What they search with a bucket under the drip. Why they trust one roofer's photos and scroll past another's. Who else has to say yes before a re-roof is signed. We model it from that research, run over 10 years across more than 500 businesses, then aim it at steady work all year, not just the week after a storm. You see the read before you commit a dollar.
Scope agreed up front
Month-to-month, 30 days’ notice
B Corp certified
577%
ROI in 67 days. $224,219 in camp enrolments on $33,100 of ad spend.
Pear Tree Camps · Education · Summer camps
2,500%
return on ad spend, with 292 job applications in 30 days.
NH New Horizons Staffing · Healthcare staffing
$20M
in sales by DŌST Bikes. We built the brand, the store and the marketing it ran on.
E-commerce · E-bikes
Agency-wide results from three different industries.
A design-build general contractor working on homes across Greater Vancouver, running paid search with us. Their Google Ads turned $6,700 in spend into $28,500 in tracked leads. We also rebuilt their site and ran SEO alongside it.
A window-coverings company in Surrey, BC, running SEO and Google Ads with us together. We found more than 8,000 broken pages holding the site back and cleaned them up. Its ranking keywords went from 5 to 32 in two months, with 3 in the top 10.
Most roofing marketing is built around the truck wrap, the shingle brand and a phone number. We start with the homeowner standing in the driveway looking up, and what they need to see before they let a crew onto the house.
Roofing searches move with the weather. In SE Ranking's Canadian data, searches for "roofers near me" ran between 2,400 and 5,400 a month over the last year, and "roof repair near me" went from 40 searches in April to 740 in September. The urgent search comes after a windstorm or the first heavy rain, on a phone, with a bucket under the drip, and that person calls straight from the map. The planned search is slower: a roof past its age, a home inspection that flagged it before a sale, an insurer asking how old the shingles are. Those searches are about cost and about who does their kind of roof. Pay for both out of one budget and report them as one number, and nobody can tell which one booked the work.
Nobody can see their own roof well, so they judge the roofer by what they can see. Photos of finished roofs on houses like theirs. Reviews that mention the cleanup and the nails picked up off the lawn. A quote that names the material, the underlayment, how many layers come off, and what the warranty covers: the manufacturer's on the shingles, or the roofer's own on the workmanship. Quotes for the same re-roof can sit thousands of dollars apart, and the homeowner tends to pick the one they understand, not the cheapest.
A repair is one person's call, made fast. A replacement is rarely one person's decision. A couple has to agree on the colour and the price. An insurance claim waits on the adjuster. In a strata building the roof is common property, so the property manager collects quotes and the owners may have to vote before anyone signs. On commercial flat roofs the work goes to whoever already does the inspections. The roofer who handles the first leak well is the one asked back to quote the whole roof.
This is modelled from research we have done over 10 years across more than 500 businesses. It is the part of what we do that a competitor cannot copy in an afternoon.
A few crews, and a phone that goes quiet in a dry summer and rings all day after the first big storm. Repairs pay the bills between replacements, and a good repair is how most replacements start. We split the storm spike from the steady work in your numbers, so one wet November does not hide a slow spring, and we keep your repair line easy to find when the rain comes.
Bigger tickets and a longer road. The homeowner collects quotes, reads every review and may take weeks to sign. You win it with a quote they can follow, photos of roofs you have finished nearby, and a follow-up that arrives while they are still deciding. That is where most of the marketing money should go.
Flat roofs, strata buildings and commercial property. You answer to property managers, strata councils and building owners who keep a short list and change it only when someone on it lets them down. They choose on inspection reports delivered on time, safety paperwork in order, and a crew that turns up when it said it would. The marketing job is to be the name they already know when the list opens up.
Part of a general contractor or design-build firm? Our construction marketing page covers the wider build.
Start with the one that is costing you the most calls this season. Each is set up around your service area and the jobs you want more of: repairs, re-roofs or commercial work.
Your Google Business Profile, a page for each area you cover, and service pages that answer what homeowners ask about services, warranties and certifications. So you show up in the map for repair and replacement searches, and get named when someone asks an AI assistant who to call.
Search ads for urgent repairs, structured by service type and kept apart from replacement campaigns. Meta ads that keep your finished roofs in front of homeowners nearby who looked and did not call. Every campaign is judged on estimate requests, not clicks.
Before-and-after photos, drone shots and short time-lapse videos from your own job sites, posted where your neighbourhoods scroll. When a homeowner is comparing two roofers, visible finished work is often what decides it.
The sourced read of your market and your customer is shown to you before any delivery work is paid for. If the numbers do not hold up, you will know before you have committed anything.
Scope, timeline and price are set in a client-approved 90-day plan. An itemised scope, not an estimate that moves. It is the same thing your customers want from a roofing quote.
Month to month. 30 days’ notice. Nobody is locked in. Your accounts, data and content stay yours.
Live dashboards with projection against actual, including the months we miss. You do not have to take our word for any of it.
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
30 minutes, free.
Start with a call. We’ll dig into your roofing business, your service area, and what’s holding your numbers back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to build your audit and share it with you.
Setsail is a digital marketing agency in Vancouver, British Columbia, with a 30+ person in-house team running paid ads, SEO, websites, email and social for owner-led businesses across Canada and the US.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“From the beginning they were so easy to talk to. Really transparent about the whole process… I’m so proud of my website now.”
Heather LaRoy
Owner, James Crossing
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
These are the people on a roofing account week to week, not the ones you meet once in a pitch.
Account Strategist
Owns your 90-day plan, models how homeowners in your service area choose a roofer, and reports in booked estimates and signed jobs, not clicks.
Paid Media Specialist
Runs your Google and Meta campaigns, keeps storm-season repair budget apart from replacement budget, and moves money off anything that isn't booking site visits.
SEO & Local Specialist
Keeps your Google Business Profile and area pages current, so you hold the map in the neighbourhoods you want to work in.
Content & Social Producer
Turns your job sites into before-and-after posts, drone shots and short videos a homeowner can judge you by.
Strategy, ads, SEO and your site are all done in-house, from our offices in Vancouver, BC and Beaverton, Oregon.
You're quoting, on a roof or chasing materials most of the day, so the reporting has to work on your phone. Open the live portal, read the monthly report, book a call, or send a quick message when something's on your mind.
Starting numbers
Day one: you know where you stand
We record your starting numbers before we touch anything, so every win after that is one you can see.
Live progress
Every week: you see it moving
Progress shows up in your portal as it happens, so you never wait for a report to know.
Monthly report
Every month: you know what your money bought
What we expected next to what happened, in a report you can understand in 2 minutes.
90-day plan
Every cycle: steered
Every 90 days the plan re-forms around what’s working, so your budget keeps flowing to the work that pays.
Monthly plans for each part of this, from one storm-season Google Ads campaign to the whole system. What each plan covers, and its pricing, is published on the pricing page.
Every plan starts the same way: a Growth Strategy call. 30 minutes. Free to book, no obligation.
What’s included depends on the plan you pick.
The CoastMark Contracting website we built, on a MacBook Pro on a wooden deskCoastMark ContractingOne is enough to make the call worth it. If none fit, we'll tell you, and we won't try to sell you anything.
Setsail Marketing
Vancouver, BC + Beaverton, OR
