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Squid needed a visual revampt that highlighted the quality and authenticity of their products while strongly appealing to outdoor enthusiasts.
Year:
2024
Industry:
Adventure
Ecommerce
Client:
Squid Paddle Co.
Conducted detailed studio photography sessions to capture Squid Paddle Co.’s paddle designs and quality, emphasizing unique features.
Produced vibrant lifestyle photos showcasing the paddles in action, capturing the adventurous essence of the brand’s target audience.
Created promotional videos narrating the brand’s story, showcasing product specifications, and demonstrating the paddles in use.
Developed compelling multimedia content for Kickstarter to drive early-stage funding, focusing on the unique value proposition of Squid Paddle Co.’s products.
The challenge was differentiating Squid Paddle Co. in a crowded market. Our solution involved close collaboration with the client for authentic and high-quality outputs, including a comprehensive marketing brochure that showcased the company's profile, product range, and unique market position.
The visual overhaul led to a strengthened brand trust for Squid Paddle Co. and enhanced aesthetic representation of its products. The compelling visual content and innovative social media strategies significantly boosted visibility among suppliers and retail sales, resulting in increased inquiries and higher market penetration.
