May 24, 2024

Content Marketing for ourselves at Setsail Marketing

Content Marketing for ourselves at Setsail Marketing

In Russian, there's a saying: "shoemaker without a shoes." While we've been busy crafting success for our clients, we've neglected our own marketing. Recognizing the immense power of content marketing, we are now starting to build our own brand and connect with you, our audience. Here's how we organize our content creation process to be efficient.

Why We Prioritize Content Marketing

Our strategy is to showcase our expertise, share our story, and connect with our audience. By creating and sharing valuable content, we demonstrate our commitment to helping businesses succeed and establish ourselves as leaders in the industry. It's the "show and tell" to play by the rules of Google & Meta to get access to the audiences we need.

How We Create Content

To achieve the right balance between quality and quantity, we have a dual approach to content creation:

Fast Content Creation
  • iPhone Setup: For quick, on-the-go content, we use iPhones. We've set up small magnets around the office to quickly capture spontaneous moments and insights. I use the Oh Snap tag for my iPhone, making it easy to create and share content instantly.
  • Everyday Moments: These snippets of daily activities, behind-the-scenes looks, and quick tips help keep our audience engaged and provide a real-time look into our operations.
In-Depth Content Creation
  • Cinema Gear: For more polished and detailed content, we use our professional cinema gear, including the RED camera. We've set up a dedicated studio space for high-quality video production.
  • Planned Shoots: This setup allows us to plan, shoot, narrate, edit, and publish content that requires more production value and detail.

Our Narrative – What We Aim to Achieve

We are passionate about helping businesses succeed. Here’s how we bring this to life:

Creating a Marketing Studio
  • Comprehensive Setup: Our marketing studio is equipped to handle the entire content creation process—from planning and shooting to narrating, editing, and publishing. This holistic approach ensures that all our content aligns with our goals of driving sales and building brand awareness.
  • Continuous Improvement: We are always experimenting and learning to eliminate failure and maximize success. Our team of top artists and performance analysts work together to perfect the sales process and deliver outstanding results.
  • Collaboration: We collaborate with the best talent locally and globally, bringing diverse perspectives and expertise to our projects.

Investing in Excellence

  • Best Equipment: We invest in the best equipment to ensure our content is of the highest quality.
  • Inspiring Studio Workspace: Our studio is designed to inspire creativity and productivity. Plus, having Vancouver, British Columbia as our backdrop is a cheat code!
  • Continuous Learning: We learn so much every day; so we'll be sharing our findings to help you stay at the forefront of industry trends and techniques.

Driving Client Success

  • Exceptional Experiences: Our goal is to provide clients with exceptional brand experiences that drive sales. We take pride in helping businesses succeed, and our content marketing strategy is a testament to our dedication.

By organizing our content marketing efforts in this way, we want to showcase our capabilities and connect with our audience on a deeper level. We invite you to follow our journey and see how we can help your business succeed.

Here's our instagram to get the latest updates:

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