NovaDent Labs: Ongoing Dental Lab Marketing From Vancouver to Sydney
Our work for NovaDent Labs
NovaDent Labs makes crowns, implant work, dentures and night guards for dental practices in Sydney, Australia. Since July 2025, our Vancouver team has managed its brand, website, ad creative, monthly emails, SEO and site care. In October 2026, NovaDent expanded the brief to two more brands: its subsidiary Coredent and the new NovaDent Labs PH office.
498 Tracked Pieces of Work
We have tracked 498 pieces of work for NovaDent Labs and delivered 423. The scope includes website care, monthly emails, SEO content, advertising creative and print materials.
Working Across the Sydney Time Difference
Sydney is 17 to 18 hours ahead of Vancouver. That puts much of our working day overnight for NovaDent, so requests sent at the end of its day can be worked on while its own team is offline.
The Brief Expanded to Two More Brands
In October 2026, NovaDent asked us to create the brand for its subsidiary Coredent. It also brought us into planning the launch and website for NovaDent Labs PH, its new office in the Philippines.
Dental Laboratory Marketing for NovaDent Labs
NovaDent Labs sells to dental practices. Its buyers care about fit, turnaround and whether they can trust a new lab with a case. Changing suppliers brings risk, so our marketing needed to explain the work clearly, offer a manageable way to try the service and keep NovaDent visible to practices over time. That shaped the brand, ads, website and email.
A Consistent Identity for Clinical Buyers
The identity uses deep green and bright lime, bold serif headlines and a milled-pattern texture, paired with specific language about the lab’s work. We carried it across the website, price lists, case forms, envelopes, brochures and trade-show polos, so a practice sees a consistent supplier across digital and printed materials.
Ad Messages Based on Practical Concerns
Each ad addresses a concern a dentist can recognise: “Nobody likes a loose fit” for precision-milled frameworks, “It should last all night” for night guards, and “Gets harder under pressure” for zirconia milled in Sydney. Offers such as a scanner with no upfront cost or “send us one case and see” give practices a lower-risk way to try the lab.
Regular Emails to Dental Practices
We plan, write and design NovaDent’s monthly newsletters and offers. Topics have included the launch giveaway, monthly spend incentives, scanner offers and in-house price lists. NovaDent’s founder, a clinician, reviews each email before it is sent, bringing clinical knowledge to the claims and product details as well as the offer itself.
A Website Built Around Practice Tasks
We designed novadentlabs.com.au around submitting a case, booking a pickup, connecting a scanner and checking prices. We also host and maintain the site. Our SEO team adds content and optimises relevant pages, keeping the website useful for both prospective and existing practice customers.
The Work We Handle
- Brand and print, from identity and brochures to price lists, forms, envelopes and apparel.
- Website design, hosting, maintenance and updates.
- Ad creative for Google Demand Gen and social channels.
- Email through monthly newsletters and offers.
- SEO content and on-page optimisation.
An Ongoing Team Across Time Zones
The Vancouver team works with the same brand, offers and clinical audience across those tasks. The time difference also puts work in motion while Sydney is offline. Explore our branding and email marketing, read about Empowering Med, or see more of our work.
Project FAQs
What does Setsail do for NovaDent Labs?
Since July 2025, we have managed NovaDent’s brand and print materials, website design and care, ad creative, monthly email marketing and SEO. Related-brand briefs were added in October 2026.
Can a Canadian agency serve a client in Australia?
Yes. NovaDent is based in Sydney, 17 to 18 hours ahead of Vancouver. Requests sent at the end of its day can move forward while its team is offline.
How do you market a dental lab to dentists?
Start with the questions that affect a practice’s work: fit, turnaround, strength and confidence in the supplier. NovaDent’s messages address those concerns directly, while offers such as a first case or scanner arrangement reduce the commitment involved in trying a new lab.
Do you handle website hosting and care?
Yes. We host and maintain novadentlabs.com.au, resolve issues and update the content. That work sits alongside SEO, so technical care and new content are managed with the same understanding of how dental practices use the site.
Can you create brands for a client’s other companies?
Yes. In October 2026, NovaDent asked us to develop its subsidiary Coredent’s brand and plan the launch and website for NovaDent Labs PH in the Philippines. Those briefs extend the existing relationship with NovaDent Labs.
