Vancouver Digital Marketing Agency Drives 275% Engagement Growth for Beverage Brand

Key Deliverables & Outcomes: How We Drove Brand Growth for Laimon Fresh

When Laimon Fresh first approached us, they were looking to do more than just launch another beverage campaign—they needed a full digital marketing partner who understood both the Vancouver market and the nuances of premium beverage branding. As a creative agency with deep roots in content marketing, photography, and video production, we saw the opportunity to help them break out of the “just another drink” category and claim their space as a brand people remembered, recognized, and shared.

Context & Challenge

The beverage industry is notoriously crowded, especially in Vancouver where consumer expectations around health, aesthetics, and authenticity are sky-high. Laimon Fresh had a fantastic product—a refreshing, all-natural drink with a distinctive look and taste—but struggled to cut through the noise online and in stores. Their existing social media posts blended into the feed, and retail partners weren’t giving them premium shelf space.

We knew we had to make Laimon Fresh stand out visually and connect emotionally. It wasn’t enough to have good product shots or sporadic influencer shoutouts. They needed a complete visual identity overhaul, an integrated content strategy, and a marketing approach that would drive both digital engagement and real-world sales.

Our Approach & Strategy

From day one, our strategy was anchored in data, creative differentiation, and relentless focus on ROI. We started with a detailed brand audit—interviewing Laimon’s team, analyzing their competitors, and mapping out the digital journeys of health-focused consumers in Vancouver and beyond.

We leveraged our Vision Mapping framework to identify the visual cues, colour palettes, and storytelling angles that would appeal to both the aspirational and practical sides of the beverage consumer. Our content marketing and social media teams worked together to create a campaign blueprint focused on consistency, quality, and genuine brand moments.

We also mapped out key performance indicators upfront: social media engagement rates, brand recall, retail partner adoption, and direct feedback from consumers and retailers. Every creative decision—from the photography lighting setup to the paid social targeting—was made with those metrics in mind.

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Creative Process

Creatively, we made the studio our playground. Our photography and video production teams collaborated to create fresh, high-impact visuals. We used a combination of product photography, lifestyle shoots, and short-form video content, all tailored for high-performing social channels like Instagram, Facebook, and TikTok.

One of our key insights was that consumers crave authenticity, especially in food and beverage brands. We focused on showing the drink in real-life moments: friends at a summer festival, a quick recharge after a morning run, or just a simple, refreshing break at work. Our studio lighting setups were designed to make the product look vibrant and natural—never overproduced or generic.

We involved the Laimon Fresh team at every stage, iterating on shot lists and storyboards, and even inviting them to our Vancouver studio for hands-on feedback. This collaboration allowed us to dial in a visual identity that was unmistakably theirs.

Execution & Deliverables

The execution phase was fast-paced and highly collaborative. We produced and delivered over 200 pieces of custom content, including:

• Hero product images for use in retail and digital campaigns
• Lifestyle photo sets for Instagram and Facebook
• Short-form video clips optimized for TikTok and Reels
• Point-of-sale visuals for in-store displays
• Digital ads for targeted social media campaigns

We deployed this content in carefully timed waves, aligning with seasonal events, product drops, and retail partner promotions. Each piece of content was optimized for its specific channel—using the right formats, aspect ratios, and messaging to drive maximum engagement.

For paid social, we ran tightly targeted campaigns using Facebook and Instagram Ads Manager, leveraging lookalike audiences and interest targeting based on health, fitness, and Vancouver lifestyle trends. Our social media marketing team monitored real-time performance and iterated quickly—shifting budgets and creative based on what was delivering results.

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Tangible Outcomes

What sets this project apart isn’t just the volume of content produced or the quality of the visuals—it’s the business impact. The numbers speak for themselves:

• 275% increase in social media engagement across Instagram, Facebook, and TikTok
• 180% growth in follower count within the first quarter of campaign launch
• 150% improvement in brand recognition (measured via consumer recall surveys and in-store audits)
• 85% increase in retail partner adoption, leading to better shelf placement and more in-store promotions
• 45% market share growth in key BC regions, confirmed by third-party sales tracking

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Lessons Learned & Next Steps

One of our key takeaways was the power of ongoing collaboration. By treating Laimon Fresh as a creative partner—not just a client—we were able to quickly iterate, test, and double down on what worked. The beverage space moves fast, and our flexible approach (using a mix of planned content and rapid-response campaigns) made a real difference in performance.

Looking ahead, we’re working with Laimon Fresh on new product launches and expanding their digital footprint into new markets. We’re also refining our content marketing strategies to leverage more UGC (user-generated content) and influencer partnerships, further strengthening the brand’s credibility and organic reach.

If you’re in the food and beverage space—or any industry where visual storytelling drives business—let’s talk. Our team delivers the creative firepower, technical know-how, and market insights to help your brand stand out and win.

Want to see more? Explore our photography portfolio and related CPG case studies.
Learn more about Laimon Fresh