ll be used in
    • Every form, click-to-call and booking flow built and wired to work, so a lead never disappears into a button that goes nowhere
    • Analytics and conversion events installed and verified firing, so you can see what the site produces from the day it goes live
    • Structured data and schema markup on every page type, so Google and AI engines can actually read and cite what you sell
    • Every ranking URL mapped and redirected, the top 50 spot-checked by hand on redesigns, so the traffic you already earned survives the move
    • Checkout built and tested end to end with a real transaction, on ecommerce builds, so nothing breaks the day it matters most
    • Product schema on every product page, on ecommerce builds, so Google can show rich results for exactly what you sell
    • Third-party integrations connected and verified, your CRM, booking, payments and email, so leads flow straight into the systems you already run on
  • QA & performance

    • Core Web Vitals checked against the launch gate on a real phone, not a lab score, so the site is actually fast for the customer holding it, not just fast on paper
    • Every form, link and click-to-call tested by hand before launch, so nothing quietly breaks the week you go live
    • Cross-browser QA on every major browser, so the site looks right no matter what your customer opens it in
    • Checked against WCAG 2.1 AA accessibility standards, so customers using assistive tech can still buy from you, and your risk drops
    • A technical SEO and QA check before anything ships, so the site launches clean instead of needing a second round of fixes
    • We never store your customers’ payment credentials, so that risk never sits on our servers
  • Launch & handoff

    • A planned cutover, timed to minimize disruption, so launch day doesn’t cost you a single hour of business
    • Round-the-clock checks for the first 72 hours after launch, so if anything slips through, it’s caught before your customers notice
    • A 30-day post-launch report measured against your pre-launch baseline, so the improvement is provable, not a feeling
    • Every credential handed to you: domain, hosting, CMS login, analytics, never held on our account, so the site is yours no matter what happens with us
    • A client-owned Webflow workspace, or the platform equivalent, so you’re never locked out of the thing you paid for
    • Training and documentation, so your team can make basic edits without waiting on us
    • A website care plan available after launch, so the site stays fast, backed up and current instead of slowly declining

What’s included depends on the project you book.

Who we’re for: If you catch yourself nodding at one of these, book the call

The NovaDent Labs website we built, on a MacBook Pro on a wooden deskNovaDent Labs
  • You want more business than your current site is bringing in, and you’re ready to fix that.
  • You’ve had a site built before. It looked fine, and it never turned into leads or sales.
  • You’re a trades or home-service business and your site doesn’t reflect the work you actually do.
  • You run a clinic or professional practice, and your booking page loses people before they ever call.
  • You sell online, and your checkout is costing you sales you never see.
  • You want the plan, the price, and the timeline agreed before anyone touches a line of code.
  • You’ve been burned before: a domain you couldn’t access, a build that dragged, an invoice with no scope behind it.
  • Once it’s live, you want to know it’s actually working, not just that it launched.

One honest note before you book: this is built for businesses already doing real revenue, with something worth showcasing properly. If you’re pre-revenue, or you just want the cheapest site somebody can slap together, this isn’t the right first step, and we’d rather say that now than eight weeks in.

Book a Growth Strategy call

30 minutes, free.

Tell us about your business and your current site. Thirty minutes, free, and you’ll leave knowing what’s costing you leads right now, whether you build with us or not.

10 years · $100M+ revenue generated · 500+ clients

Before the call, we run a 200+ point audit of your current site and online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:

  • What we found and what it means for your business
  • Where your competitors’ sites are outperforming yours
  • What a rebuilt site could realistically produce, and the investment it would take

Bring your goals and challenges. We’ll bring the data.

A man in a green shirt talking to camera, mid-gesture, in a softly lit roomNot ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.
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Hiring a web design company? What to check first.

Three Setsail team members at work in the office, one at a monitor full of code

Choosing a web design company in Vancouver

Ask what happens before anyone designs. A site that sells starts with keyword research for the sitemap and copy written before the design. Ask whether conversion tracking is wired in and tested before launch, and whether the domain, hosting and CMS are in your name. Setsail does all of it, agrees the plan, price and timeline before work begins, and reports your new site’s numbers against your old baseline 30 days after launch.

Book a Growth Strategy call
Two Setsail team members looking at a monitor together, one leaning over the other’s shoulder, in front of a green wall

Web design agency vs freelancer

A freelancer can build a good-looking site. Compare what comes with it: redirects that protect your rankings on a redesign, speed checked on a real phone, every form and click-to-call tested by hand, and someone to call after launch. At Setsail, a strategist, a designer, a writer and a developer each own their part, every ranking URL is mapped and redirected, and a slow site doesn’t launch.

Book a Growth Strategy call

FAQ

Questions owners ask before a build

Question not on the list? Bring it to the call. No question is too small.

Book a Growth Strategy call

Setsail Marketing

Vancouver, BC + Beaverton, OR

Clients across Canada and the US
500+
Revenue generated for clients
$100M+
A Setsail Marketing strategist thinking through a plan at his desk
“They’ll go quiet the moment I’ve paid.”
You get a named senior team and a direct line to it. You see work in progress on a set cadence, and questions get answers, not a monthly “it’s doing well.”
“I’ll get the pitch, then junior work.”
Your site is built by Setsail’s senior in-house team, not handed to a subcontractor or a junior after the sale. You get a named team and a direct line to it from kickoff to launch.
“It’ll look great and still won’t sell.”
Every page is written before it is designed. Each one gets a written spec with its copy, its target keyword and where the calls to action go, and you approve it before anything is drawn. Conversion tracking is wired in before launch, and 30 days after launch you get a report on traffic and conversions against your old site.
“The rebuild will wreck my Google rankings.”
We record your traffic and rankings before touching anything. Every URL that earns visits or links gets a direct 301 redirect to its new home, the top 50 are checked one by one, and there are no redirect chains. If organic traffic hasn’t recovered to that baseline within 90 days, we do the technical work to fix it free.
What website development services does Setsail provide?
Setsail is a Vancouver web design and development company that builds conversion-focused websites and ecommerce stores, including custom builds, redesigns, and online stores, on Webflow, Shopify, and WordPress. As Webflow Partners and Shopify Experts with an in-house team, we design and develop sites engineered to turn visitors into leads and sales, not just to look good. Every project includes analytics and calls to action built in from day one, so results are measurable.
How is this different from other web design agencies?
Most agencies sell you a site and hope it converts. Setsail shows you what a new site could produce, and exactly what the build would take, before you pay, with the scope and pricing fixed up front. The site is engineered to convert, and you get senior in-house people who know your industry, with no subcontractor markup.
Who owns the site when it’s done?
You do. Every login and file is in your name: the domain, the hosting and the CMS. At launch you get a handoff document with every login, the plugin list and the renewal dates, plus a training session so your team can edit pages themselves.
What platforms do you build on, and do you support the site after launch?
We build on Webflow, Shopify, and WordPress, and recommend the right platform for your goals rather than defaulting to one. After launch, our website support includes training, documentation, updates, and ongoing improvement, so the site keeps performing. Builds typically take 2 to 4 weeks for a landing page and 8 to 18 weeks for a full site or store, depending on size and how quickly feedback comes back.
How do we get started, and what’s the investment?
Every project starts with a Growth Strategy call: 30 minutes, free, no obligation. You leave knowing what a new site could convert and what the build would take. Scope and pricing are then fixed before any work begins. Prices start at $2,500 for a landing page, $12,500 for a new website, $13,500 for a redesign and $18,500 for a Shopify store.
What do your website development services include?
Everything from the first plan to the site going live: discovery and planning, design, content and copy, development and build on Webflow, Shopify or WordPress, testing for speed and mobile, and launch with redirects, training and handoff. The full list is in the scope of work above. Every item is agreed and fixed before we start.

Get your free audit

See what’s costing you leads. We run a 200+ point audit of your website, search visibility, competitor ads and conversion setup, then email you what to fix first.

Your details are used to build your audit and share it with you. We do not share or sell your information.