July 25, 2023

Innovation in Digital Marketing: Setsail's 3D Adventure with DŌST Bikes' Crate Cargo Cruiser

Innovation in Digital Marketing: Setsail's 3D Adventure with DŌST Bikes' Crate Cargo Cruiser

In a world where technology evolves at a breathtaking pace, staying ahead of the curve is a necessity for any brand that wants to make a mark. At Setsail, we've had the privilege of partnering with leaders in their respective fields to chart a course toward digital transformation and success. One such leader is DŌST Bikes, a renowned name in the ebike sector, known for their commitment to sustainability, safety, and stellar design.

Recently, DŌST Bikes announced the addition of a new product to their award-winning lineup - the Crate Cargo Cruiser, a multi-passenger electric cargo bike designed for comfort, safety, high hauling capacity, and customization. This marvel of engineering, with features like a 440 lb load capacity, a range of passenger and cargo accessories, compact design, and advanced Ō-Drive technology, is expected to redefine the experience of urban commuting and cargo transportation.

However, like many other companies around the globe, DŌST Bikes faced a hurdle – prototype delays. But as they say, every cloud has a silver lining. The challenge presented us with an opportunity to put our expertise to work and bring the Crate Cargo Cruiser to life in the digital world, even before the physical product was ready.

How did we do it? With the power of 3D rendering and interactive models.

Creating a digital twin of the Crate Cargo Cruiser was no small feat. It required a perfect blend of Setsail's innovative spirit and DŌST Bikes' cycling ingenuity. Every single feature of the bike – from its large volume panniers and front rack to its M600 high torque mid-drive motor and optional Dual Battery System – was meticulously modelled to reflect its real-life counterpart. The result? A photorealistic 3D rendering of the bike that not only allowed customers to explore the product in detail but also provided a fully immersive experience.

The impact of this 3D rendering and interactive model strategy on DŌST Bikes' pre-order phase was immense. It allowed potential customers to engage with the product at a deeper level, increasing their understanding and appreciation of the Crate Cargo Cruiser's unique selling points. This led to increased traffic and boosted sales even before the product started shipping, anticipated to begin in the fourth quarter of 2023.

Through this collaboration with DŌST Bikes, we demonstrated that even in the face of challenges, innovation can pave the way for success. It showcased how the incorporation of digital technologies like 3D rendering and interactive models can transform the way brands interact with their customers and ultimately drive revenue growth.

At Setsail, we're committed to pushing the boundaries of digital marketing, using our creative potential to create solutions that resonate with audiences and bring success to our clients. Ready to give your products the 3D edge? Let's set sail together to elevate your digital presence!

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