Ecommerce Marketing Agency Delivers $20M Revenue Growth – Performance Marketing for DOST Bikes

How We Engineered $20M in E-Bike Sales for DOST

When DOST Bikes came to us, they had a world-class electric bike, a direct-to-consumer vision, and one major challenge: how to scale $4,000+ e-bike sales online in a crowded market. As an ecommerce marketing agency based in Vancouver, we understood the unique obstacles facing high-ticket ecommerce—complex buyer journeys, long sales cycles, and the need for relentless digital storytelling that builds trust and triggers action.

Context & Challenge

DOST was already making waves with innovative long-range e-bikes, but their old website wasn’t driving sales at scale. The user journey felt fragmented. Product value was clear to engineers, but not to first-time buyers. Most of their digital marketing was focused on sporadic campaigns, with no integrated approach to performance or content. Meanwhile, competitors were gaining ground through aggressive paid ads and influencer marketing.

To win, we needed to:

• Reimagine their ecommerce platform for conversion and speed
• Integrate end-to-end marketing automation to nurture leads
• Build a performance marketing engine that could sustain $20M+ in sales

Our goal wasn’t just traffic or vanity metrics—it was to engineer revenue growth, lower acquisition costs, and create a scalable marketing machine.

Approach & Strategy

We kicked off with a deep-dive audit of DOST’s digital ecosystem. Our Vision Mapping™ framework allowed us to uncover pain points in the existing buyer experience and identify where drop-offs occurred. Using first-party analytics and heatmap tools, we saw that most users abandoned their carts mid-way through checkout, often after comparing specs or reading reviews.

Next, we segmented DOST’s audience by purchase intent, location, and touchpoint—mapping content and conversion strategies to each. Our performance marketing team built out a multi-channel plan leveraging paid search, paid social, retargeting, and influencer partnerships, all tied together by a single source of truth for tracking ROI.

Crucially, we didn’t just set up marketing automation—we engineered nurture flows, lead scoring, and automated retargeting that would keep qualified buyers engaged from first click to post-purchase advocacy. Every step was tested and iterated through our Scale & Optimize™ methodology.

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Creative Process

Our creative team worked side-by-side with DOST to reimagine their brand experience online. We started with professional photography and video production, capturing their bikes in real-world settings—out on Vancouver trails, in the city, and during community events. The goal was to show not just the product, but the lifestyle and freedom that DOST represents.

We developed a custom Shopify Plus ecommerce website, using advanced UX/UI to make specs, reviews, and purchase options easy to compare. We also integrated 3D visualization, so customers could explore bikes from any angle before buying. All content was designed for multi-platform use: hero banners, social stories, retargeting ads, and educational content.

A major highlight: Our content team documented DOST’s Guinness World Record journey, amplifying the story across owned and paid channels. The campaign fused social media marketing, influencer partnerships, and user-generated content—turning customers into vocal brand advocates.

Execution & Deliverables

Our deliverables included:

• Custom Shopify Plus ecommerce platform: Fully optimized for speed, trust signals, and high conversion. From abandoned cart triggers to post-purchase up-sell flows, every detail was engineered for sales.
• Performance marketing campaigns: Google Ads, Facebook/Instagram retargeting, influencer activations, and automated email nurture flows.
• Photo and video content: 200+ custom assets spanning product, lifestyle, educational, and brand storytelling, all designed for use across website, ads, and organic channels.
• Marketing automation: Lead scoring, CRM integration, segmentation, and hands-off retargeting—all delivering the right message at the right time.
• Analytics and reporting: Our Scale & Optimize™ dashboards tracked every click, conversion, and retention metric, allowing real-time pivoting as data rolled in.

Every asset was built with SEO in mind: schema markup, keyword-rich product descriptions, lightning-fast page load, and local signals for “Vancouver ecommerce agency” and “electric bike marketing.” Our cross-functional approach allowed us to move fast and never lose sight of what mattered—sales.

Tangible Outcomes

• $20 million in ecommerce sales in 24 months, with consistent 15% month-over-month revenue growth
• Conversion rates lifted from 1.2% to 3.8% after relaunching the new ecommerce website
• 400% growth in social following driven by integrated video, photography, and influencer marketing
• Average order value up 25% through targeted up-sell and content personalization
• Customer acquisition costs down 35% thanks to marketing automation and performance optimization
• 4.8/5 average customer satisfaction based on post-purchase surveys and online reviews

The Guinness World Record campaign generated PR coverage, positioned DOST as an industry leader, and created viral UGC that’s still paying dividends.

Client feedback:

“Setsail’s team didn’t just deliver a website or run ads—they built the digital engine that powers our brand today. We trust their judgment and creativity with every big move.”
— Sam Atakhanov, Founder, DOST Bikes

Lessons Learned & Next Steps

A few key takeaways from this project:

• Integrated strategy wins: No single tactic drove results—real growth came from aligning web design, content, automation, and paid campaigns around a single, data-driven playbook.
• Invest in automation: Marketing automation isn’t just a time-saver; it’s a margin-maker. By scoring leads and delivering personalized nurture, we created sustainable CAC efficiency.
• Brand storytelling matters: Decision-makers buy with logic but remember with emotion. The Guinness campaign proved that combining technical content with real-world stories amplifies everything.

What’s next? We’re scaling DOST’s automation, expanding into new markets, and launching a referral program powered by personalized content. For any ecommerce brand ready to grow—especially those with high-ticket or complex products—let’s talk. Our ecommerce marketing agency team is built for the next $20M+ success story.

Related: See our Shopify Plus Ecommerce work, or learn about marketing automation for ecommerce. .