What they search the weekend they start looking at new homes in your area. Why one floor plan earns a show home visit and the next one gets scrolled past. Who else has to agree before a deposit goes down. We model it from that research, run over 10 years across more than 500 businesses, then aim it at serious buyers, booked visits and signed contracts, not page views. You see the read before you commit a dollar.
SEO for home builders, and community pages
Google and Meta ads that fill the show home
Email and social for a long decision
577%
ROI in 67 days. $224,219 in camp enrolments on $33,100 of ad spend.
Pear Tree Camps · Education · Summer camps
2,500%
return on ad spend, with 292 job applications in 30 days.
NH New Horizons Staffing · Healthcare staffing
$20M
in sales by DŌST Bikes. We built the brand, the store and the marketing it ran on.
E-commerce · E-bikes
Agency-wide results from three different industries.
A family-owned design-build contractor in Greater Vancouver, working on renovations, additions and custom homes. Paid search with us turned $6,700 in Google Ads spend into $28,500 in tracked leads. We also rebuilt the website and ran SEO alongside the ads.
A window-coverings company in Surrey, BC, running SEO and Google Ads with us. We found more than 8,000 broken pages holding the site back and cleaned them up. Ranking keywords went from 5 to 32 in two months, with 3 in the top 10.
Most home builder marketing starts with renderings and a "now selling" banner. We start with the couple at the kitchen table on a Sunday night, comparing your floor plan with two others, and what they need to see before they book a visit.
New-home buyers search by place and timing long before they search for you. In SE Ranking's Canadian data, searches for "show home" reached 1,800 a month in January and February 2026, and "presale condos vancouver" ran at 590 a month from February to May. "Move in ready homes" climbed from 210 to 320 a month over the summer, and "quick possession homes" held at 210 all year. That is two buyers. One can wait two or three years for a presale completion and wants the best price and plan. The other needs to move by a date and wants a home that is finished. They type different searches, respond to different pages, and should never share one budget or one report.
A buyer cannot walk through a home that is not built yet, so they judge the builder. They line up floor plans, square footage and price on their phone, often across three or four communities. Then they look for what the brochure leaves out: the deposit structure, the realistic completion date, the strata fees, what the home warranty covers, and what upgrades really cost. They read reviews from past owners and look at homes the builder finished five years ago. The website that answers those questions plainly gets the visit. The one that asks them to register first often loses them.
A new home is rarely one person's decision. A couple decides with their lender's pre-approval in hand, and often with parents who are helping with the down payment. Many buyers bring their own realtor to the sales centre. A presale buyer is committing money years before they get the keys, so trust in the builder matters as much as the plan. Most need more than one visit, and months can pass between the first registration and the deposit. The builder who is still in touch, with a useful update, when the buyer is finally ready is usually the one who gets the contract.
This is modelled from research we have done over 10 years across more than 500 businesses. It is the part of what we do that a competitor cannot copy in an afternoon.
Townhome and condo projects sold off plan, often two or three years before completion. The work starts before the sales centre opens: a registration list built months ahead, then a launch weekend that has to convert it. After launch, the last third of the units can take longer to sell than the first two thirds together. We plan the registration campaign, the launch and the long tail as three stages, each with its own budget and its own report.
Several communities at once, a show home in each, and a sales team working weekends. Some homes are pre-sold, some are quick-possession inventory that costs you money every month it sits. We give each community its own page, its own campaigns and its own numbers, so a strong phase in one does not hide a slow one in another, and finished homes get the urgent buyers they need.
One family, one lot, and a design phase that can run for months before any ground is broken. Your buyers find you through referrals, architects and homes you have already finished, and they check everything before they call. The marketing job is to show your finished work and your process so clearly that the first conversation is about their home, not about whether to trust you.
Build commercial projects or renovations as well? Our construction marketing page covers the wider build.
Start with whichever one is costing you the most buyers before your next release. Each is set up around your communities and the homes you need to sell: presales, quick-possession homes or custom builds.
A page for each community and neighbourhood you build in, with floor plans, price ranges, completion dates and what is nearby, so buyers get their answers before they call. Your Google Business Profile and show home listings kept current, so you appear in the map and get named when someone asks an AI assistant who builds in that area.
Search ads for buyers looking for new homes, presales and quick-possession homes in your area, kept separate by community and by stage. Meta ads that build a registration list before a launch and bring back people who viewed a floor plan. Every campaign is judged on booked visits and contracts, not clicks.
Emails to registrants and past visitors that share new releases, construction progress and open houses, and reminders before every booked appointment. Social posts that show the build from foundation to finish and the finished homes in their neighbourhood, so a buyer can judge your quality before they visit.
Call and form tracking on every ad, page and listing, connected to your CRM. You see which enquiries became show home visits, which visits became contracts, and what each sale cost to win, for every community.
The sourced read of your market and your customer is shown to you before any delivery work is paid for. If the numbers do not hold up, you will know before you have committed anything.
Scope, timeline and price are set in a client-approved 90-day plan. An itemised scope, not an estimate that moves. It is the same certainty your buyers want from a purchase agreement before they sign.
Month to month. 30 days’ notice. Nobody is locked in. Your accounts, data and content stay yours.
Live dashboards with projection against actual, including the months we miss. You do not have to take our word for any of it.
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
30 minutes, free.
Start with a call. We’ll dig into your home building business, your market, and what’s holding your numbers back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to build your audit and share it with you.
Setsail is a digital marketing agency in Vancouver, British Columbia, with a 30+ person in-house team running paid ads, SEO, websites, email and social for owner-led businesses across Canada and the US.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“From the beginning they were so easy to talk to. Really transparent about the whole process… I’m so proud of my website now.”
Heather LaRoy
Owner, James Crossing
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
These are the people who would work on your account every week, not the ones you meet once in a pitch.
Account Strategist
Owns your 90-day plan, models how buyers in your market choose a new home, and reports in booked visits and signed contracts, not clicks.
Paid Media Specialist
Runs your Google and Meta campaigns, sets budgets by community and by launch stage, and pulls money from anything that isn't booking visits.
SEO & Website Specialist
Builds and updates your community and floor plan pages, and keeps your listings current, so buyers find each community and get their answers on the first visit.
Email & Content Specialist
Writes the emails that keep registrants and past visitors in touch, and turns your site and show home photos into posts a buyer can judge you by.
Strategy, ads, SEO, email and your website are built in-house.
You're on site, in the sales centre or with your lender most of the week, so the reporting has to work on your phone. Open the live portal, read the monthly report, book a call, or send a quick message when something comes up.
Starting numbers
Day one: you know where you stand
We record your starting numbers before we touch anything, so every win after that is one you can see.
Live progress
Every week: you see it moving
Progress shows up in your portal as it happens, so you never wait for a report to know.
Monthly report
Every month: you know what your money bought
What we expected next to what happened, in a report you can understand in 2 minutes.
90‑day plan
Every cycle: steered
Every 90 days the plan re-forms around what’s working, so your budget keeps flowing to the work that pays.
Monthly plans for each part of this, from a single Google Ads campaign for one community to the whole system. What each plan covers, and its pricing, is published on the pricing page.
Every plan starts the same way: a Growth Strategy call. 30 minutes, free. You’ll know whether we’re a fit and what we’d look at first.
What’s included depends on the plan you pick.
A TQ Construction home show ad we made, on an iPadTQ ConstructionIf one of these sounds like your week, the call is worth it. If none do, we'll say so, and we won't try to sell you anything.
Setsail Marketing
Vancouver, BC + Beaverton, OR
