Economic Development Marketing Collateral for Prince George

Economic Development Marketing Strategy Built on Outcomes

We started by asking: what would success look like a year from now?

Their answer: real stakeholder buy-in, new investment inquiries, and a cohesive set of materials that their team could use confidently across departments, events, and investor meetings. That shaped everything we did.

We mapped the information needs of investors, sector partners and government stakeholders. The materials had to work in different settings, from an introductory email to a detailed meeting about a specific opportunity. That shaped the content structure, with consistent sector messages and enough technical detail for readers to decide what they wanted to explore further.

Branding and Design System for City Marketing Assets

Prince George needed a shared way to apply its identity across the economic development materials. Documents had been produced by different teams and agencies over time, so their layouts and visual choices varied. We reviewed that existing work before developing the reusable system for new content.

Our branding and design team rebuilt everything into a modular system. New colour palettes to reflect the region’s clean energy leadership. Consistent typography across documents. A graphic language that made technical data easier to absorb and sector messaging feel more aligned.

We created a design system for investment decks, sector profiles and brochures. The common layouts and asset choices meant a document updated by another team could still look and read like part of the same Prince George presentation, rather than beginning again with a different format.

Content Marketing for Investment Decks and Technical Collateral

We worked with subject matter experts, including hydrogen leads and logistics analysts, to understand the information each audience needed. Their expertise supplied the detail; our writing and design work organized it for a reader assessing the region. The aim was to make the opportunity understandable without removing the technical context.

We wrote:

• A full investment deck that could be used by senior leadership or regional partners
• Sector-specific one-pagers that worked for email outreach, conferences, or trade missions
• Technical documentation simplified for non-technical audiences, while retaining the technical detail

We used concise writing, infographics and visual structure to explain Prince George’s investment case. Non-technical readers needed to follow the material without losing the detail specialists expected. The same structure could be reused as the city updated its opportunities.

Marketing Collateral Development with Speed and Consistency

We delivered over 25 custom-designed materials in just a few months. It was a tight timeline, but we worked in agile sprints with weekly feedback from stakeholders to keep things moving.

Deliverables included:

• A flagship Prince George economic investment deck
• Four industry-specific sector profiles (hydrogen, clean energy, forestry, logistics)
• Technical documents covering infrastructure, permits, and environmental readiness
• A new city marketing brochure for general distribution
• Editable templates for ongoing updates across departments

Every document was prepared for digital and print use, including government meetings and investor roadshows. Editable templates formed part of the handoff, so the city could update the information and apply the same structure to future materials rather than treating the delivered PDFs as the only usable files.

Real Business Results from a Digital Marketing Agency Partnership

The city used the materials in outreach and stakeholder discussions. Its reported outcomes included recognition, investment leads and downloads, alongside the practical use of the decks by staff and regional partners.

Within 90 days:

• Prince George reported a 65% increase in brand recognition among targeted stakeholders
• 12+ reported investment leads associated with the outreach
• Sector leaders used the decks at provincial events, helping position PG as a clean energy hub
• Download rates of public materials tripled from the year prior

Economic development staff, council and regional partners used the materials to present Prince George’s opportunities. That use was an important part of the project: the resources needed to be available in a format people could take into a meeting, send to a prospect or adapt for a sector discussion.

What helped the materials work across teams

The project highlighted how much economic development communication depends on its underlying materials. Staff need information they can find, update and present accurately. A coordinated content and design system makes that easier, particularly when the same opportunity is discussed with investors, government partners and local stakeholders.

The client brought relevant subject matter experts into the process, and we used regular feedback to refine the content and design. That helped us agree on the technical information and presentation at the same time, keeping the materials useful for both their authors and their intended readers.

What’s Next: Scalable Marketing Support for Growing Cities

We built this to scale. The city now has editable templates, trained staff, and a design system they can use across any future economic development initiative.

But there’s more to do.

We’re in discussions about adding microsites for each sector. We’re exploring digital ad campaigns to support regional attraction. And we’re advising on how to repurpose content across social media channels using our lightweight content marketing service.

The templates gave Prince George’s team a consistent structure for future economic development materials. Staff could add new information while retaining sector content for outreach and presentations.

If your city or organization needs investment presentations or economic development materials, let’s talk. As a digital marketing agency, we can review the audiences, technical information and formats involved, then scope the content and design work around the way your team will use it.