Video Production Services That Simplified EV Charger Education for BC Hydro

BC Hydro EV Power Management Devices Educational Video Case Study

Context & Challenge

When BC Hydro approached us, their goal was clear but complex: create an educational video that would help B.C. homeowners understand how EV charger installation works, why EV power management devices can save them thousands in service upgrade costs, and how to take advantage of provincial rebates.

The challenge was twofold. First, the technical subject matter — electrical load management, circuit capacity, and rebate eligibility — isn’t naturally captivating. Second, BC Hydro’s audience was diverse: from tech-savvy EV owners to homeowners with limited electrical knowledge.

We knew this wasn’t just about filming a talking head. It was about translating a technical, compliance-heavy topic into an approachable story while ensuring accuracy, brand alignment, and measurable impact on rebate program engagement.

Approach / Strategy

We started with a research-driven foundation. Our first step was collaborating with BC Hydro’s internal subject matter experts to identify the exact knowledge gaps homeowners faced:

• When is a service upgrade required?
• How do power management devices work?
• How does the rebate process actually unfold?

From there, we built a content strategy around three key principles:

1. Clarity over complexity – Strip away jargon, focus on relatable language, and use visuals to reinforce key points.
2. Conversion-led storytelling – Present the “why” before the “how,” ensuring viewers understand the benefits early in the video.
3. Multi-channel adaptability – Create a final product optimised for YouTube, social media, and BC Hydro’s owned channels.

This strategy aligned with our core video production services, combined with corporate video production in Vancouver expertise, and supported by a tailored marketing strategy and campaign execution plan.

Creative Process

The creative process started with script development. We took the technical outline from BC Hydro and rewrote it with an audience-first mindset. The opening line positioned the problem — costly service upgrades — and immediately introduced the solution: EV power management devices.

We structured the script into short, digestible segments:

• Problem – “Your EV charger may overload your home’s electrical system.”
• Solution – “Here’s how a power management device prevents that.”
• Action – “Here’s how to apply for your rebate today.”

Storyboarding followed, where our designers created scene-by-scene visuals for each talking point. Animations were planned for abstract concepts like load balancing and automatic circuit switching.

Filming took place entirely in our Vancouver studio, giving us full control over lighting, set design, and audio quality. We incorporated both live-action sequences and motion graphics to keep viewers engaged while learning.

Execution & Deliverables

Filming & Direction:
We handled all aspects of production in-house — from camera setup to directing the presenter. Our studio setup ensured BC Hydro’s branding was front and centre, with subtle but consistent brand colours integrated into set design.

Animations & Graphics:
Our animation team created visual overlays to show how a power management device works in real time. This transformed a technical explanation into something anyone could grasp visually.

Editing & Compliance:
Post-production involved multiple review rounds with BC Hydro’s technical and regulatory teams. Every claim was verified for compliance with provincial electrical standards. We also optimised the final video for accessibility, adding captions and clear on-screen prompts.

Distribution Optimisation:
The final video was formatted for BC Hydro’s YouTube channel and embedded on their rebate information page. We wrote a keyword-driven video title (“EV Power Management Devices | How It Works”) and optimised the description with high-intent terms like “EV charger rebate BC” and “EV charger installation BC Hydro.”

Tangible Outcomes (KPIs, Quotes, Business Impact)

After launch, the video quickly became a central asset in BC Hydro’s homeowner education strategy.

Key results:

• Increased engagement – Average watch time exceeded 85%, significantly higher than industry benchmarks for educational content.
• Higher rebate applications – BC Hydro reported a measurable uptick in completed rebate submissions within the first 60 days of launch.
• Enhanced brand perception – Positive feedback from customers cited the video as “clear,” “easy to follow,” and “helpful in avoiding unnecessary electrical costs.”

BC Hydro’s Energy Efficiency Program Manager commented:

“This video turned a complicated technical subject into something our customers could actually understand — and act on. Setsail’s team nailed the balance of accuracy and accessibility.”

Lessons Learned

From this project, one lesson stood out: technical content can be just as engaging as lifestyle content when you lead with clarity and benefits.

For future projects, we see opportunities to:

• Break the content into shorter, targeted clips for social ads.
• Add interactive elements on BC Hydro’s website, such as a “Do I Need a Service Upgrade?” quiz linked to the rebate application.
• Repurpose animations for print and digital campaign assets, extending ROI beyond the initial video launch.

This case study is now a benchmark for how video production and marketing strategy can work hand in hand to educate, inspire action, and strengthen a brand’s authority in a regulated industry.