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Faced with the challenge of effectively showcasing the B Corp Champions Retreat 2024, we combined expert video production, dynamic social media strategies, and engaging event coverage.
Year:
2024
Industry:
Destinations
Client:
B Corporation US & Canada
Captured key moments, including plenaries, breakouts, and social activities, creating a series of impactful videos that highlighted the retreat's mission and values.
Managed and executed a comprehensive social media strategy, enhancing online engagement and interaction among attendees and stakeholders.
Provided continuous multimedia coverage, including interviews and live updates, ensuring real-time engagement and extensive reach.
The main challenge was creating content that resonated with B Corp's values of social responsibility and community engagement within a tight timeline. Setsail Marketing's solution involved a meticulous pre-production process and close collaboration with B Corp to ensure content authenticity and alignment with the brand's ethos.
The marketing efforts significantly amplified the retreat's visibility, engaging a global audience and successfully conveying the impact of B Corp's commitment to using business as a force for good. This project highlighted Setsail Marketing’s expertise in delivering comprehensive digital marketing solutions that resonate with values-aligned audiences.
