Vancouver Digital Marketing Agency Driving 50% More Real Estate Leads – Branding, Web, and Marketing Automation for Leagent

Transforming Leagent’s Real Estate Platform for Scale

Context & Challenge

When Leagent came to us, they had an ambitious vision — to create a real estate platform that would fundamentally improve how REALTORS®, buyers, and sellers collaborate. The problem was that the tools they had in place weren’t matching their ambitions.

The platform offered fragmented features, with inconsistent branding and limited integration between systems. REALTORS® were struggling to adopt the tools because the user experience wasn’t intuitive. Buyers and sellers weren’t engaging at the levels Leagent needed to grow.

This was more than just a website design problem. It was a full-scale digital transformation challenge, involving branding, web development, IDX integration, CRM integration, and marketing automation — all delivered in a way that could scale to thousands of REALTORS® without compromising speed, usability, or compliance.

For us, this was exactly the kind of complex, multi-layered project we excel at as a Vancouver digital marketing agency. The stakes were clear: if we could make the platform easy, beautiful, and powerful, Leagent could rapidly expand adoption and lead generation across the real estate industry.

Our Approach & Strategy

We knew success required three parallel streams of work:

1. Brand & Trust Building — Create a visual identity and message that REALTORS® would be proud to associate with, positioning Leagent as a modern, reliable partner.
2. Platform Development & Systems Integration — Build a scalable, IDX-enabled website system that allowed every REALTOR® to have their own personalised site, with built-in CRM and automation tools.
3. Marketing Automation & Growth Strategy — Implement automated onboarding, lead nurturing, and communications to help REALTORS® win more business with less manual effort.

We anchored this in our core Setsail methodology, which always starts with understanding both the user journey and the business’s growth targets. Every design choice, feature, and automation flow had to deliver measurable business outcomes.

Creative Process

We began with a deep discovery phase, speaking with REALTORS® who had tried earlier versions of Leagent’s platform. We wanted to know what they loved, what frustrated them, and what would make them switch from other tools.

From those conversations, several themes emerged:

• REALTORS® wanted speed and simplicity — tools should work instantly, without steep learning curves.
• They wanted a modern, professional look for their personal sites that would impress clients.
• The backend had to be seamlessly connected to their CRM and marketing channels, so they weren’t re-entering the same data multiple times.

Our design and development teams worked in tandem from day one, creating wireframes and brand moodboards side-by-side. We tested navigation structures with a small REALTOR® group before locking in the final UX, ensuring adoption would be smooth post-launch.

Execution & Deliverables

1. Branding & Visual Identity

We reimagined Leagent’s brand from the ground up. This included:

• A fresh logo design that reflected trust and innovation.
• A consistent colour palette and typography that worked equally well in print, digital, and mobile environments.
• Brand guidelines ensuring every marketing asset, from REALTOR® websites to email templates, felt cohesive.

See more about our branding services.

2. Website Development & IDX Integration

We built a scalable, modular platform capable of supporting thousands of personalised REALTOR® sites. Each site included:

• Full IDX integration for live property listings.
• Customisable templates so REALTORS® could showcase their personal brand while staying within Leagent’s design framework.
• CRM integration to capture leads and sync them instantly into the agent’s database.

We also prioritised speed and mobile optimisation, knowing many users would access listings and dashboards on the go.

3. Marketing Automation & Systems Integration

We implemented marketing automation to handle:

• New REALTOR® onboarding sequences.
• Automated property alerts for buyers.
• Post-transaction follow-up emails to increase referral business.

This removed hours of manual admin from REALTORS®’ schedules and ensured consistent, timely communication with clients.

4. Marketing Strategy & Campaign Assets

Alongside platform development, we created a launch campaign to drive adoption. This included:

• Landing pages tailored to different REALTOR® segments.
• Social media templates to make it easy for agents to announce their new sites.
• Email marketing sequences introducing features and best practices.

Tangible Outcomes

The results were clear and measurable:

• 50% increase in lead generation reported by REALTORS®.
• 40% growth in platform registrations within the first three months post-launch.
• 2x increase in monthly site traffic.
• REALTORS® reported higher client satisfaction thanks to faster, more professional communications.

Quote from Leagent’s leadership:

“Setsail didn’t just build us a platform — they engineered a complete system that’s beautiful, functional, and built to scale. Our agents are closing more deals with less effort, and adoption has been phenomenal.”

Lessons Learned & Next Steps

One of the biggest lessons was the importance of co-design with the end user. Involving REALTORS® in the early stages gave us invaluable insight into their workflow and pain points, leading to higher adoption rates.

For Leagent, the next step is expansion — adding more advanced analytics tools, scaling marketing campaigns, and onboarding new REALTORS® in other regions. For us at Setsail, this project reinforced our belief that the most impactful digital transformations happen when branding, technology, and marketing strategy are built together from day one.