Pear Tree Camps Achieves $224K Revenue and 6.8x ROAS with Performance Marketing in 67 Days

How We Delivered 6.8x ROAS with Full-Funnel Digital Marketing

At Setsail Marketing, our approach for Pear Tree Camps combined performance marketing, advanced PPC management, and targeted paid social strategies to achieve record-breaking results for an education client with a tight timeline and ambitious goals.

Our Process & Strategy

Pear Tree Education’s summer camp expansion needed a high-impact digital marketing solution. We designed a multi-channel campaign, blending Google Performance Max with Meta (Facebook/Instagram) ads, to build awareness, drive conversions, and fill camp seats fast.

• PPC Campaigns:
  Our Google Performance Max campaigns were engineered for direct conversions, targeting parents actively searching for high-quality summer camps in Metro Vancouver. We built location-specific asset groups, allowing us to optimize spend and messaging for each of Pear Tree’s 16 camp locations.
• Paid Social Management:
  Our paid social media management used Meta’s video and carousel ad formats to reach new families, retarget website visitors, and build trust. Video storytelling highlighted Pear Tree’s certified teacher-led approach and unique programming, helping them stand out in a crowded market.
• Web Analytics & Conversion Optimization:
  Leveraging advanced web analytics, we continuously tracked campaign performance and user behaviour, allowing for real-time optimization of landing pages, messaging, and budget allocation. Every dollar was measured for impact.

Key Challenges & Solutions

• Limited Timeline:
  With only 67 days to hit aggressive registration targets, we launched a phased campaign—moving from early bird promos to urgency-driven offers as the deadline approached.
• Multiple Locations & Programs:
  We segmented our campaigns by geography and program type (STEM, entrepreneurship, marine biology, language immersion), ensuring hyper-relevant ads for each audience.
• Competitive Market:
  With the summer camp industry more competitive than ever, we leveraged our expertise as a leading digital marketing agency to out-bid and out-convert competing PPC and social campaigns.
• Budget Efficiency:
  Despite having access to a larger budget, we delivered a 577% ROI using just 31% of the planned spend—demonstrating Setsail’s expertise in data-driven, cost-effective campaign management.

Unique Approach

What sets Setsail Marketing apart is our focus on integrated, full-funnel marketing—combining PPC agency best practices, social media management, and web development under one roof. For Pear Tree Camps, this meant unified messaging across all channels, precise audience targeting, and rapid iteration to maximize ROI.

Outcomes – Real Results & Market Impact

Setsail Marketing’s performance marketing and PPC expertise delivered exceptional results for Pear Tree Camps, establishing them as a leader in the competitive education sector.

Narrative of Results

In just 67 days, Pear Tree Education generated $224,219 in revenue from a $33,100 digital marketing investment—achieving an industry-leading 577% ROI and 6.8x ROAS. Our full-funnel digital strategy, integrating Google Performance Max and paid social management, produced 477 camp registrations across 16 Metro Vancouver locations. With a conversion rate of 4.0%, Pear Tree’s campaign outperformed both internal projections and industry averages for summer camp marketing.

• Budget Efficiency: Setsail delivered superior results while spending less than a third of the planned budget, proving our expertise as a top digital marketing agency and PPC partner.
• Scalability: With proven ROI, Pear Tree can confidently scale spend and expand to new locations in future campaigns.
• Integrated Approach: Full-funnel digital marketing (PPC + paid social + analytics) is the most reliable growth engine for education and camp brands in competitive markets.

Learnings & Recommendations

If we were launching this campaign again—or advising another education or camp business—here’s exactly what we’d do to maximize ROI and results:

• Start Early:
  Kick off your digital marketing campaigns at least 30 days sooner than you think you need. An earlier launch gives you more time to build awareness, test messaging, and lower your average cost per registration.
• Double Down on What Works:
  Track your results daily and invest more in the channels driving the highest conversions. For us, Google Performance Max and Meta paid social campaigns outperformed everything else—so that’s where we’d focus budget and creative resources.
• Retain Your New Customers:
  Don’t stop at the first sale. As soon as camp ends, launch email and remarketing campaigns to drive repeat bookings and referrals for next season. That’s how you turn a strong campaign into long-term growth.

If you want to build a repeatable marketing engine for your camp, education program, or local business, these are the steps we’d start with every time.

Outcomes & Market Impact

Pear Tree Education’s results set a new standard for summer camp digital marketing in Canada, positioning them for long-term growth and brand leadership. Setsail’s integrated campaign approach can be applied to any ambitious education brand seeking to drive registrations, revenue, and ROI.

Want These Results?

Ready to scale your education or camp business with proven digital marketing strategies?
Contact Setsail Marketing to book your free growth consultation