Driving Energy Awareness with Short-Form Video Production for BC Hydro

Driving Energy Awareness with Short-Form Video Production for BC Hydro

PR Agency Video Challenges Before Redesign

When BC Hydro approached us, their objective was clear: create short-form video production that could capture attention in under 15 seconds while communicating the value of smarter energy choices. Utilities often face a communication gap—customers don’t always understand the impact of flexible rate options or how peak saver challenges influence energy use. The challenge for our team was to translate complex, technical information into engaging social media video ads that didn’t feel like lectures.

We needed to build videos that were optimized for campaign distribution, carried BC Hydro’s credibility, and most importantly—motivated behavioural change.

Branding and Video Marketing Strategy for BC Hydro

Our process began with concept development. Working closely with BC Hydro’s in-house team, we brainstormed storyboards that connected day-to-day household activities with energy savings. From rebates for EV chargers to cooling tips for hot days, the goal was to make BC Hydro’s advice tangible and relatable.

Each storyboard leaned into practical, branded video production that was visually captivating yet simple. We adopted quick transitions and Zach King–inspired effects, ensuring the energy tips felt fresh and memorable. By tying technical advice into everyday moments—like closing blinds to cool a room—we transformed abstract energy savings into relatable, visual stories.

Creative Short-Form Production for Social Media

With concepts locked, our production team moved into pre-production and testing. We staged proof-of-concept shoots in our Vancouver studio, experimenting with lighting setups, match cuts, and props to refine each visual effect.

On shoot day, we brought in a full production crew—director, DP, gaffer, production assistants, and talent. Behind the scenes, our setup included large diffusion panels, camera sliders, and practical effects to simulate day-to-night transitions. Rainy Vancouver weather added an extra layer of challenge, but our team improvised with covered rigs to keep production on track.

The BTS images show how we approached this process: camera rigs sliding across living rooms, LED panels flooding natural light simulations, and crew members adjusting practical effects. These small details mattered—the authenticity of each household scene would determine how well the audience connected with the message.

SEO-Ready Video Editing and Deliverables

In post-production, we stitched the campaign together with video editing services that elevated the storytelling. Motion graphics highlighted the energy-saving tips, while colour grading and sound design brought each spot to life. Multiple rounds of revisions ensured both Setsail and BC Hydro were aligned on creative direction.

The final deliverables included:

• 2 × 15-second awareness campaign videos (Rate Options + Peak Saver)
• Versions optimized for YouTube Shorts, Instagram Reels, and TikTok
• Supporting storyboards, stills, and test shoot documentation

By keeping the edits tight, the transitions smooth, and the visuals striking, we ensured that these campaign video productions could cut through crowded feeds and deliver impact in seconds.

Performance Marketing Outcomes from Awareness Campaigns

BC Hydro’s short-form content quickly gained traction across social platforms. The 15-second format aligned perfectly with content marketing video best practices, ensuring high completion rates and easy repurposing across channels.

While we can’t disclose specific campaign metrics, the engagement lift was significant. Views translated into measurable awareness for both rate options and peak saver challenges, supporting BC Hydro’s broader goal of motivating behavioural shifts in energy consumption.

These results confirmed something we’ve seen time and again—when brands use short-form video production services strategically, they not only drive views but also inspire meaningful action.

Lessons from Building a Public Energy Awareness Campaign

Looking back, this project underscored the importance of blending corporate video production polish with the speed and relatability of social media video ads. Utilities and public sector organizations often need to balance credibility with accessibility. By focusing on visual storytelling, we made BC Hydro’s campaigns feel both authoritative and approachable.

For other organizations—whether in energy, sustainability, or beyond—the takeaway is clear: if you want to connect with modern audiences, you need to invest in video production services that are tailored for today’s platforms. Short, impactful stories work because they meet people where they already are—scrolling, tapping, and swiping.