More Car Sales. More Leads. Smarter Automotive Marketing.
Car buyers start their journey online—make sure they find your dealership first! Our automotive digital marketing services include SEO for car dealerships, Google PPC ads, Facebook Marketplace ads, inventory listing optimization, and AI-powered lead nurturing to drive more test drives, financing applications, and showroom visits.
Certified & Trusted by Canadian & US Governments and Organizations
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
1
Vision Mapping™
Map Your Client Journey from Market Gaps to Revenue Growth
Hidden revenue opportunities in your market
Your most profitable customer segments
Competitors' blind spots you can leverage
Quick wins for immediate revenue impact
2
Marketing Lab™
Where Strategy, Creative & Technology Unite to Create a Brand Experience
Messaging that converts your ideal customers
Marketing channels that deliver positive ROI
Ad creative that outperforms benchmarks
Conversion paths that turn eyes into customers
3
Scale & Optimize™
Scale Successful Channels While Continuously Reducing Acquisition Costs
Predictable revenue growth & proven channels
Smart budget scaling based on performance
New market opportunities identified via data
Decrease customer acquisition costs over time
Your Customer’s Journey with our ROI Framework
Step 1: Find Your Ads
Potential buyers discover your brand through highly targeted ads on Google, Facebook, or CarGurus, driving qualified traffic to your website.
Step 2: Learn Your Product
Once on your site, customers easily explore your vehicle lineup with intuitive search filters, detailed specifications, and engaging content.
Step 3: Buy Your Vehicle
Simplified online tools, financing calculators, and direct dealership engagement help customers seamlessly transition from interest to purchase.
Step 4: Move into Fixed Ops
After the sale, automated follow-ups and service reminders keep customers engaged, driving repeat business and long-term loyalty.
ROI Framework in Action
Find Your Ads on Google, Autotrader, or CarGurus
Google Vehicle Ads are a game-changer for automotive advertisers, designed to maximize conversions and drive vehicle sales. This high-performance Google Ads format showcases your inventory with stunning visuals and key details like make, model, price, and mileage, capturing attention and guiding buyers toward action. By optimizing for both online leads and in-store visits, these ads ensure you’re converting interest into sales. With automated targeting, Google Vehicle Ads place your most relevant listings in front of ready-to-buy shoppers, delivering qualified leads that fuel your automotive business’s success.
Pro Tip: When listing on AutoTrader and CarGurus –avoid listing in all 3 to not cannibalize your budget
Next, They Learn Your Product Line On an Intuitive and Fast Website
A high-converting website is essential to complement your Google Ads strategy and maximize the impact of Google Vehicle Ads. Your website is more than a digital showroom—it's a powerful tool for educating potential buyers about your inventory. By providing easy navigation, detailed vehicle information, and intuitive search functionality, you create a seamless experience that keeps visitors engaged and drives them to take action.
Pro Tip: Speak about your car like a private seller speaks about their cars. See what people write on Facebook Marketplace – things people say about their cars is what people would look for when they purchase one
Help Them Buy Your Car! Keep it simple.
An optimized internal sales process works hand-in-hand with a high-performing website to drive vehicle sales. A user-friendly website makes it easy for customers to explore your inventory, submit inquiries, and schedule test drives, while your internal team ensures every lead is handled promptly and effectively. By seamlessly connecting online engagement with your sales process, you create a cohesive experience that keeps potential buyers moving through the funnel, increasing conversions and driving dealership success.
Pro Tip: Get out of their way! Consumers are educated, and visit 1.6 dealerships per car purchase on average. Make their experience easy and informative.
Finally, Flow into Fixed Ops
Integrating the fixed ops department into the sales process is key to building long-term customer relationships and generating recurring business. By introducing service plans, maintenance options, and loyalty incentives early in the sales journey, your team can lay the foundation for continued engagement. Efficient coordination between sales and fixed ops ensures smooth transitions and reinforces trust, turning one-time buyers into loyal, repeat customers who keep coming back for service and support.
Pro Tip: Service keeps your clients – your clients give them the same love you do your sales team!
Easy Pricing & Summary for Automotive Industry
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Performance Marketing Package
Data-driven ad campaigns across multiple platforms, optimized for conversions, audience targeting, and ROI improvement. Includes campaign strategy, management, and performance reporting.
One time setup cost
$1,800
Monthly, starting at
$2,400
What is included, broken down:
Based on the strategy we build – the final pricing is determined based on the best strategy according to the Performance Marketing Strategy & Setup
Performance Marketing Strategy & Setup
One-time Cost
Market Insights & Audience Strategy
We conduct thorough market and competitor research, analyze target demographics and keywords, forecast outcomes, explore relevant channels, and set clear goals—laying a data-driven foundation for your campaign.
$ 1,200
Platform Configuration & Campaign Setup
We set up ad platforms, implement tracking, define precise audiences, and create campaign structures to optimize your launch and performance.
$600
per Platform
$1,800
Campaign Management Per Platform
Monthly Cost
Continuous Campaign Optimization & Testing
We continuously monitor performance, refine bids and budgets, test and optimize ad copy, run A/B experiments, and perform in-depth analyses to drive maximum ROI.
included
Data Analytics & Performance Reporting
We deliver clear, actionable reports, provide competitor insights, and highlight strategic opportunities so you always stay ahead of the market.
included
Creative Refresh & Conversion Optimization
We refine and update your current creative assets, test new concepts, and enhance landing pages each month, ensuring consistent, high-impact results and better conversions.
included
$2,400 /month
Ad Spend
Platform Cost
Media Investment & Budget Allocation
These are the funds powering the ads and strategies we create. This number will stay within a budget but fluctuate to get the best ROAS / CPA stat we’re after
$ --- /month
