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Faced with the challenge of distinguishing ENVO and eBikeBC in the competitive e-bike market, Setsail Marketing devised a multifaceted approach aimed at enhancing their online footprint and driving sales of micro-mobility products.
Year:
2023 – 2024
Industry:
Adventure
Ecommerce
Client:
Envo & EbikeBC
Crafted new, user-friendly websites for both brands, optimized for high conversion rates with a focus on seamless user experience.
Conducted studio and lifestyle photography along with lifestyle video shoots to visually capture the essence of the brands’ products.
Developed engaging content tailored to resonate with the target audience, boosting brand engagement across platforms.
Implemented advertising campaigns designed to effectively capture and convert leads.
Crafted comprehensive marketing strategies supported by automation to streamline customer interactions and sales processes.Effective Marketing Materials:Produced a variety of marketing collateral to support sales and promotional activities.
The main challenge was to make ENVO and eBikeBC stand out in the saturated e-bike market. Our strategic solution involved leveraging targeted social media strategies, engaging multimedia content, and advanced digital marketing techniques to highlight their innovative, sustainable products and unique selling propositions.
The integrated marketing efforts led to a significant increase in brand visibility, customer engagement, and sales for ENVO and eBikeBC. The new websites enhanced user experience and improved lead conversion rates, establishing both brands as leading contenders in the micro-mobility space. The high-quality visual content and strategic social media campaigns resonated well with the target audience.