Pear Tree Camps Achieves $224K Revenue and 6.8x ROAS with Performance Marketing in 67 Days

Our Process & Strategy

Pear Tree Education was expanding its summer camp offering and needed to reach families before registration closed. We combined Google Performance Max with Meta (Facebook/Instagram) advertising to introduce the programmes, bring interested parents back to the site and support camp bookings across the locations.

• PPC Campaigns:
  Our Google Performance Max campaigns were engineered for direct conversions, targeting parents actively searching for high-quality summer camps in Metro Vancouver. We built location-specific asset groups, allowing us to optimize spend and messaging for each of Pear Tree’s 16 camp locations.
• Paid Social Management:
  Our paid social media management used Meta’s video and carousel ad formats to reach new families, retarget website visitors, and build trust. Video storytelling highlighted Pear Tree’s certified teacher-led approach and unique programming, helping them stand out in a crowded market.
• Web Analytics & Conversion Optimization:
  We reviewed campaign performance and user behaviour in web analytics, then adjusted landing pages, messages and budget allocation using those findings.

Key Challenges & Solutions

• Limited Timeline:
  With only 67 days to hit aggressive registration targets, we launched a phased campaign, moving from early bird promos to urgency-driven offers as the deadline approached.
• Multiple Locations & Programs:
  We segmented our campaigns by geography and program type (STEM, entrepreneurship, marine biology, language immersion), ensuring hyper-relevant ads for each audience.
• Competitive Market:
  Parents had many summer camp options. We focused the PPC and social campaigns on Pear Tree’s programmes, locations and teacher-led approach, giving families specific information to compare as they considered a booking.
• Budget Efficiency:
  Despite having access to a larger budget, we delivered a 577% ROI using just 31% of the planned spend. The final spend was reviewed alongside registrations and reported returns.

Unique Approach

The full-funnel marketing approach connected campaign messaging, paid search, social advertising and website changes. For Pear Tree Camps, this meant reviewing the channels together and adapting the creative and budget as registration data came in. The work was organized around the camp offer and the remaining registration window.

Summer camp campaign results

The summer camps report records revenue, ad spend and registrations over 67 days across 16 Metro Vancouver locations. These figures provide the outcome context for the advertising and conversion work.

Narrative of Results

Over 67 days, Pear Tree Education generated $224,219 in revenue from a $33,100 digital marketing investment. The report records 577% ROI and 6.8x ROAS. Google Performance Max and paid social supported 477 camp registrations across 16 Metro Vancouver locations, with a reported conversion rate of 4.0%. The campaign exceeded the client’s internal projections; the results should be assessed within this specific registration period and scope.

• Budget Efficiency: The campaign used less than a third of its planned budget. The reported spend can be compared with the revenue and registration figures for this campaign period.
• Scalability: The location-specific structure provided a basis for planning further campaigns. Any higher spend or new location would still need its own forecast and performance review.
• Integrated Approach: PPC, paid social and analytics were reviewed together, allowing the team to connect campaign changes with the registration activity recorded during the period.

Learnings & Recommendations

For another education or camp campaign, we would begin with the registration deadline, locations needing demand and information parents need before booking. The recommendations below follow from this campaign and its available testing window.

• Start Early:
  Kick off your digital marketing campaigns at least 30 days sooner than you think you need. An earlier launch gives you more time to build awareness, test messaging, and lower your average cost per registration.
• Double Down on What Works:
  Track your results daily and invest more in the channels driving the highest conversions. For us, Google Performance Max and Meta paid social campaigns outperformed the other channels in this campaign, so that is where we’d focus budget and creative resources.
• Retain Your New Customers:
  Don’t stop at the first sale. As soon as camp ends, launch email and remarketing campaigns to drive repeat bookings and referrals for next season. That’s how you turn a strong campaign into long-term growth.

Those steps connect the registration calendar to delivery and follow-up. They provide a way to plan and measure the work, with outcomes still depending on the offer, places available, demand and booking experience.

Outcomes & Market Impact

Pear Tree’s summer campaign combined a clear registration goal with location-specific advertising and ongoing conversion review. The reported outcome provides one example of that approach in an education setting. Another campaign should set its own targets and reporting basis before using these results as a planning reference.

Planning a camp or education campaign?

Discuss your education or camp campaign with our team.
Contact Setsail Marketing to book a Growth Strategy call. We’ll review your registration goals, audience, locations and campaign timeline.