Know which ads bring you customers, and which ones only spend. We audit your tags, rebuild them in Google Tag Manager and connect your forms and bookings to Google Ads, Meta and GA4, for one fixed price.
From $1,500, one-time.
Channel Partner
Claude Partner
An ad platform only knows what you tell it. Conversion tracking is how you tell it: each time a visitor does something that matters to your business, a small piece of code records it and sends it to Google Ads, Meta and GA4. Get it right and you can see which ad, page or call brought each customer. Get it wrong and every report, and every bid the platform makes for you, is built on the wrong number.
The actions that turn a visitor into a customer: a form sent, a call booked on your calendar, a purchase. On ecommerce sites, every step from viewing a product to paying for it.
To GA4, so you can see the whole journey, and to the ad platforms you run, so they can find more people like the ones who converted. Each event fires once per action, so nothing is counted twice.
Most tracking runs in the visitor’s browser, where blockers and privacy settings can stop it. Server-side tracking sends the same event from a server as well. We set up the Meta Conversions API through server-side Google Tag Manager, and match each server event to its browser event so it’s only counted once.
Our work starts with research into the person on the other end of your sale: how they search, compare and decide. Tracking is how we check that research against what they actually do. It’s also what makes our reporting honest. On every monthly plan, you watch it work: live dashboards show the projection, the actual result and the gap between them, misses included. None of that is real if the tracking underneath is wrong, so we build it first and test it before anything else runs.
Built by our 100% in-house team
Fixed scope and price, agreed before work starts
Yours to keep: a tag map, naming conventions, consent settings and a maintenance guide
We go through every tag on your site and document what’s duplicated, broken or set up wrong, so you know where your numbers stand before we change anything.
Google Tag Manager becomes the one place your tags load from. We configure GA4, set up Consent Mode v2 so tags wait for a visitor’s consent, write a UTM naming convention for your campaigns, and add the dataLayer for your platform, whether that’s Webflow, Shopify or WordPress.
Your form submissions and calendar bookings fire as events to every ad platform you run. We turn on enhanced conversions in GA4 and Google Ads, install the Meta Pixel with advanced matching, and check Google Ads reports your conversions as active with no issues.
We test every event on desktop and mobile, in GA4 and in each platform’s own tools, then hand you the documentation: a tag map, naming conventions, your consent settings and a maintenance guide.
Every package is a one-time project at a fixed price, with the scope agreed before work starts. Pick the one that matches where you advertise.
Basic Lead Gen
$1,500
One-time
For businesses that win customers through forms and booked calls.
One-time project
The tag audit, the Google Tag Manager rebuild, GA4, Consent Mode v2, Google Ads conversions with enhanced conversions, the Meta Pixel, end-to-end testing and handoff documentation.
CAD, before tax. Final scope agreed before work starts.
Ecommerce
$2,500
One-time
For online stores on Shopify or WooCommerce.
One-time project
Everything in Basic Lead Gen, plus the Meta Conversions API through server-side Google Tag Manager, and ecommerce events from product view to purchase, with revenue matched to your store's order totals and each order counted once.
CAD, before tax. Final scope agreed before work starts.
PPC Professional
$2,750
One-time
For businesses where phone calls matter as much as forms.
One-time project
Everything in Basic Lead Gen, plus the Meta Conversions API and call tracking, with a unique number for each traffic source and qualified calls sent to GA4 and your ad platforms.
CAD, before tax. Final scope agreed before work starts.
Full Multi-Platform
$3,500
One-time
For businesses on several ad platforms, with a CRM and more than one domain.
One-time project
Everything in PPC Professional, plus the LinkedIn Insight Tag and conversions, cross-domain tracking, and offline conversion import that sends your CRM's qualified and closed deals back to Google Ads.
CAD, before tax. Final scope agreed before work starts.
We trace every lead back to the campaign, page or call that brought it in, so the next decision about your budget is based on what happened, not on what the platform claims.
For online stores, we track every step from product view to purchase, with revenue tracked and each order counted once, so the return you report is one you can defend.
Fixed scope, fixed price and full handoff documentation: a tag map, naming conventions, consent settings and a maintenance guide your team can keep.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
30 minutes, free.
Tell us where you advertise and what you track today.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to prepare your audit and share it with you.
Ask what they do with the tags you already have. A good setup starts with an audit, then rebuilds everything in Google Tag Manager so each event fires once. Check that Consent Mode v2, enhanced conversions and the Meta Pixel are included, and that every event is tested on desktop and mobile before handoff. Setsail does all of this for one fixed price, and hands you a tag map, naming conventions and a maintenance guide to keep.
A freelancer can install a pixel. The harder part is everything around it: matching browser and server events so nothing counts twice, matching revenue to your store’s order totals, tracking calls by source, and sending CRM deals back to Google Ads. Compare which of those each quote covers. Setsail’s packages are one-time projects with the scope agreed before work starts, built and tested by our in-house team, and documented so yours can maintain them.
Setsail Marketing
Vancouver, BC + Beaverton, OR
