More Car Sales. More Leads. Smarter Automotive Marketing.
Car buyers start their journey online—make sure they find your dealership first! Our automotive digital marketing services include SEO for car dealerships, Google PPC ads, Facebook Marketplace ads, inventory listing optimization, and AI-powered lead nurturing to drive more test drives, financing applications, and showroom visits.
Certified & Trusted by Canadian & US Governments and Organizations
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
1
Vision Mapping™
Map Your Client Journey from Market Gaps to Revenue Growth
Hidden revenue opportunities in your market
Your most profitable customer segments
Competitors' blind spots you can leverage
Quick wins for immediate revenue impact
2
Marketing Lab™
Where Strategy, Creative & Technology Unite to Create a Brand Experience
Messaging that converts your ideal customers
Marketing channels that deliver positive ROI
Ad creative that outperforms benchmarks
Conversion paths that turn eyes into customers
3
Scale & Optimize™
Scale Successful Channels While Continuously Reducing Acquisition Costs
Predictable revenue growth & proven channels
Smart budget scaling based on performance
New market opportunities identified via data
Decrease customer acquisition costs over time
Your Customer’s Journey with our ROI Framework
Step 1: Find Your Ads
Potential buyers discover your brand through highly targeted ads on Google, Facebook, or CarGurus, driving qualified traffic to your website.
Step 2: Learn Your Product
Once on your site, customers easily explore your vehicle lineup with intuitive search filters, detailed specifications, and engaging content.
Step 3: Buy Your Vehicle
Simplified online tools, financing calculators, and direct dealership engagement help customers seamlessly transition from interest to purchase.
Step 4: Move into Fixed Ops
After the sale, automated follow-ups and service reminders keep customers engaged, driving repeat business and long-term loyalty.
ROI Framework in Action
Find Your Ads on Google, Autotrader, or CarGurus
Google Vehicle Ads are a game-changer for automotive advertisers, designed to maximize conversions and drive vehicle sales. This high-performance Google Ads format showcases your inventory with stunning visuals and key details like make, model, price, and mileage, capturing attention and guiding buyers toward action. By optimizing for both online leads and in-store visits, these ads ensure you’re converting interest into sales. With automated targeting, Google Vehicle Ads place your most relevant listings in front of ready-to-buy shoppers, delivering qualified leads that fuel your automotive business’s success.
Pro Tip: When listing on AutoTrader and CarGurus –avoid listing in all 3 to not cannibalize your budget
Next, They Learn Your Product Line On an Intuitive and Fast Website
A high-converting website is essential to complement your Google Ads strategy and maximize the impact of Google Vehicle Ads. Your website is more than a digital showroom—it's a powerful tool for educating potential buyers about your inventory. By providing easy navigation, detailed vehicle information, and intuitive search functionality, you create a seamless experience that keeps visitors engaged and drives them to take action.
Pro Tip: Speak about your car like a private seller speaks about their cars. See what people write on Facebook Marketplace – things people say about their cars is what people would look for when they purchase one
Help Them Buy Your Car! Keep it simple.
An optimized internal sales process works hand-in-hand with a high-performing website to drive vehicle sales. A user-friendly website makes it easy for customers to explore your inventory, submit inquiries, and schedule test drives, while your internal team ensures every lead is handled promptly and effectively. By seamlessly connecting online engagement with your sales process, you create a cohesive experience that keeps potential buyers moving through the funnel, increasing conversions and driving dealership success.
Pro Tip: Get out of their way! Consumers are educated, and visit 1.6 dealerships per car purchase on average. Make their experience easy and informative.
Finally, Flow into Fixed Ops
Integrating the fixed ops department into the sales process is key to building long-term customer relationships and generating recurring business. By introducing service plans, maintenance options, and loyalty incentives early in the sales journey, your team can lay the foundation for continued engagement. Efficient coordination between sales and fixed ops ensures smooth transitions and reinforces trust, turning one-time buyers into loyal, repeat customers who keep coming back for service and support.
Pro Tip: Service keeps your clients – your clients give them the same love you do your sales team!
Easy Pricing & Summary for Automotive Industry
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Conference Event Media Coverage
Capture every moment of your conference with high-quality photography, dynamic videos, and expertly crafted recap materials designed to engage your audience and maximize event impact.
One time setup cost
$8,250
What is included, broken down:
Capture every highlight of your conference or event with professional media coverage tailored to engage your audience. This comprehensive package includes high-quality photography, dynamic video content, and expertly edited recap materials. Perfect for promoting your event or showcasing its impact. Optional add-ons, such as social media hosting and panel recordings, ensure your message reaches wider audiences through additional engaging formats.
Conference Event Media Coverage, Daily
One-time Cost
Photography:
200 images
Includes shoot planning, up to 200 high-quality images captured during an 8-hour day, and professional photo retouching.
$ 2,250
Video:
2 minute recap video
3 short reels
Comprehensive shoot planning, establishing content goals, preparing interview questions, and capturing video content. Deliverables include a 2-minute professionally edited recap video and 3 short social media reels (8-hour day).
$ 6,000
$ 8,250
Social Media Hosting & Posting (Optional, daily)
Add-on
Management & Hosting
Includes a digital media host takeover with on-camera talent to engage the social audience. Features interactive content such as polls, stickers, and audience questions. Includes a 30-second UGC-style recap video for quick social sharing.
included
$ 2,000
Keynote/Panel Recording (Optional, daily)
Add-on
Broadcasting & Recording
High-quality 4K stage recording with a multi-camera setup (3 camera angles). Includes titles, intro/outro animations, and full editing for professional broadcast-ready videos.
included
$ 5,600
