Driving 1,170% ROAS with PPC and Video Ads – Wunderkids Ecommerce Marketing

Key Deliverables & Outcomes

Ecommerce Marketing Challenge for a Sustainable Baby Brand

When Wunderkids came to us, they were already building a reputation as a Canadian DTC brand offering premium, sustainable baby products. Their play mats, playpens, sofas, and foam blocks were thoughtfully designed and eco-conscious—products that spoke directly to new parents who cared about safety, sustainability, and aesthetics.

But like many DTC brands, Wunderkids faced the classic challenge: how to scale customer acquisition profitably. They had an incredible product line, but their paid media wasn’t yet unlocking the kind of growth they needed. Customer acquisition costs were creeping too high, and although organic channels provided awareness, they didn’t deliver the consistent revenue stream needed to support scaling.

That’s where we came in. As a performance marketing agency, we knew this wasn’t about “running ads” in the generic sense. This was about creating a data-driven, creative-powered system that could generate revenue consistently, prove ROI to the founders, and open up room for growth.

Performance Marketing Strategy to Scale DTC Growth

Our strategy was built around three pillars: smart campaign architecture, AI-driven optimization, and values-based creative.

1. Smart Architecture – Instead of lumping all products into one campaign, we broke campaigns down by product category: play mats, playpens, sofas, and foam blocks. This allowed us to see what was performing best, and shift budget where it counted most.
2. AI-Driven Optimization – We leaned into Google’s Performance Max campaigns, which allowed us to run across Search, Shopping, YouTube, Display, and Gmail simultaneously. With Target ROAS bidding, the campaigns could adapt in real time, allocating more budget to the highest-performing ads.
3. Values-Based Creative – Wunderkids’ buyers are not just shopping for baby products. They’re shopping for safety, sustainability, and peace of mind. We built ad creative that emphasized design quality, eco-friendly materials, and real customer testimonials. Importantly, we added video ads that brought the products to life visually and emotionally—helping parents see these products in their homes.

Creative Process: PPC Ads and Video Content for Ecommerce

Our creative process began with deep audience research. We layered custom intent keywords like “baby play mat” and “eco-friendly playpen” with Google’s audience signals—targeting new parents, gift buyers, and eco-conscious shoppers. This gave us a strong balance between high-intent searchers and lifestyle-driven buyers who might not yet know Wunderkids by name.

For the creative assets, our team designed static display ads, product showcase ads, and video ads. The videos became one of the most effective assets in the campaign, because they combined lifestyle footage with strong product benefits—highlighting durability, child safety, and design appeal. Testimonials were integrated to reinforce social proof.

Unlike many campaigns where ads feel disconnected from the brand, we made sure Wunderkids’ brand identity was consistent across every channel. From YouTube pre-roll to Gmail placements, the visual language was clean, modern, and aligned with the website experience.

Execution: PPC Management, Video Ads, and Conversion Tracking

Once the strategy and creative were finalized, we executed in four main streams:

• Campaign Build-Out – Performance Max campaigns were launched with separate asset groups by product category, allowing us to monitor which categories drove the highest return.
• Conversion Tracking & Analytics – We set up enhanced conversions through Google Tag Manager to ensure accurate data flow. Every sale, every lead, every touchpoint was tracked.
• Creative Deployment – Static, carousel, and video ads were rotated in, with A/B testing to identify winners quickly. We continuously tested messaging angles: safety-first, eco-conscious, and design-focused.
• Optimization & Scaling – We monitored performance daily, reallocating budget from underperformers to winners. When campaigns hit budget caps, it signaled immediate room for scaling further.

Tangible Outcomes: 1,170% ROAS with Performance Marketing

The results spoke for themselves:

• 1,170% ROAS overall, with peaks of 1,370% on top-performing asset groups.
• Conversion value increased 195%, showing that not only were more people buying, but they were buying higher-value products.
• CPA dropped significantly, giving Wunderkids confidence that scaling wouldn’t mean sacrificing profitability.
• Video ads outperformed static placements, increasing engagement and improving conversion rates across YouTube and Display.
• Campaigns regularly hit budget caps, proving there was more room to grow with increased investment.

Perhaps just as importantly, Wunderkids gained credibility and recognition with their audience. Parents and gift buyers weren’t just clicking—they were engaging with ads that reflected their values, from sustainability to child safety.

Lessons Learned in Ecommerce PPC and Next Steps

Every campaign teaches us something. With Wunderkids, we confirmed just how powerful video ads can be in ecommerce PPC when they connect emotionally with the right audience. Parents responded strongly to seeing the products in context, not just as isolated product shots.

We also reinforced the importance of structuring campaigns by product type. Without that structure, it would have been impossible to see which products carried the strongest margins and ROAS.

Finally, we learned that values-based creative is non-negotiable for brands like Wunderkids. Parents want safety. Shoppers want sustainability. Audiences trust testimonials. By leaning into these elements, we didn’t just drive sales—we built long-term brand trust.

For next steps, we’ve recommended scaling budgets, building more dedicated landing pages for specific products, and continuing to test video ad formats. With the right balance of creative and data-driven optimization, Wunderkids has a path to scale much further.