Premium Brand Growth with Shopify Website Design, Branding, and Video Production for Crockies

Shopify Website Design, Branding, and Video Production for Crockies

Beverage Branding and Website Design Challenges for Crockies

When Crockies approached us, they were more than a bottled water company — they were on a mission to define Canadian purity through a premium beverage brand. The founder’s story was rooted in authenticity: he wanted to bring his family the purest water possible and found it in the Canadian Rockies. That origin was powerful, but the brand lacked the digital foundation to communicate it.

The challenge was clear: Crockies needed a brand identity, website, and content ecosystem that could match the quality of their product. Their water already met the highest standards in the industry — low TDS levels, naturally alkaline, glacier-filtered — but their digital presence didn’t reflect that same level of refinement.

We saw an opportunity to create something cohesive: a brand system that captured their Canadian roots, a Shopify website that could scale with their business model (including subscriptions), and video content that could emotionally connect with customers browsing online.

Shopify Website Design and Branding Strategy for a Canadian Beverage Brand

Our strategy had three layers:

1. Define the brand identity → Position Crockies as a premium Canadian beverage brand with a visual system rooted in purity and trust.
2. Design and develop a scalable Shopify website → Build a fast, mobile-friendly site with strong calls-to-action and subscription features.
3. Produce high-quality video content → Showcase the natural source, lifestyle appeal, and health benefits to boost engagement and conversion.

We knew the beverage space is competitive, and many companies lean heavily on distribution rather than brand storytelling. Crockies wanted to do both. Our role was to bridge that gap by creating an online presence that would resonate with consumers while also building trust with distributors and partners.

Branding, Shopify Development, and Video Content Production Process with Branding rooted in Canada

We began with discovery sessions to unpack what Crockies stood for. Our team explored Canadian design cues — clean typography, minimal palettes, subtle Rockies references — and tested how they could balance premium appeal with approachability.

Instead of overcomplicating the visuals, we leaned into simplicity. The result was a brand system that highlighted purity, nature, and modern lifestyle without falling into cliché.

Shopify website design and development

Once the brand language was defined, we moved into Shopify. We’ve found Shopify is the best fit for consumer brands like Crockies because it gives us complete control over visuals while keeping the site fast and easy to update.

We designed a site that was:

• Conversion-driven: Clear CTAs for purchasing or subscribing.
• Mobile-first: Optimized layouts for smaller screens where most purchases happen.
• Scalable: A CMS-driven structure so Crockies could easily add products, blog posts, or campaigns.

Video content for the website

Content was a key differentiator. We knew customers needed to see and feel the purity Crockies was promising. So we scripted and shot a series of product and lifestyle clips — water pouring into glasses, close-ups of the bottle design, wide shots of nature and the Rockies.

These videos weren’t just for ads. They were embedded directly into the site, giving visitors a richer experience and increasing time on page (a big driver of both conversions and SEO).

Shopify Website, Branding Assets, and Video Marketing Deliverables

• Brand Identity Design → A complete visual system including logo refinements, colour palette, typography, and packaging extensions.
• Shopify Website → A custom e-commerce build with subscription functionality, clean product pages, and optimized speed.
• Video Content Production → Lifestyle and product videos designed for both the site and social platforms.
• Content Integration → Copywriting and design aligned with SEO, positioning Crockies as a Canadian premium water brand.
• Digital Toolkit → Exported assets and guidelines to ensure Crockies could scale their marketing consistently.

Branding and Shopify Website Results for a Premium Beverage Company

The results were clear:

• Brand positioning → Crockies shifted from “another bottled water” to a premium Canadian beverage brand with a strong identity.
• Website performance → The Shopify site launched fast and responsive, with a structure that could handle e-commerce and content updates.
• Engagement → Embedding video directly into the website increased average session duration and boosted product credibility.
• Sales readiness → Subscription functionality enabled recurring revenue opportunities, a critical step for growth in the beverage space.

While we can’t share exact revenue figures, Crockies reported improved online visibility and stronger conversations with potential distributors. For us, the biggest success was hearing how the brand finally felt “real” in the digital world.

Shopify Website and Branding Lessons for Beverage Marketing Growth

For us, this project reinforced the value of integrated work. A website without video can feel flat. Video without branding can feel disconnected. Branding without a scalable website can feel incomplete. By combining all three, we helped Crockies show up as a complete, credible brand online.

Next steps for Crockies include expanding content marketing, refining their subscription offer, and potentially running performance marketing campaigns to scale their reach. That’s where our partnership continues — because great branding and web design are only the beginning.