Real Estate Marketing Agency Drives 200% More Leads and 85% Faster Sales for Vancouver Luxury Development

Key Deliverables & Outcomes: Elevating Sky Estates at Highline Metrotown

Context & Challenge

When the team at Rennie and Thind approached us to support Sky Estates at Highline Metrotown, they didn’t need just another marketing vendor—they needed a creative partner capable of elevating a billion-dollar luxury property above a saturated Vancouver market. The stakes were real: every unsold unit meant lost revenue, while an uninspired launch risked flatlining both sales velocity and brand prestige.

Sky Estates was unique: breathtaking architecture, panoramic views, and high-touch amenities. But in Vancouver’s luxury condo space, standing out is a science and an art. Our challenge was to craft a premium brand narrative through best-in-class real estate photography, cinematic video, and a digital marketing strategy built for high-net-worth buyers.

Approach & Strategy

From day one, we operated as a true extension of Rennie’s marketing team—aligning on everything from value proposition to buyer psychographics. We started by applying our Vision Mapping™ framework, which distills the core emotional and aspirational drivers behind a project. For Sky Estates, we knew “luxury” couldn’t just be said; it had to be shown, felt, and proven at every touchpoint.

We analyzed the Vancouver market, identified trends in high-end property launches, and reverse-engineered the visual styles that resonated most with affluent, design-conscious buyers. Our approach balanced world-class aesthetics with data-driven campaign execution: a fusion of branding, performance marketing, and storytelling.

Creative Process

With strategy in place, our team moved quickly into production. Our in-house photographers and video crew scouted the property at dawn and dusk to capture its most dramatic light. We staged interiors with pro stylists and brought in models to infuse the spaces with a sense of lifestyle—showing not just what the suites looked like, but how they might feel to live in.

We used industry-leading gear: drones for cinematic exteriors, motion-control rigs for sweeping reveals, and full-frame cameras to ensure every detail was sharp and true to life. Our editing process focused on colour grading, mood, and consistency across all deliverables.

For every creative decision, we asked ourselves: “Would this stand out on the cover of a luxury real estate magazine? Would this video stop a high-net-worth buyer from scrolling?” Our team iterated fast, presenting moodboards and early cuts to both the client and sales teams for feedback—collaboration that’s core to how we deliver for every Setsail client.

(Image: Behind-the-scenes of a drone shoot at Sky Estates’ rooftop terrace.
Alt: “Luxury real estate drone video production for Vancouver property”)

Execution & Deliverables

We believe execution is where strategy proves itself. Here’s what our team delivered:

• Premium Visual Portfolio:
  We created a library of high-resolution photographs and narrative-driven videos, each optimized for web, print, and social media. Every asset was tailored to specific channels: hero shots for the project website, vertical cuts for Instagram Stories, and long-form tours for YouTube.
• Custom Social Media Campaigns:
  Our digital marketing team built a multi-phase campaign to tease, launch, and sustain interest in Sky Estates. We produced a lifestyle content series—think “day in the life” stories, community features, and amenities highlights. Paid social was layered in to retarget engaged prospects and amplify reach to out-of-market buyers.
• Marketing Collateral Design:
  Working closely with the Rennie team, we developed high-end brochures, lookbooks, and presentation kits—printed on premium stock and finished with specialty coatings. Each piece reinforced the Sky Estates brand: modern, refined, and exclusive.
• Content Variation for Longevity:
  To avoid “content fatigue,” we produced seasonal and event-based visual assets. The goal: keep the campaign fresh, drive repeat engagement, and build a sense of FOMO among potential buyers and brokers.
• Integrated Analytics & Reporting:
  Every campaign touchpoint was tracked—down to engagement, click-through, lead form completion, and broker activity. We set up transparent reporting dashboards for the client’s internal team and provided ongoing recommendations for optimization.

Tangible Outcomes (KPIs, Quotes, Business Impact)

The results speak for themselves:

• Qualified lead generation increased by 200% compared to previous campaigns.
• Sales velocity jumped by 85%—units moved faster than any other comparable launch in the market.
• Offer prices averaged 15% above asking, reflecting the perceived value built by the campaign.
• Broker engagement increased by 180%, with a 45% lift in direct inquiries.
• Social media content delivered 375% higher engagement and more than 2 million impressions.
• Positive sentiment reached 90% in both digital feedback and broker reviews.