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Setsail Marketing was tasked with updating OVCDC’s visual identity. The objective was to create a logo that reflected the organization's mission while honoring the cultural heritage of the Native American communities it serves.
Year:
2022
Industry:
Government
Client:
Owens Valley, California
Conducted thorough research into OVCDC’s history, mission, and the cultural elements of the Native American communities to ensure the new logo authentically represented the organization’s ethos.
Developed three initial logo concepts incorporating Native cultural symbols. Refined the chosen design based on stakeholder feedback to align perfectly with OVCDC’s vision.
Deployed the new logo across various media platforms, ensuring consistent brand messaging. Enhanced digital marketing materials and physical marketing assets to boost OVCDC’s overall brand presence.
The primary challenge was redesigning OVCDC's logo to resonate with both contemporary aesthetics and traditional values. Our solution involved a collaborative design process with continuous community and stakeholder input, ensuring the final logo authentically represented the cultural richness of the Owens Valley community.
The rebranding initiative led to a significant increase in community engagement for OVCDC. Positive feedback highlighted the logo’s cultural authenticity and modern appeal, which reinforced OVCDC's connection with its community and enhanced its visibility and relevance. This improvement in brand perception helped OVCDC strengthen its outreach and support efforts within the community.
