TQ Construction: Website, Content, SEO and Ads From One Marketing Team
Our work for TQ Construction
TQ Construction is a family-owned, award-winning design-build contractor in Greater Vancouver, known for heritage and character homes. We built its new website and manage monthly content shoots, social media, SEO, Google Ads and home show promotion. From April to July 2026, the programme covered 328 tracked pieces of work, with 278 delivered across content, site updates and campaigns.
328 Tasks Across Four Months
Between April and July 2026, we tracked 328 pieces of work and delivered 278. Content, video, website updates, SEO and ads sit in the same programme, so the team handling a shoot also understands where the resulting material will be used.
Two Shoots Each Month
We film and photograph TQ’s active sites, completed homes and people twice a month. The material supplies Instagram, Facebook, YouTube, advertising and the website, keeping the marketing grounded in the projects and team that prospective clients are choosing.
Promotion Around the Home Show
For the 2026 Vancouver Fall Home Show, we promoted the booth and free design consultations, boosted posts in the final weeks and updated the events page. We also helped with a booth QR code and photographed and filmed the show itself.
Construction Marketing for TQ’s Greater Vancouver Projects
TQ Construction renovates, adds to and builds custom homes across Greater Vancouver, with particular experience in heritage and character properties. Its clients research carefully before committing to a major project. They need examples of the work, an understanding of the process and reasons to trust the builder. That information guides the website, content and campaigns we produce for TQ.
A Website Built Around the Projects and Process
We rebuilt TQ’s site and moved it from its previous WordPress host. The new website presents award-winning renovations and custom homes, explains the five steps from discovery to warranty and provides service pages for homeowners, architects and designers, and developers. A free consultation gives visitors a clear next step once they have reviewed the work.
Monthly updates keep the site useful after launch. We add projects and team photographs, maintain the events page and review conversion details, including the contact form fields. That lets the website reflect current work and makes it easier for prospective clients to get in touch.
Writing From Henri’s Own Words
We recorded an interview with TQ president Henri Belisle and used it to develop a brand voice brief. It sets out the tone, words to use and avoid, and TQ’s story. The team writes posts from that guidance, which TQ approved in October 2026, rather than guessing how the company would speak.
Making the Most of Each Shoot
The crew visits a TQ site or event twice a month. Each shoot supplies reels, carousels and photo posts for Instagram and Facebook, short YouTube films, and images for ads and the website. Posts such as “Tiny bathroom, big upgrade” and “That awkward wedge under your stairs” start with recognisable homeowner questions and show TQ’s work in response.
We also use relevant press coverage in the content plan, including Global News and the Vancouver Sun’s feature on the “Reclaiming the Charm” character home renovation. Turning those features into posts helps TQ share outside coverage with people who may not have seen the original story.
TQ Construction
We’ve had a great experience working with the team at Setsail Marketing over the last 6 months. They’re professional, personable and are delivering results for our company.
Coordinating Search, Ads and Events
SEO and advertising are reviewed with TQ on a two-week rhythm. Home shows receive their own campaign work: ads and boosted posts for free design consultations, social coverage of the show-exclusive offer, and booth photography and video that can be used after the event.
The Work We Handle
- Website design, development, launch and monthly care.
- Video and photography through two monthly shoots and home show coverage.
- Social media with brand voice guidance, planning, posting and boosting on Instagram, Facebook and YouTube.
- SEO content and on-site work, reviewed every two weeks.
- Paid ads for consultations and home shows.
Connecting the Work Across Channels
A project photograph, a homeowner question and an upcoming show can each inform several pieces of marketing. One team keeps those uses connected. Read about our work with construction companies and the trades, our websites and video production, or more of our work.
Project FAQs
What does Setsail do for TQ Construction?
We built TQ’s website and manage an ongoing programme covering two content shoots a month, social media, SEO and Google Ads. We also promote the home shows TQ attends and produce photography and video from those events for later use.
How should a construction company market itself?
Start with the evidence a homeowner needs before choosing a builder: completed projects, the people doing the work and a clear process. For TQ, that means project photography and film, an award-led website and useful posts tied to questions about renovations and custom homes.
Do you film on construction sites?
Yes. Our crew photographs and films TQ’s active sites, completed homes, people and events twice a month. We plan uses for that material across social posts, short films, ads and the website, rather than treating each channel as a separate shoot.
Can you help us get leads from a home show?
For the 2026 Vancouver Fall Home Show, we promoted TQ’s booth and free consultations through social media and ads, updated the website’s events page and helped set up a booth QR code. A photographer and film crew also captured material during the show.
Do you build websites for contractors and builders?
Yes. We designed and developed TQ Construction’s website with its project portfolio, five-step process and consultation pages. Monthly care keeps projects, team information, events and contact details current as the business continues its work.
