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Faced with the task of revitalizing Coquitlam’s public image, we engaged in icons development, emergency management visual identity, refreshed City's brand guidelines, and developed dynamic content bank throughout the year.
Year:
2023-2024
Industry:
Destinations
Government
Client:
City of Coquitlam
Streamlined communication with new iconography, making city documents more user-friendly and visually appealing.
Developed a robust visual identity to enhance public safety communications, ensuring clear and effective messaging in emergency situations.
Updated brand guidelines to ensure consistency across all city communications, maintaining a cohesive and professional public image.
Executed extensive photographic documentation of the city’s services and seasonal changes, providing valuable stock imagery for various uses.
The main challenge was maintaining a consistent and engaging brand across diverse platforms and services. Our solution involved integrating tailored branding strategies, including custom website design and educational website development, to ensure relevance and functionality.
The revitalized brand presence of Coquitlam significantly boosted community engagement and enhanced public service perceptions. The comprehensive marketing strategy, including dynamic city photography and consistent branding, positioned Coquitlam as a leader in civic communication and community-focused branding. The increased engagement metrics reflected the community's positive response to the new brand identity.
