Harmonic Arts: Email Marketing for Retail and Wholesale Audiences
Our work for Harmonic Arts
Harmonic Arts sells herbal extracts, medicinal mushroom products and wellness blends to shoppers and the businesses that stock them. Since February 2026, we have handled email marketing for both audiences in Klaviyo and Omnisend. In five months, we tracked 313 pieces of email work, taking each version through copy, design, build, checks and scheduling.
313 Email Tasks in Five Months
Between February and July 2026, we tracked 313 pieces of email work, about fifteen a week. That included 251 campaign tasks and 45 improvements to automated flows. The team has continued working at that pace since.
Separate Versions for Shoppers and Stockists
Each campaign has a version for shoppers and another for stores and practitioners. We adapt the copy, design and build for each audience, then check them separately. A retailer deciding what to stock needs different information from someone choosing a product for themselves.
Review Before Scheduling
Copy, design, build, quality check and scheduling form the production sequence. Canadian natural health product rules make the claims and subject lines part of that review, alongside links, layout and the practical details of each send.
Wellness Email Marketing for Harmonic Arts
Harmonic Arts is a British Columbia herbal wellness company making tinctures, functional mushrooms, teas and blends. Campaigns follow its seasonal calendar, from spring cleanses and mushroom sales to focus, mood and harvest offers. Every campaign needs to reach shoppers and retailers with information relevant to each, while keeping a regular weekly schedule.
One Campaign, Two Buying Decisions
A shopper may open an email looking for a new ritual, a seasonal reset or an offer before it ends. A store owner needs to know what to order, when wholesale pricing starts and how to explain the products to customers. We write separate versions of the campaign around those decisions, with different messages and calls to action.
Harvest Your Health in October 2026 offered 20% off functional mushrooms and restorative herbal capsules from 8 to 23 October. Retailers received an advance notice, launch email and final reminder. Shoppers received their own launch and reminder sequence, plus an invitation to a free live session with founder Yarrow Willard about mushrooms and herbs.
From Copy Approval to a Checked Send
Harmonic Arts’ marketing manager reviews the copy in a shared document. We then design the email in Figma, build it in the sending platform and provide previews for approval. Our team checks the finished version before scheduling, keeping those steps in place even during busy campaign weeks.
Reviewing the Automated Emails
Alongside campaigns, we look after automated emails such as abandoned checkout and post-purchase care guides. We review their performance and revise the ones that need attention. In October 2026, Harmonic Arts supplied a new mushroom powder care guide, and we began rebuilding the post-purchase email around that material.
The Work We Handle
- Campaign emails for seasonal launches, offers, reminders and product stories, adapted for shoppers and retailers.
- Automated flows, including abandoned checkout and post-purchase care, with performance reviews and revisions.
- Email design in Harmonic Arts’ existing visual identity.
- Platform production in Klaviyo and Omnisend.
- Social graphics adapted from campaign artwork throughout the month.
A Regular Schedule With Room for the Brand’s Voice
The production process keeps work moving, while audience-specific copy keeps the emails relevant to Harmonic Arts’ customers. Read about our email marketing, explore performance creative for Careismatic Brands, or see more of our work.
Project FAQs
What does Setsail do for Harmonic Arts?
We manage campaign emails for shoppers and retailers, automated flows, email design and campaign-based social graphics. The work includes abandoned-checkout and post-purchase emails as well as seasonal launches and offers, with production in Klaviyo and Omnisend.
How much email work can you handle each month?
For Harmonic Arts, we tracked 313 pieces of email work from February to July 2026, about fifteen a week. That work covered two audiences and two platforms. It is an example of the production volume within this particular ongoing account.
Can you market to consumers and wholesale customers from one brand?
Yes. Harmonic Arts uses separate consumer and wholesale versions of each campaign. We adjust the copy, design and timing to reflect whether someone is choosing a product for themselves or deciding what their business should stock.
Do you work in Klaviyo or Omnisend?
We work in both platforms. Harmonic Arts’ emails are built and sent through Klaviyo and Omnisend, with the copy, design and checks managed as part of the same email programme.
How do you keep health claims right in wellness emails?
The client approves copy before design, then reviews previews before sending. Our team also checks each campaign before scheduling. That gives the subject lines, product claims and finished email several review points within the production process.
