Your goals. A clear plan. Work you can measure.

First we learn your business and follow how your buyers find you, trust you and get in touch. Then we pick the services that close the gaps, and only those. Sometimes that’s SEO. Sometimes the website needs fixing first.

Book a Growth Strategy call

Free. 30 minutes. No obligation.

  • A Setsail Marketing team member concentrating at his computer in the studio
  • A Setsail Marketing crew filming a shoot in the studio
  • A video editing timeline on a monitor in the Setsail Marketing studio

10 Years in Business$100M+ revenue generated500+ clients

  • B Corp Certified
  • Google Partner
  • Meta Business Partners
  • OpenAI
    Channel Partner
  • Anthropic
    Claude Partner
  • Shopify Partners
  • Clutch, rated 4.9 out of 5

How we work, from the first call onward

Here’s the short version → How Setsail Marketing works: every engagement starts with a strategy, and the strategy decides which services come next.

The strategy:
We learn the business · follow how its buyers find it, trust it and get in touch · find the step where each one is lost · paid, credited in full, the client’s to keep
The 90‑day plan:
Approved by the client · deliverables, timeline and price fixed in writing before day one · month to month, 30 days’ notice to cancel
Quarterly review:
Every monthly plan · plans the next 90 days from what worked and what missed
The services:
Chosen to close those gaps, in the order that pays back first · sometimes SEO, sometimes the website · paid ads, SEO, websites, email, social and video by a 100% in‑house team of 30+
Reporting and guarantee:
Live projection, actual and the gap · misses included · 100% money-back guarantee on your first 90 days
Credentials:
Vancouver, BC · B Corp certified · Google Partner · $100M+ for 500+ clients over 10 years

Your goals become a strategy backed by research.

Your goals set the direction. We research your business and buyers, find what’s getting in the way and recommend the work to address it. You see the evidence before you approve the plan.

  1. A Setsail Marketing strategist at his laptop in front of a whiteboard

    1. We learn your business. Your goals, your market, USP.

    What do you sell? Who buys it? What is a customer or job worth? We work from your current numbers and the target you want to reach.

  2. A Setsail Marketing team member in headphones working on his laptop beside the studio’s Google Partners sign

    2. We follow your buyers. And find the gaps.

    We trace how buyers search, compare and decide. Then we identify where they drop off and what’s stopping them from choosing you. That tells us what needs attention first.

  3. Car rental website pages laid out behind a Growth Strategy cover — the strategy presented against a client's site

    3. We pick what closes the gap. No waste, focused on results.

    You see the work we recommend, why it’s included and what we expect it to deliver. Once you approve the scope, timeline, price and KPIs, we put the plan into action.

The strategy helps define the execution priorities. Sometimes it’s PPC. Sometimes it’s the website first.

Where buyers drop off determines what we work on. We recommend the services that address those gaps, explain why they come first and leave the rest out of your plan.

  • They can’t find you

    We look at where your buyers search and which channels can reach them. That could mean SEO, Google Maps or paid ads, depending on the opportunity and the numbers.

  • They don’t trust you yet

    We check whether your website explains the offer, answers buyers’ questions and backs up its claims. Clear pricing, relevant proof and real photos or video can help.

  • They can’t easily get in touch

    We look for friction between interest and action: unclear next steps, long forms or a difficult checkout. Then we make changes and test what improves enquiries or sales.

From our first conversation to your next 90 days.

Two Setsail Marketing team members working through a plan on a laptop in front of a whiteboard
  1. The Growth Strategy call — where every project starts

    1. We talk about your goals

    Free, 30 minutes. We discuss where you want the business to be, what’s getting in the way and whether we’re the right team to help. You can ask your questions. If there’s no fit, we’ll say so.

  2. 2. The Growth Strategy

    The Growth Strategy examines your buyers, where they drop off and which work could make a difference. You get the recommendations, sources and maths. It starts with a deposit, credited in full against your first month. The strategy is yours to keep either way.

  3. 3. Your 90-day plan

    Your written 90-day plan sets out the deliverables, timeline and price. You approve the plan before we begin.

  4. 4. We deliver and report live

    Our in-house team carries out the agreed work. Your live dashboards show the projection, actual result and gap. You can check progress whenever you want, including where the work is falling short.

  5. 5. We review and plan the next 90 days

    Every monthly plan includes a review each 90-day cycle. We look at what worked, what missed and why. Then we use those findings to agree on the next plan, including whether a different service should come next.

Plan.Deliver.Measure.Grow.

One team plans the work.And sees it through.

Your strategist, marketers, designers, developers and content creators work as one 30+ person in-house team. The people delivering your work understand the goals behind it. When the results show a gap, they can speak directly to each other and act on it.

Three Setsail Marketing team members talking through a plan on a large monitor

7+ years

Average client relationship

The work, measured in client results.

  • 577%

    Pear Tree Camps' ROI in 67 days. $224,219 in camp enrolments on $33,100 of ad spend.

    Education · Summer camps

  • 2,500%

    Return on ad spend for NH New Horizons Staffing, with 292 job applications in 30 days.

    Healthcare staffing

  • $20M

    In sales by DŌST Bikes. We built the brand, the store and the marketing it ran on.

    E-commerce · E-bikes

  • Google Partner
  • Meta Business Partner
  • OpenAI Partner
  • Anthropic Partner
  • Shopify Partner
  • Klaviyo Partner
  • B Corp certified
  • Clutch 4.9 stars
Theodora Jean, Founder and CEO of Coldwater Communications
“It truly feels like the Setsail team has been an extension of our team.”
Theodora JeanFounder & CEO, Coldwater Communications

Before your call

Bring your growth targets: the number you want the business to reach. Every plan we write starts there.

If someone else signs off on marketing spend, invite them. Every plan we write has to make sense to them too.

A Setsail Marketing team member smiling at his monitor

How we work: your questions, answered

Setsail Marketing

Vancouver, BC + Beaverton, OR

Clients across Canada and the US
500+
Revenue generated for clients
$100M+
A Setsail Marketing strategist thinking through a plan at his desk
How does Setsail work with clients?
It starts with a strategy. A free, 30-minute call checks fit. Then the Growth Strategy: we learn your business, follow how your buyers find you, trust you and get in touch, and pick the services that close the gaps. A 90-day plan fixes the deliverables, timeline and price in writing. Our in-house team does the work, reported live, and a quarterly review plans the next 90 days.
Which service do you start with?
Whichever one closes your biggest gap first. If buyers can’t find you, it’s usually SEO. If they find you and leave, the website comes first. The strategy decides, and shows you why.
What does a marketing agency actually do for you?
Ours starts by researching how your customers search, compare and decide. Then we plan and run the marketing that reaches them: paid ads on Google, Meta and LinkedIn, SEO, websites and landing pages, email, social media and video. Every result is reported against the projection, so you can see what your money did.
What’s the difference between the Growth Strategy call and the Growth Strategy?
The call is free: 30 minutes to see whether we’re the right fit. The Growth Strategy is the sourced read that follows if we both want to go ahead. It starts with a deposit, credited in full against your first month. The strategy is yours to keep either way.
What’s in the 90-day plan?
The deliverables, the timeline and the price, fixed in writing and approved by you before day one. Every 90 days, we review the results and plan the next 90.
How does your guarantee work?
If your first 90 days don’t produce results, you get a full refund.
How will I know it’s working?
You’ll have live dashboards that show the projection, the actual result and the gap between them, misses included. They’re there whenever you want to check.
Do you charge a percentage of ad spend?
Not on most plans. You pay for the work, with your ad spend billed separately. E-commerce accounts above a set ad-spend threshold pay a percentage of spend, and that percentage is written into your plan before anything starts.
Is your team in-house?
Yes. Our team of 30+ is 100% in-house: marketers, designers, developers and content creators working as one team.
Will I be locked into a long contract?
No. Plans run month to month, with 30 days’ notice to cancel. The money-back guarantee applies when a plan runs the full 90 days.
Do you work with every business?
No. There’s a qualification call first, and not everyone’s a fit. We take on a limited number of strategies each month.
What happened to the Marketing Lab?
This page replaces it. The Marketing Lab was our name for marketers, designers, developers and content creators working as one team under one roof. That’s still how we work, so it lives here now.

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