Highlight how the government audience interacts with marketing campaigns, from awareness to engagement and eventual program participation or feedback collection.

Awareness

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Unique Value

VLA

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Attention

Website

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Nurture

Internal Operations to optimize for Sales

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Nurture

Retention & Recurring Revenue

Supporting Government Each Step of the Way

Program Visibility

Email

Design

Social

Increase awareness with expertly crafted campaigns designed to resonate with your audience. Our team uses targeted digital ads, impactful visuals, and strategic storytelling to showcase government programs. From social media outreach to traditional media integration, we ensure your initiatives reach the right people at the right time. Through advanced analytics, we optimize campaigns to maximize visibility and engagement. Let us help your program gain the recognition it deserves while building trust with your community.

Pro Tip: When listing on AutoTrader and CarGurus –avoid listing in all 3 to not cannibalize your budget

Citizen Participation

Web

Boost participation with interactive campaigns that inspire action. We develop dynamic content, immersive virtual events, and easy-to-use tools like surveys and polls, tailored to your audience’s needs. Our proven strategies foster deeper engagement by simplifying access to program details and participation opportunities. From social media activations to personalized email outreach, we remove barriers and encourage involvement. Empower your citizens to take the next step with campaigns that drive measurable engagement and long-term community impact.

Pro Tip: Speak about your car like a private seller speaks about their cars. See what people write on Facebook Marketplace – things people say about their cars is what people would look for when they purchase one

3. Feedback Collection

Surveys & Research

Capture meaningful insights with data-driven feedback solutions. Our customized surveys, focus groups, and digital tools enable you to gather accurate, actionable responses from your audience. We streamline feedback collection processes, ensuring they are accessible and engaging for all demographics. Advanced analytics turn raw data into valuable insights, allowing you to refine programs effectively. Let us help you understand your community’s needs and improve decision-making with feedback solutions that drive impactful results.

Pro Tip: Get out of their way! Consumers are educated, and visit 1.6 dealerships per car purchase on average. Make their experience easy and informative.

4. Reports & Documents

Keep your audience informed with streamlined communication strategies. We build automated email sequences, SMS updates, and digital newsletters to ensure consistent engagement with your community. By integrating cutting-edge platforms, we make it easy to deliver timely, relevant updates about initiatives, events, or policies. Our content is optimized for clarity and accessibility, fostering trust and transparency. Maintain a strong connection with your audience through communication strategies that enhance outreach and strengthen relationships.

Pro Tip: Service keeps your clients – your clients give them the same love you do your sales team!

Easy Pricing & Summary for
Government

Why Choose
Setsail Marketing

A Full Service Marketing Studio

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Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Conference Event Media Coverage

Capture every moment of your conference with high-quality photography, dynamic videos, and expertly crafted recap materials designed to engage your audience and maximize event impact.

One time setup cost

$8,250

What is included, broken down:

Capture every highlight of your conference or event with professional media coverage tailored to engage your audience. This comprehensive package includes high-quality photography, dynamic video content, and expertly edited recap materials. Perfect for promoting your event or showcasing its impact. Optional add-ons, such as social media hosting and panel recordings, ensure your message reaches wider audiences through additional engaging formats.

Conference Event Media Coverage, Daily

One-time Cost

Photography: 

200 images

Includes shoot planning, up to 200 high-quality images captured during an 8-hour day, and professional photo retouching.

$ 2,250

Video: 

2 minute recap video

3 short reels

Comprehensive shoot planning, establishing content goals, preparing interview questions, and capturing video content. Deliverables include a 2-minute professionally edited recap video and 3 short social media reels (8-hour day).

$ 6,000

$ 8,250

Social Media Hosting & Posting (Optional, daily)

Add-on

Management & Hosting

Includes a digital media host takeover with on-camera talent to engage the social audience. Features interactive content such as polls, stickers, and audience questions. Includes a 30-second UGC-style recap video for quick social sharing.

included

$ 2,000

Keynote/Panel Recording (Optional, daily)

Add-on

Broadcasting & Recording

High-quality 4K stage recording with a multi-camera setup (3 camera angles). Includes titles, intro/outro animations, and full editing for professional broadcast-ready videos.

included

$ 5,600

Get Started

Government Case Studies

How to provide team insight

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Improve team performance

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How to gain team satisfaction

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