Turning Complex Energy Tech into Clear Value – Branding, Web & Automation for CleanDesign

Key Deliverables & Outcomes – CleanDesign

Branding & Digital Marketing Challenge for Clean Tech

When CleanDesign first came to us, they had an impressive technology: a hybrid energy management system designed to cut fuel costs, lower emissions, and bring reliability to industries that run on constant power—remote mining sites, oil and gas operations, communities far from the grid. The problem wasn’t the technology itself. It was that their solution was complex, highly technical, and difficult to communicate to investors and clients.

They needed a way to simplify their story without watering it down. Their audience was diverse—engineers who cared about specs, executives who needed to see ROI, and investors who wanted confidence in the company’s credibility. At the time, CleanDesign had no cohesive brand identity, no central website to tell their story, and no marketing system to generate and nurture leads. It was clear to us: they didn’t just need a new look. They needed a clear digital strategy that would put their innovation into plain language and open the door to growth.

Strategy: Website Design, Branding & Marketing Automation

Our strategy revolved around one idea: make the complex simple. CleanDesign had a powerful solution, but unless people could quickly understand it, the value was lost. We broke the project down into four pillars:

1. Brand Identity – Build a visual system that conveys clarity, modernity, and trust.
2. 3D Visualization – Use models and animations to turn engineering complexity into visuals people could instantly understand.
3. Website Development – Create a professional, mobile-first website built to convert interest into qualified conversations.
4. Marketing Automation – Set up scalable automation so every lead could be nurtured without extra workload for the team.

This approach meant CleanDesign wouldn’t just look good—they would have a systemized marketing engine that worked behind the scenes.

Creative Process in Branding & 3D Visualization

Our creative process always starts with research. We spoke with their leadership team, engineers, and business development reps to understand how the system worked and how they were already pitching it. We also looked at industry benchmarks from other clean tech companies to see how they positioned similar technologies. One thing became clear: most competitors were either too technical (overloading prospects with jargon) or too vague (speaking in buzzwords without substance). We wanted CleanDesign to sit in the middle: credible, technical enough for engineers, but clear enough for decision-makers.

For branding, we focused on simplicity. We designed a logo system and visual identity that communicated modern engineering precision while staying approachable. The colour palette leaned toward clean, professional tones that aligned with the “clean” in CleanDesign. Typography choices reinforced trust and legibility across web and print.

At the same time, our design team worked on 3D models of CleanDesign’s hybrid energy system. Instead of relying on complicated diagrams or text-heavy PDFs, we produced visuals that showed how battery storage, generators, and smart controls integrated together. These became central not only to the website but also to pitch decks and investor conversations.

Execution: Website Development, Automation & 3D Models

From there, we moved into execution.

• Branding: Delivered a full identity package including logo, brand guidelines, and templates for decks and communications.
• Website: Designed and developed a responsive, modern site that distilled technical features into simple benefit-driven language. We made sure the site highlighted measurable outcomes—fuel cost savings, CO₂ reduction, and operational reliability—because those were the factors executives cared about. The website was developed in Webflow, ensuring CleanDesign could easily manage updates without relying on custom code.
• 3D Visualization: Created a library of visuals that explained CleanDesign’s systems in action. These assets were embedded in the site and also used for marketing collateral and automation campaigns.
• Marketing Automation: Built lead capture flows that connected directly into their CRM. We set up automated email sequences triggered by site interactions, ensuring prospects received relevant follow-up without requiring manual effort.

We also implemented analytics and tracking across the website and campaigns, giving CleanDesign the data to see where leads were coming from and how they moved through the funnel.

Outcomes: Branding, Website Traffic & Lead Generation

The results were immediate. Within weeks of launch:

• Website traffic increased 3x, largely due to a clear structure and SEO-optimized content.
• Leads began converting directly from the website, something that wasn’t happening before.
• Investors commented that the new 3D visuals made it “finally easy to understand” what the system did.
• With automation in place, CleanDesign’s team could focus on conversations instead of chasing down inquiries manually.

From an industry perspective, CleanDesign moved from looking like an early-stage startup to presenting themselves as a serious clean tech player with enterprise-level professionalism. That credibility made a measurable difference in business development discussions.

Lessons Learned in Clean Tech Marketing & Next Steps

Every project teaches us something. For CleanDesign, we learned the importance of visual storytelling in complex industries. Written words weren’t enough to convey how their systems worked—3D models and clean design made the difference. It reinforced our belief that in industries like energy, engineering, or technology, a good brand isn’t just a logo—it’s the ability to communicate innovation in a way people actually understand.

For next steps, we’ve laid the foundation for CleanDesign to scale. Their branding and website now give them credibility in the market, and their automation ensures growth can continue without overloading the team. As CleanDesign expands, we’re ready to support them with ongoing digital marketing, content creation, and performance campaigns to keep their pipeline strong.