Website Design for Coldwater Communications: A Branding and Web Design Agency Success Story

Website Redesign for Coldwater Communications: A Branding and Web Design Agency Success Story

PR Agency Website Challenges Before Redesign

When we first sat down with Coldwater Communications, one thing was clear: their website didn’t match the calibre of the work they were producing. Based in Squamish, BC, but working with clients across North America and beyond, Coldwater had evolved into a boutique PR agency with global reach. They had a bigger team, more impressive campaigns, and a growing reputation — but their online presence felt like it was stuck in an earlier chapter.

This is a challenge we see often. Agencies outgrow their websites. What once looked fresh quickly feels outdated when the business matures. For Coldwater, this was more than an aesthetic problem; it was a credibility problem. A PR agency competing on the international stage needs a site that communicates authority, creativity, and trust in the first few seconds.

Branding and Web Design Strategy for Coldwater Communications

Our role as a branding and web design agency wasn’t just to “make it pretty.” We wanted the website to tell the story of who Coldwater is today: confident, modern, and capable of handling world-class clients.

We started with strategy. Working closely with founder Theodora Jean, we unpacked their brand values and client journey. From there, we crafted a website architecture that did three things:

1. Presented their services clearly for prospective clients.
2. Showcased case studies like Rove Concepts x John Legend in a visually compelling way.
3. Positioned Coldwater as a trusted boutique agency that delivers results under pressure.

Throughout the process, we prioritised functionality as much as form.

Creative Website Design Process for a Global PR Agency

Coldwater’s work is all about storytelling, so we knew the site itself had to feel like a story. We leaned on large imagery, bold typography, and case study templates that gave them room to highlight their wins.

One of the most exciting pieces was building out their case study section, where campaigns like Rove Concepts’ collaboration with John Legend could shine. These aren’t just portfolio pieces; they’re proof points that a boutique Canadian agency can pull off campaigns with global impact.

Technically, our dev team built a site that is lightning fast, mobile-friendly, and easy for the Coldwater team to update on their own. Behind the scenes, we layered in structured metadata and clean internal linking so their new site could rank for competitive searches like website design agency Vancouver and digital marketing agency Squamish.

SEO-Ready Website Development and Deliverables

The deliverables on this project went well beyond design:

• Full Website Redesign – A complete overhaul, focused on credibility and conversion.
• Brand Refresh – Visual consistency across colour, typography, and imagery.
• CMS Integration – Empowering their team to update content quickly.
• SEO Setup – Metadata, schema, and page structures optimized for long-term search visibility.

This was built with scale in mind. The website isn’t just a brochure; it’s now a growth platform. Coldwater can plug in performance marketing campaigns at any time, knowing the site will convert that traffic into leads. Cross-Link: Invest in Prince George Case Study

Performance Marketing Outcomes from the Website Redesign

The impact was immediate. With their new site live, Coldwater finally had a digital home that matched the strength of their portfolio. Engagement improved, navigation was easier, and their team could confidently send prospective clients to the site without hesitation.

Theodora Jean even shared her excitement publicly on LinkedIn, calling out our team’s ability to deliver high-quality results under intense timelines. For us, that was the best validation — the client felt the site reflected their identity and positioned them for global success.

This wasn’t just another website design agency Vancouver project; it was proof that strategic design and performance thinking can elevate a PR agency’s credibility overnight.

Lessons from Building a PR Agency Website with Global Impact

The Coldwater project reminded us of an important lesson: a website is more than a digital storefront. For an agency, it’s a statement of capability. When your brand is built on trust and reputation, your website must instantly communicate that you belong at the table with major players.

For Coldwater, the new site is already opening doors. And for us at Setsail, it’s another example of how combining branding, design, and SEO-ready development can transform how a business is perceived.

Our next step is helping Coldwater amplify their reach with targeted campaigns. With their new foundation, they’re ready to scale — and we’re excited to continue that journey with them.