More of the visitors you already have can turn into calls, bookings and sales. We measure your baseline first, ship the fixes that are certain, and test the rest until the numbers say which one wins.
Measure first.
Forms, calls, bookings and sales.
Your starting line, on record
Microsoft ClarityFind the leaks.
Session recordings + heatmaps
What stops a customer?
Channel Partner
Claude Partner
Your ads and search bring people to the site, but the phone doesn't ring as often as the traffic says it should. We find where they leave: a button that goes nowhere, a form that asks too much, no tap-to-call on a phone. Then we fix it and show you the before and after.
People arrive already knowing your name. We make sure the page they land on puts your proof next to the decision and makes engaging you one step, not five.
We test forms, product pages and checkout, on Shopify or your own platform, and every test result comes with its conversions per variant and the confidence behind it. A lift you can defend, not one you're asked to trust.
We start with your customer: how they search, compare and decide. For 10 years, across 500+ clients, that is where our work begins, because a page converts when it answers the question the buyer is actually asking.
We capture your baseline before we touch anything. Every fix is logged with its hypothesis, what changed, and the before and after numbers, so you can see what each change did. A shipped fix is measured against your baseline for at least two weeks before we report it as a result.
A test is not called until it has run at least two weeks, reached 95% confidence and recorded 100 conversions per variant. Trending data is not a result.
Every variant is checked against Core Web Vitals before it goes live. A conversion gain that slows your site down is not a win, and a change that does is rolled back.
Your deliverables, timeline and pricing are agreed in a 90-day plan before day one. Results are reported against the projection, misses included, by our 100% in-house team.
One loop, repeated every two to four weeks on your existing site. No rebuild, no launch date to wait for.
Before we change anything, our developer verifies in Google Analytics 4 and Google Tag Manager that your conversions are being counted: form submits, phone clicks, bookings and purchases. We confirm your cookie consent controls your analytics, check that campaign tags pass through on your paid and social landing pages, and capture your conversion rate for each key page over at least four weeks. The baseline is saved and shared with you before a single change ships.
We walk each key path on desktop and mobile: the offer, the main call to action, tap-to-call, form length, trust signals and anything that distracts. Then we read the data: heatmaps, scroll depth, rage and dead clicks, session recordings, where people drop out of the funnel, and which devices and segments convert worse. Every idea becomes a hypothesis, scored for impact, confidence and effort, and the ranked list is agreed with your project lead before anything ships.
Some changes don't need a test: a tap-to-call button in the header, a main button that goes where it should, a form cut toward five fields or fewer, proof moved next to the decision. Pop-ups follow our rules: one at most, never on load, easy to dismiss and never covering the button on a phone. We ship these one at a time where we can, so each result can be traced to one change.
Where the outcome is uncertain, we run an A/B or sequential test. A copywriter and a designer make the variant within your existing design system, and a developer builds it, checks both versions render, and checks Core Web Vitals before it goes live. Each test runs to the full rule: two weeks, 95% confidence and 100 conversions per variant. Every readout shows the uplift, the confidence and the conversions on each side.
Each month you get one report: what shipped, what was tested, how each test ended, and where your conversion rate stands against the baseline. The ranked list is re-ordered from what the month proved, and the next month's tests are agreed with you.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
CRO Standard
$2,500 a month.
Included every month:
Your audit, ranked list and every test call are run by our Head of Strategy. Our developers ship each fix and build each test, a designer and a copywriter make each variant, and your monthly report comes from our COO.
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
30 minutes, free.
Tell us what you want more of, and we'll tell you plainly whether CRO is the right next step.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to prepare your audit and share it with you.
Ask what they measure before they change anything. Without verified tracking and a baseline, no one can show what a change did. Then ask when a test is called a winner, and whether every change is checked for page speed. Setsail verifies your tracking and captures at least four weeks of baseline first, calls a test only after two weeks, 95% confidence and 100 conversions per variant, and checks Core Web Vitals on every change.
A consultant can audit your site and hand you a list of ideas. The value comes from shipping them and proving what worked. Ask who builds each fix and each test, and who reports the result against your baseline. At Setsail, our Head of Strategy runs your audit and every test call, our developers ship each fix, a designer and a copywriter make each variant, and you get one monthly report against your baseline.
Setsail Marketing
Average client relationship
7+ years
Vancouver, BC + Beaverton, OR
