A calendar of qualified sales conversations with the buyers you actually want — booked for you, not blasted at everyone. We start with a researched read of how your market searches, compares and decides — 500+ businesses of it over 10 years — then run the outbound that puts you in front of the right people at the right moment.
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
Cold outreach fails when any one piece is missing — a bad list wastes great copy, and perfect copy dies in a spam folder. We run the whole system, so the parts actually add up to booked calls.
Volume is not a strategy. We start from your ideal customer — the roles, the company profile, the trigger that makes now the right time — and build a targeted list of the specific people worth reaching, not a scraped dump of everyone with a job title. The read of how your buyer decides, done first, is what makes a small sharp list outperform a big generic one.
Cold email that lands is a technical discipline before it is a creative one. Dedicated sending domains and inboxes, authentication set up correctly, a warmup period before volume, and ongoing monitoring so your primary domain is never the thing put at risk. This is the part most outreach shops skip — and it is why their campaigns end up in spam and their clients end up blacklisted.
Every message is built from the same sourced read — what your buyer is trying to solve, what they have already been pitched, and what actually moves them from “not now” to “tell me more.” Multi‑step sequences across email and, where it fits, LinkedIn: not the same template sent five times, but a sequence that reads like it was written by someone who understands the problem, because it was.
A reply is not a result — a booked call is. We handle the conversation from first positive reply through to a qualified meeting on your calendar, then hand it to your team with the context they need to close. You get the pipeline; we run the machine that fills it.
Most lead generation agencies start with volume. They buy a list, load a template, and send it to as many people as the tooling allows, on the theory that enough sends will eventually hit someone. It is cheap to run, it is why “cold outreach” has the reputation it has, and it is what burned you if you have tried this before — a blasted domain, a spam‑folder open rate, and a handful of unqualified replies.
Setsail starts with the person on the other end — how they search, what they compare, what actually makes them decide to reply. That read comes from persona and market research across 500+ businesses over 10 years, and it is the part of outbound that cannot be copied: a competitor can match a sending volume in an afternoon, and cannot match the research. It is also the part you see before you commit to anything. Every engagement opens with a Growth Strategy — the sourced read of your market and your buyer, with the numbers shown and sourced, and it is yours to keep either way.
10 years · $100M+ revenue generated · 500+ clients
Some teams know exactly what they want: outbound, run by people who do it properly, without torching the company domain. If you already have a sales team and just need qualified conversations put in front of them, that is a cold outreach engagement — list, infrastructure, sequences and booking, run as a system and reported on honestly, including the months a channel needs tuning.
Anyone comparing B2B lead generation agencies is really trying to answer one question: which of these will actually put qualified pipeline in front of my team, rather than a report full of “activity.” Most make that impossible to check before you pay. Here is what we would suggest you compare, on us or anyone else. Ask what they know about your buyer that you do not — and whether they can show you, not tell you. Ask what “a lead” means to them, and whether they report the misses. Ask what happens to your sending reputation if a campaign underperforms. We answer all three in the Growth Strategy, before any delivery is paid for, and you keep it either way.
Some businesses do not want to build an outbound function in‑house — hiring an SDR, buying the tooling, learning deliverability the hard way. They want to hand the whole thing to a team that already runs it and get qualified calls back. That is what outsourcing lead generation should be: not a black box that reports vanity numbers, but a system you can see into, with the sourced read up front and the real results — booked calls, cost per booked call, the misses included — every month.
10 Years in Business$100M+ revenue generated500+ clients
B Corp CertifiedGoogle Partner30 minutes, free.
Start with a call. We’ll dig into who you sell to, what a good month looks like, and what outbound could realistically produce for you, and you’ll leave knowing whether we’re a fit.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to prepare your audit and share it with you.
Start with the sending set-up, because that is where cold email fails first. Ask whether they send from dedicated domains and inboxes, warmed and authenticated before volume ramps up, so your main domain is never at risk. Ask how the list is built, and what counts as a qualified lead. Setsail builds the list from your ideal customer, warms every sending domain first, and only books calls from replies that meet fit criteria agreed with you up front.
An in-house SDR needs a salary, tools, data and time to learn deliverability. An agency should arrive with all of that already running. Compare what you would see either way: every reply, the misses included, and booked calls rather than activity. Setsail runs the list, the sending set-up, email and LinkedIn sequences and the booking as one system, then hands each qualified call to your team with the context they need to close.
Setsail Marketing
Vancouver, BC + Beaverton, OR
